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Refreshed Nov 12, 2026

Kérastase ads

The hooks, angles and offers behind Kérastase’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Kérastase’s Meta page
1,338
Median runHow long its ads stay up
31 days
Against Beauty / Personal CareNiche median 20 days
1.6×

How Kérastase builds them

25 ads

What Kérastase's ads are made of, row by row.

Free with an account.

Longest running

All 25

The Kérastase ads that ran longest.

Free with an account.

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25 ads

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A studio-shot image features a bottle of Kérastase hair product placed inside a silver martini glass, which is filled with white ice cream. Pink liquid is shown dripping from the bottle over the ice cream, creating a luxurious and indulgent aesthetic. The text is overlaid in the upper portion of the frame, and a black 'Compre Agora' button is positioned at the bottom.
Active · 126 days
Kérastase
A studio shot of three Kérastase hair care products arranged on clear glass pedestals against a white background. The bottles are surrounded by delicate, light-colored flowers. Below the products, bold black text describes the scent profile and a call to action button is centered at the bottom.
Active · 125 days
Kérastase
A studio-shot image of a Kérastase hair serum bottle centered against a white background. The bottle is teal with a silver cap and features detailed text describing the product's function for damaged hair and its erosion level scale. The lighting is clean and professional, highlighting the product packaging.
Active · 124 days
Kérastase
A studio-shot image of a Kérastase Densifique hair care tube centered against a plain, light-colored background. The product packaging features the brand name, product line, and a description of its benefits in both French and English. The image is clean and minimalist, focusing entirely on the product bottle.
Active · 122 days
Kérastase
A studio-shot product image of a Kérastase Resistance Ciment Thermique hair treatment tube. The tube is a vibrant turquoise color with the brand name and product details printed in white and dark text. The background is a clean, solid white, focusing entirely on the product packaging.
Active · 121 days
Kérastase
The video opens with a close-up shot of a pink Kérastase refill pouch. After a moment, a pink Kérastase pump bottle is placed next to it. The two products are then shown together, filling the frame. The brand name Kérastase is visible on both products.
Active · 52 daysVideo
Kérastase
A studio-shot image displays a collection of Kérastase hair care products arranged on a clean, light-colored surface. The headline at the top highlights a four-day anti-frizz action with shine and movement. A black button at the bottom reads 'COMPRE AGORA', and a small disclaimer about consumer testing is placed at the very bottom.
Active · 51 days
Kérastase
A studio shot of a Kérastase hair serum bottle centered against a dark blue background. To the left of the bottle is a smear of the product's cream texture. Text is overlaid above and below the product, highlighting the 8-hour overnight nutrition benefit and a consumer test result regarding hair shine and softness.
Active · 51 days
Kérastase
A dark blue studio background features a hand holding a bottle of Kérastase 8H Magic Night Serum. The text is centered above the product, stating the product name and its iconic status. A white button at the bottom reads 'COMPRE AGORA'.
Active · 50 days
Kérastase
A studio-shot image featuring a collection of Kérastase hair care products from the Gloss Absolu line arranged on a clean, light background. The text is centered at the top, identifying the product range and its target hair type. A black button-style call to action is placed at the bottom center of the frame.
Active · 50 days
Kérastase
A studio shot of a Kérastase Resistance Bain Thérapiste shampoo tube centered against a plain white background. The tube is a metallic teal color with white and gold text detailing the product name, its purpose for damaged hair, and an erosion level scale. The lighting is clean and professional, highlighting the product packaging.
Active · 42 days
Kérastase
A woman is shown in a luxurious bathroom, preparing her hair. She uses Kérastase products, including a shampoo and a serum, and then styles her hair. The video transitions to her walking through a hallway and down a staircase, before she is shown outdoors and then posing in a studio setting. The hook "POV: hair comes first 🎀" appears at the beginning.
Active · 31 daysVideo
Kérastase
The video shows a woman preparing for a night out in Ibiza. She starts by showing a sparkly top, then applies makeup and hair products, highlighting a hair oil. She then transitions to scenes of her enjoying the party, dancing, and having fun. The video emphasizes the hair oil's ability to keep her hair frizz-free and shiny despite the heat and dancing.
Active · 31 daysVideo
Kérastase
A woman films herself in a fisheye lens, holding flowers and a Kérastase bag. She applies a hair oil, showing the product and its texture, then applies it to her hair, which becomes glossy. The video ends with her smiling and touching her hair. Text overlays describe the product and its benefits.
Active · 31 daysVideo
Kérastase
A woman in a white suit stands in a Kérastase store, talking to the camera. She then attends a panel discussion about female leadership, and later visits a Kérastase kiosk to learn about hair products. The video shows her interacting with products and a tablet for hair diagnosis, highlighting a specific hair oil. The ad ends with her recommending the kiosk and products.
Active · 22 daysVideo
Kérastase
The video opens with a close-up of a smiling bride with her hair in rollers, wearing a white robe. It then shows her in a wedding dress, followed by shots of Kérastase hair products. A creator speaks about the emotions and insecurities brides have, focusing on hair concerns, and how she uses Kérastase products to achieve a flawless result. The video ends with the bride in her wedding dress, looking radiant.
Active · 22 daysVideo
Kérastase
A woman with voluminous curly hair is shown in a bathroom, then outdoors in a city, and finally in a panel discussion setting. She uses a Kérastase hair product, applying it to her hands and then to her hair. The video emphasizes her hair's shine and movement throughout different scenes, culminating in her speaking at an event. The hook highlights the need for shine and movement during fashion week.
Active · 21 daysVideo
Kérastase
A woman walks through a Kérastase store, interacting with products and a digital diagnostic tool. The video showcases the brand's offerings and a personalized hair care experience. Text overlays highlight the brand, the new kiosk, and the benefits of the products, emphasizing shine and impeccable finish.
Active · 21 daysVideo
Kérastase
A studio shot of two Kérastase hair oil bottles, one large and one small, placed on a pink vanity shelf. The background is a soft pink with a mirror and vanity accessories. Text is overlaid in the upper half of the image, announcing the regular and mini sizes and inviting the user to shop.
Active · 17 days
Kérastase
A woman is sitting at a table with a leopard print bag and several Kérastase hair products. Text on screen reads "POV: seu celular está tocando". She picks up her phone and answers it, then proceeds to apply hair oil to her hair. The video is shot from a first-person perspective.
Active · 17 daysVideo
Kérastase

How Kérastase makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Kérastase's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Kérastase advertises on Facebook and Instagram

The library holds 25 ads from Kérastase in Beauty / Personal Care, and 1,338 running on its Meta pages now. Its most common visual formats are Product Image (13 ads), Text Overlay (11) and Lifestyle Image (5). Its ads most often open on Relatability (9 ads), Bold claim (3) and Explainer (2) hooks. Its ads stay up a median 31 days, 1.6× the Beauty / Personal Care median of 20 days.

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