AdSwipeFile

Refreshed Nov 12, 2026

Walmart ads

The hooks, angles and offers behind Walmart’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Walmart’s Meta page
5,068
Median runHow long its ads stay up
20 days
Against Retail / MarketplaceNiche median 17 days
1.2×

The messages Walmart keeps paying for

Same idea, new creatives

  • “Tap to pay with Google Pay is now at Walmart”

    2 ads
    Walmart ad: “Tap to pay with Google Pay is now at Walmart”Walmart ad: “Tap to pay with Google Pay is now at Walmart”

    Running since Oct 2026.

How Walmart builds them

32 ads

What Walmart's ads are made of, row by row.

Free with an account.

Longest running

All 32

The Walmart ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

32 ads

Ask your agent about these ads
A close-up video shows a bottle of French Vanilla coffee creamer on a patterned surface against a dark blue curtain. A hand opens the bottle and pours the creamer into a glass mug of black coffee, creating a swirling effect. Text appears on screen to describe the product's qualities.
Active · 67 days
Walmart
A business owner in Alaska shares how he uses a specific app to keep his BBQ restaurant stocked. The video features the owner in his restaurant and outdoors, showing him ordering supplies on his phone and receiving deliveries. The hook is a question about whether a major retailer can support a small business.
Active · 66 days
Walmart
A group of friends in bridesmaid dresses and sashes are celebrating outside a party bus. They are laughing and dancing, and each person has a small blue bandage on their arm. The video uses a playful tone to show that they have received their flu shots together before their event.
Active · 65 days
Walmart
A high-resolution, centered studio shot of a bottle of liquid foundation. The bottle is rectangular with a black cap and clear glass base, showing the beige liquid product inside. The brand name is printed vertically in black letters on the front of the glass.
Active · 65 days
Walmart
A person wrapped in a blanket sits in a dark bedroom, looking at a laptop screen. The video uses a humorous tone to show how someone can easily access virtual care while feeling unwell. Text overlays appear throughout the video to guide the viewer through the scenario.
Active · 65 days
Walmart
A studio-shot image of a man from the waist down, wearing a dark olive long-sleeved shirt and blue denim jeans. He is standing against a plain white background, wearing brown leather shoes. The focus is on the fit and style of the jeans.
Active · 65 days
Walmart
A single black flip-flop is shown at a slight angle against a plain white background. The brand name is printed in green on the strap of the sandal. The image is a clean, studio-style product shot.
Active · 65 days
Walmart
A studio-shot image of a retail package containing fishing jig heads. The clear plastic blister pack holds several bright green jig heads with red eyes, and a branded orange-to-yellow gradient card is inserted behind them. The card displays the product name, a description of the item, and the quantity and weight specifications.
Active · 65 days
Walmart
A close-up video shows a hand opening a bottle of French Vanilla coffee creamer and pouring it into a glass mug of black coffee. The creamer swirls into the coffee, creating a rich, creamy mixture. The bottle is then placed next to the mug, and text appears on the screen to describe the product.
Active · 64 daysVideo
Walmart
This creative shows the packaging for a children's drawing projector toy. The box features a large, bold headline and an illustration of the product in use, with a hand tracing a dragon drawing on paper. Several callouts highlight features like the number of drawing subjects and the collapsible design.
Active · 32 days
Walmart
This creative displays a Play-Doh toy set featuring a gardening theme, including a plastic basket, various flower molds, tools, and several tubs of modeling compound. The product packaging is shown on the left, while the individual components are arranged neatly on a white background to the right. The image highlights the creative possibilities of the set, showing finished flower creations alongside the tools used to make them.
Active · 32 days
Walmart
This carousel ad announces that Google Pay is now accepted at Walmart. The first card shows a hand holding a phone over a payment terminal at a checkout counter. The second card shows a person carrying a cardboard box and a potted plant, suggesting a move. The final card shows the Google Wallet app icon and a prompt to download it.
Active · 29 days
Walmart
A man in a dark sweater writes a letter with a quill pen at a desk, while another man in a blue jacket reads it. The scene shifts between the two men as they exchange the letter and a gift box containing a matching blue jacket. The video concludes with the men wearing the jackets and the brand logos appearing on screen.
Active · 24 daysVideo
Walmart
A group of people in matching blue jackets walk through a park, singing and carrying shopping bags from two different retailers. The video features a musical performance by a well-known actor, with various scenes of people enjoying the outdoors and interacting with their pets. The ad concludes with a static graphic displaying the offer details and the two brand logos.
Active · 24 days
Walmart
A man in a dark room writes a letter with a quill, while another man in a garden opens a box containing a blue jacket and a letter. The two men appear in a split-screen, interacting as if they are in the same space, with the man in the garden putting on the jacket. The video concludes with the brand logos for Walmart+ and Sam's Club Plus.
Active · 24 days
Walmart
A top-down view of two branded shopping bags sitting on a green lawn. The bag on the left is white and blue with a yellow handle, and the bag on the right is solid blue. Large, bold text is centered at the top of the image, and small disclaimer text is at the bottom.
Active · 22 days
Walmart
A man in a nightcap wakes up in bed to find a glowing blue puppet ghost hovering over him. The ghost presents various floating gift items, including a smart ring, a stack of folded sweaters, and a mug, while the man reacts with surprise. The video uses a humorous, theatrical style to showcase gift ideas.
Active · 18 days
Walmart
A close-up, first-person view shows a hand holding a smartphone over a payment terminal at a checkout counter. The phone screen displays a digital wallet interface with a blue payment card. Large white text is overlaid on the image, announcing the new payment capability.
Active · 18 days
Walmart
A man in a nightcap wakes up in bed to find a glowing blue puppet ghost hovering over him. The ghost presents various gift items, including a smart ring, a stack of sweaters, and a mug, while suggesting them as holiday presents. The man initially looks startled but becomes interested when the ghost mentions cashmere.
Active · 18 daysVideo
Walmart
This video features Muppet characters in a Victorian-style workshop setting, using a machine to reveal various gaming products. The ad opens with a character asking if the viewer is looking for the perfect gift. As the machine operates, it displays different gaming electronics like laptops and monitors, with the Walmart logo appearing throughout. The scene ends with a character remarking on the discovery.
Active · 18 days
Walmart

How Walmart makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Walmart's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Walmart advertises on Facebook and Instagram

The library holds 32 ads from Walmart in Retail / Marketplace, and 5,068 running on its Meta pages now. Its most common visual formats are Headline (12 ads), Product Image (11) and Lifestyle Image (8). Its ads most often open on Aspirational (6 ads), Curiosity (3) and Direct address (3) hooks. Its ads stay up a median 20 days, 1.2× the Retail / Marketplace median of 17 days.

Brands like Walmart

Walmart by format

Walmart by hook

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