AdSwipeFile

Refreshed Nov 12, 2026

The RealReal ads

The hooks, angles and offers behind The RealReal’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn The RealReal’s Meta page
296
Median runHow long its ads stay up
9 days
Against Retail / MarketplaceNiche median 17 days
0.5×

The messages The RealReal keeps paying for

Same idea, new creatives

  • “Shop With The RealReal”

    3 ads
    The RealReal ad: “Shop With The RealReal”The RealReal ad: “Shop With The RealReal”The RealReal ad: “Shop With The RealReal”

    Running since Aug 2026.

  • “Not wearing it? We’ll take care of it”

    3 ads
    The RealReal ad: “Not wearing it? We’ll take care of it”

    Running since Oct 2026.

  • “Wait, where did you get that?”

    2 ads
    The RealReal ad: “Wait, where did you get that?”The RealReal ad: “Wait, where did you get that?”

    Running since Oct 2026.

How The RealReal builds them

34 ads

What The RealReal's ads are made of, row by row.

Free with an account.

Longest running

All 34

The The RealReal ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

34 ads

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A grid of various luxury fashion items, including jewelry, handbags, shoes, and sunglasses, surrounds a central white square. The central square contains the brand name and a tagline about finding rare deals. The overall layout is clean, minimalist, and organized like a catalog or gallery.
Active · 102 days
The RealReal
A grid of twenty different women's designer shoes surrounds a central white square. The central square contains the brand's name and a short tagline about finding rare deals. The overall layout is clean and organized, showcasing a variety of styles and colors.
Active · 101 days
The RealReal
A fast-paced video features various people dancing against a plain white background, each wearing unique, stylish clothing and accessories. The video cuts quickly between different individuals showing off their outfits, with text overlays appearing throughout to highlight the brand and offer. The creative ends with a final call to action and a discount offer.
Active · 32 daysVideo
The RealReal
A series of hand-drawn illustrations show the process of selling items through a consignment service. Each scene depicts a different step, such as authentication, photography, pricing, and shipping, with a label for each. The video opens with a hook about unused items and concludes with the brand name.
Active · 30 days
The RealReal
A fast-paced video shows several people opening olive-green gift boxes to reveal luxury items inside. Each person reacts with surprise and delight, holding up their unique find. The video ends with a final shot of a person holding a red bag, with the brand name and a tagline appearing on screen.
Active · 28 daysVideo
The RealReal
Two women exchange luxury gift boxes in a studio setting. They open the boxes to reveal high-end jewelry, expressing surprise and delight at the quality of the gifts. The video concludes with the brand name and a tagline about finding gifts for real people.
Active · 28 daysVideo
The RealReal
A fast-paced video featuring various models dancing in stylish, unique outfits against a plain white background. The models show off their clothing and accessories while text overlays appear, highlighting the brand and a discount offer. The video ends with a clear call to action and a promotional offer for new customers.
Active · 26 daysVideo
The RealReal
A flat-lay photograph shows a folded, olive-green paper gift bag centered on a matching olive-green textured paper background. White text is overlaid in the center of the image, featuring a headline and a sub-headline about gift shopping. The overall aesthetic is minimalist and clean, focusing on the texture of the paper.
Active · 22 days
The RealReal
A static image features a deep blue, textured paper background that resembles gift wrapping. Centered on the image is white text that presents a curated gift collection. The brand name is positioned at the bottom of the text block.
Active · 22 days
The RealReal
A woman in a yellow blazer talks to the camera in a small inset window, while the main screen shows a series of clips of her wearing different outfits and navigating the app's interface. She explains how she uses the app's saved search feature to find specific designer vintage items. The video ends with a screen recording of the app's filter settings and a final product shot.
Active · 21 daysVideo
The RealReal
A studio-shot image features a collection of luxury fashion items arranged on a plain white background. The items include a green leather handbag, a pair of dark brown textured mules, a gold watch, a delicate bracelet, and amber-tinted sunglasses. Centered above the items is the brand name in a bold serif font, followed by a line announcing a discount.
Active · 21 days
The RealReal
A woman in a red dress stands in a living room, showing off a pair of designer shoes she purchased from a luxury resale platform. She explains her process of setting up a saved search to find specific items she missed out on previously. The video features her unboxing the shoes and trying them on to demonstrate their condition.
Active · 21 daysVideo
The RealReal
A woman sits in a chair and speaks to the camera, sharing her fashion philosophy. She explains that investing in accessories allows her to refresh her existing wardrobe. The video then transitions to a series of product images from the brand's website, each showing a designer item with its price and discount, before returning to the woman.
Active · 21 daysVideo
The RealReal
A grid of various designer high-heeled sandals and shoes is displayed against a light background. In the center of the grid, a large white square contains the brand's name and a short descriptive sentence. The overall layout is clean and minimalist, showcasing a variety of styles and colors.
Active · 18 days
The RealReal
A creator sits on the floor of her closet and shares five fashion items from The RealReal that are priced under $200. She shows each item as a screenshot from the app, describing why it is a good choice for the fall season. She then shares tips on how to use the app's search and save features to find specific items.
Active · 16 daysVideo
The RealReal
A single blue and white plaid slip-on shoe is centered against a plain white background. The shoe is shown from a side profile, highlighting its fabric texture and flat sole. There is no text on the image.
Active · 15 days
The RealReal
A single black lace-covered high-heeled ankle boot is centered against a plain white background. The shoe features a platform sole, a thin stiletto heel, and a lace-up front detail. The image is a clean, studio-style product shot.
Active · 9 days
The RealReal
A studio-shot image of a dark burgundy, crocodile-embossed leather handbag. The bag features multiple zippered compartments and a single shoulder strap, centered against a plain white background.
Active · 8 days
The RealReal
A studio-shot image of a bright orange, short-sleeved maxi dress displayed on a white mannequin. The dress has a simple, form-fitting silhouette with a round neckline. The background is a plain, neutral white, focusing entirely on the garment.
Active · 8 days
The RealReal
A static image with a solid olive green background features white and light yellow serif text. The text humorously contrasts personal life tasks with the professional services offered by the brand. The brand name and tagline are centered at the bottom.
Active · 6 days
The RealReal

How The RealReal makes its ads

What its ads are built from, by type, counted over the ads we have read.

What The RealReal's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How The RealReal advertises on Facebook and Instagram

The library holds 34 ads from The RealReal in Retail / Marketplace, and 296 running on its Meta pages now. Its most common visual formats are Studio Shot (12 ads), UGC Selfie (8) and Headline (6). Its ads most often open on Question (7 ads), Relatability (5) and Belief (4) hooks. Its ads stay up a median 9 days, 0.5× the Retail / Marketplace median of 17 days.

Brands like The RealReal

The RealReal by format

The RealReal by hook

Niche