Refreshed Nov 12, 2026

The hooks, angles and offers behind OfferUp’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn OfferUp’s Meta page
1,462
Median runHow long its ads stay up
10 days
Against Retail / MarketplaceNiche median 18 days
0.6×

The messages OfferUp keeps paying for

Same idea, new creatives

  • “$2,500”

    2 ads
    OfferUp ad: “$2,500”OfferUp ad: “$2,500”

    Running since Sep 2026.

  • “FREE”

    2 ads
    OfferUp ad: “FREE”OfferUp ad: “FREE”

    Running since Sep 2026.

  • “Furnish the whole place for less”

    2 ads
    OfferUp ad: “Furnish the whole place for less”

    Running since Nov 2026.

How OfferUp builds them

45 ads

What OfferUp's ads are made of, row by row.

Free with an account.

Longest running

All 45

The OfferUp ads that ran longest.

Free with an account.

A four-panel grid displays different pieces of used furniture, including a wooden desk, a black dresser, a white wardrobe, and a dark wood dining table. Each panel features the word FREE in bold white text at the bottom. The overall layout presents a variety of items available for local pickup.
Active · 50 days
A four-panel grid displays different used recreational vehicles, each with a green price tag overlaid in the bottom left corner. The images show a small metal trailer, a large motorhome, a pop-up camper, and a vintage travel trailer parked in various outdoor settings. The creative highlights the affordability of items available on the platform.
Active · 50 days
The creative is a four-panel grid showing different used cars for sale, each with a price and a brief description underneath. The images are outdoor shots of vehicles parked in residential or parking lot settings. The layout is clean and functional, presenting a variety of options to the viewer.
Active · 50 days
This creative is a four-panel grid showing different dining table sets available for purchase. Each panel features a photo of a table and chairs in a home setting, with the price and a brief description of the item printed in white text at the bottom of each section. The overall layout is clean and organized, designed to showcase a variety of furniture options.
Active · 50 days
A four-panel grid displays different used pickup trucks parked in various outdoor settings. Each panel features a green rectangular badge in the bottom left corner displaying a specific price for that vehicle. The image serves as a visual catalog of available local listings.
Active · 43 days
This creative is a four-panel grid showing different household appliances in their original retail packaging. Each panel displays a product photo with its price and a generic name listed below it. The overall layout is clean and functional, designed to showcase a variety of items available for purchase.
Active · 43 days
A four-panel grid displays different dining tables available for sale. Each panel features a photo of a table with its price and a brief description printed in white text below the image. The overall layout is clean and functional, designed to showcase local inventory.
Active · 43 days
A four-panel grid displays various electronics, including wireless headphones, a portable speaker, a game controller, and a flat-screen TV. Each panel features a product photo with its price and a brief description listed directly underneath it. The overall layout is clean and organized, presenting a variety of items available for purchase.
Active · 43 days
The creative is a grid of six photographs showing various pieces of furniture, including couches, a dresser, a dining room set, and a nightstand. Each image is accompanied by a price and a short label identifying the item. The overall layout is a simple product grid designed to showcase the variety of items available for purchase.
Active · 43 days
A woman shares her experience using a local marketplace app to find a car. The video features the creator speaking to the camera, interspersed with screen recordings of the app interface and shots of the car she purchased. Text overlays highlight the benefits of the app throughout the video.
Active · 43 daysVideo
The creative is a four-panel grid showing different used pickup trucks parked in various outdoor settings. Each panel includes a price and a brief description of the truck below the image. The overall layout is clean and functional, designed to showcase the variety of local listings available on the platform.
Active · 43 days
A grid of six images shows various used cars, each with a price and model name listed underneath. The cars are parked in outdoor settings like parking lots or driveways. The layout is a simple, clean display of available items.
Active · 43 days
A four-panel grid displays different sofas available for purchase, each with a green price tag overlay. The images show various styles and colors of couches in residential settings. The creative highlights the affordability of items found on the platform.
Active · 43 days
A grid of six photographs displays various dining tables and chair sets available for purchase. Each image is accompanied by a price and a short descriptive label identifying the item. The overall layout is a clean, organized collection of second-hand furniture listings.
Active · 43 days
A four-panel grid displays different toys available for purchase, each with a price and a generic name listed below the image. The top-left shows a doll in its packaging, the top-right a box of building blocks, the bottom-left a laser tag set, and the bottom-right a monkey-themed playset. The overall layout is clean and functional, presenting various items as if they were listings on a marketplace platform.
Active · 43 days
A four-panel grid displays different dining table sets available for purchase. Each panel features a distinct style of table and chairs in a home or showroom setting. A bright green box with white text indicating a price is overlaid on the bottom left corner of each panel.
Active · 43 days
The creative is a grid of six photographs showing various pieces of used furniture, such as sofas, dining tables, and wooden cabinets. Each individual photo has a bright green rectangular badge in the bottom-left corner with the word 'FREE' printed in white. The overall layout is a clean, organized grid designed to showcase the variety of items available on the platform.
Active · 43 days
The creative is a four-panel grid showing different used trucks for sale. Each panel features a photo of a truck with its price and a brief description printed in white text at the bottom. The overall layout is clean and functional, presenting multiple options to the viewer.
Active · 43 days
This creative displays a grid of four different used recreational vehicles, each with a prominent green price tag overlaid on the bottom left corner. The images show various models of campers and motorhomes parked in outdoor settings. The overall layout is a simple, clean grid designed to showcase available inventory.
Active · 43 days
A young woman speaks directly to the camera, explaining how to find affordable items on a local marketplace app. She demonstrates the app's search function and shows various listings for furniture and electronics with their low prices. The video alternates between the woman talking and screen recordings of the app in use.
Active · 10 daysVideo

How OfferUp makes its ads

What its ads are built from, by type, counted over the ads we have read.

What OfferUp's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How OfferUp advertises on Facebook and Instagram

The library holds 45 ads from OfferUp in Retail / Marketplace, and 1,462 running on its Meta pages now. Its most common visual formats are Product Grid (27 ads), Bento Grid (21) and UGC Selfie (11). Its ads most often open on Bold claim (5 ads), Offer only (5) and Relatability (5) hooks. Its ads stay up a median 10 days, 0.6× the Retail / Marketplace median of 18 days.