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Refreshed Nov 12, 2026

McKinsey & Company ads

The hooks, angles and offers behind McKinsey & Company’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn McKinsey & Company’s Meta page
147
Median runHow long its ads stay up
51 days
Against ServicesNiche median 14 days
3.6×

The messages McKinsey & Company keeps paying for

Same idea, new creatives

  • “People often underestimate how efficient nonprofits have to be”

    3 ads
    McKinsey & Company ad: “People often underestimate how efficient nonprofits have to be”McKinsey & Company ad: “People often underestimate how efficient nonprofits have to be”McKinsey & Company ad: “People often underestimate how efficient nonprofits have to be”

    Running since Aug 2026.

  • “"We've built a culture of ownership. Everyone knows their role, their capacity, and where they're growing."”

    3 ads
    McKinsey & Company ad: “"We've built a culture of ownership. Everyone knows their role, their capacity, and where they're growing."”McKinsey & Company ad: “"We've built a culture of ownership. Everyone knows their role, their capacity, and where they're growing."”McKinsey & Company ad: “"We've built a culture of ownership. Everyone knows their role, their capacity, and where they're growing."”

    Running since Sep 2026.

  • “Only 1% of philanthropic capital flows into the LATAM region”

    2 ads
    McKinsey & Company ad: “Only 1% of philanthropic capital flows into the LATAM region”McKinsey & Company ad: “Only 1% of philanthropic capital flows into the LATAM region”

    Running since Jul 2026.

How McKinsey & Company builds them

16 ads

What McKinsey & Company's ads are made of, row by row.

Free with an account.

Longest running

All 16

The McKinsey & Company ads that ran longest.

Free with an account.

Niche
Format
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Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

16 ads

Ask your agent about these ads
This video features two women speaking directly to the camera, sharing their experiences with a nonprofit support program. The video alternates between the two speakers, with text overlays highlighting key points about the challenges nonprofits face and the benefits of the program. The ad concludes with a blue screen displaying a call to action to apply for the program at no cost.
Active · 116 days
McKinsey & Company
This carousel ad features a blue background with a subtle digital map of Latin America. Each card presents text in a clean, white font, highlighting a statistic about philanthropic capital, introducing a program for nonprofits, sharing a quote from a co-founder, and ending with a question and a call-to-action button.
Active · 116 days
McKinsey & Company
This video features a series of clips showing nonprofit leaders in a workshop setting, interspersed with text overlays and data visualizations. The creative opens with a shot of a church tower, followed by scenes of people collaborating in a meeting room and walking together outdoors. Throughout the video, text appears on screen to explain the organizational health diagnostic tool, culminating in a call to action to apply online.
Active · 108 daysVideo
McKinsey & Company
A vertical static image features a portrait of a smiling woman on the right side against a blurred background. On the left, a white space contains a quote from the woman about nonprofit efficiency, attributed to her name and title. Blue geometric shapes are positioned at the bottom right, and the organization's name is at the top left.
Active · 81 days
McKinsey & Company
A split-layout graphic featuring a portrait of a smiling woman on the right and a white background with text on the left. The text includes a quote about nonprofit efficiency and the name and title of the person quoted. Blue geometric shapes are placed at the bottom of the image.
Active · 56 days
McKinsey & Company
A vertical split-screen image featuring a portrait of a smiling woman on the right side. On the left side, against a white background, there is a blue brand logo, a blue label, and a large quote in black text attributed to the person in the portrait. The bottom right corner features abstract blue squares.
Active · 52 days
McKinsey & Company
A bright blue graphic features a white speech bubble containing a testimonial from a nonprofit leader. The text inside the bubble discusses the importance of operational efficiency in the nonprofit sector. Below the quote, a button-style graphic invites the viewer to learn more.
Active · 52 days
McKinsey & Company
A clean, white graphic features a blue-bordered speech bubble containing a testimonial quote about organizational culture. Below the quote, the name and title of the person providing the testimonial are displayed. A blue button at the bottom invites the viewer to learn more.
Active · 52 days
McKinsey & Company
This static ad features a testimonial quote from a nonprofit leader, presented inside a blue-bordered speech bubble graphic. The text highlights the benefits of a culture of ownership and role clarity within an organization. A prominent blue button at the bottom invites the viewer to learn more about the program.
Active · 50 days
McKinsey & Company
This carousel ad features a series of cards with a consistent blue background and white text, showcasing a case study of a nonprofit organization. Each card includes photographs of team members in a workshop or office setting, illustrating their collaborative process. The ad uses a narrative structure to explain how the organization improved its operations and achieved a four-day work week through a specific organizational health assessment tool.
Active · 50 days
McKinsey & Company
This video features a series of interviews with the founder and team members of Mexoxo, an organization dedicated to educating women. The footage alternates between the founder speaking directly to the camera in a studio setting and group meetings with volunteers and beneficiaries in a rustic, stone-walled room. Text overlays appear throughout the video to introduce the speakers and highlight the organization's mission and impact.
Active · 49 days
McKinsey & Company
The image shows a group of people sitting around a long table in a dimly lit, rustic room with stone walls, appearing to be in a workshop or meeting. A woman stands at the head of the table speaking to the group, while a projector screen in the background displays a logo. Large blue corner brackets frame the top-left and bottom-right of the image, with white text overlaid on the dark lower portion.
Active · 49 days
McKinsey & Company
This video features a blue background with a digital, glowing map of Latin America that pulses throughout. Text appears on screen in a clean, sans-serif font, presenting statistics and quotes about nonprofit support. The video concludes with a call to action button to read a full article.
Active · 48 daysVideo
McKinsey & Company
This carousel ad features a series of images showing a diverse group of people in a workshop or meeting setting, with text overlays on each card. The first card introduces the challenge of scaling a nonprofit while maintaining quality. Subsequent cards detail how a specific organization used a data-driven tool to measure health, leading to improved innovation and a four-day work week. The final card invites the viewer to apply for the program.
Active · 44 days
McKinsey & Company
This video features a series of interviews with the founder and members of an organization called Mexoxo, interspersed with footage of them working in a workshop setting. The founder discusses the organization's mission to educate and empower women globally, while other members share their personal experiences and the impact of the organization's work. The video concludes with a mention of the OHI for Nonprofits program, which helped the organization improve its internal operations.
Active · 2 daysVideo
McKinsey & Company
A professional photograph shows two smiling women working together on a laptop in a bright, modern office setting. A blue banner at the bottom contains the application deadline, followed by the program title and start dates in large white text. The brand logo is positioned in the top left corner.
Active · 1 day
McKinsey & Company

How McKinsey & Company makes its ads

What its ads are built from, by type, counted over the ads we have read.

What McKinsey & Company's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How McKinsey & Company advertises on Facebook and Instagram

The library holds 16 ads from McKinsey & Company in Services, and 147 running on its Meta pages now. Its most common visual formats are Testimonial (9 ads), Headline (6) and Branded Asset (4). Its ads most often open on Belief (6 ads), Question (3) and Statistic (2) hooks. Its ads stay up a median 51 days, 3.6× the Services median of 14 days.

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