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Refreshed Nov 12, 2026

Rocket Money ads

The hooks, angles and offers behind Rocket Money’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Rocket Money’s Meta page
196
Median runHow long its ads stay up
4 days
Against Finance / FintechNiche median 17 days
0.2×

The messages Rocket Money keeps paying for

Same idea, new creatives

  • “my reaction based on how much you say you have in your savings:”

    2 ads
    Rocket Money ad: “my reaction based on how much you say you have in your savings:”Rocket Money ad: “my reaction based on how much you say you have in your savings:”

    Running since Nov 2026.

How Rocket Money builds them

21 ads

What Rocket Money's ads are made of, row by row.

Free with an account.

Longest running

All 21

The Rocket Money ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

21 ads

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A man in a football jersey acts out a scene in his living room, pretending to hike a football while complaining about managing multiple streaming subscriptions. He then demonstrates how to use an AI agent to cancel these subscriptions by texting, with screen recordings of the app interface overlaid on the video. The ad concludes with a static graphic showing the app's financial management features.
Active · 4 days
Rocket Money
A person at a gym performs exercises while holding up handwritten signs that reveal a financial problem and its solution. The video transitions to a screen recording of the Rocket Money app, demonstrating how it cancels unwanted subscriptions. The ad concludes with a branded end card featuring the app interface and a clear call to action.
Active · 4 days
Rocket Money
A group of friends in a living room play a game to see who has the most money in their bank account. They check their phones and a TV screen to reveal their balances, reacting with excitement as they compare. A man then explains how he uses an app to manage his finances, showing screenshots of its features like spending tracking and subscription cancellation.
Active · 4 days
Rocket Money
A man in a red jersey on a football field throws a football, then appears in a greenscreen overlay to talk about managing subscriptions. He shows a phone screen demonstrating how to cancel services through an app and a text-based AI agent. The video ends with a static graphic showing the app's interface and a call to action.
Active · 4 days
Rocket Money
A man is repeatedly dunked into a swimming pool by another person while being asked about his subscriptions and spending habits. The video uses a recurring skit format where the man is questioned, fails to answer correctly, and is pushed into the water. Throughout the video, screenshots of the Rocket Money app are overlaid to demonstrate how it tracks expenses and cancels unwanted subscriptions.
Active · 4 days
Rocket Money
Two men sit at a small table in an office, discussing their monthly spending and subscriptions. One man holds a phone and shows the other his app, which reveals how much he is spending on various services. The video ends with a screen recording of the app's interface, highlighting its subscription cancellation feature.
Active · 4 days
Rocket Money
A man acts out a conversation between himself, his bills, and his app, Rocket Money. He holds a fan of cash while playing different characters by changing his posture and the text overlay on screen. The video ends with a screen recording of the app's interface.
Active · 4 days
Rocket Money
A person sits on a beach at sunset, holding a phone and looking at a budgeting app. The screen shows various financial categories and savings targets. The video ends with a branded screen showing the app's name and a download button.
Active · 4 days
Rocket Money
A woman interviews a stranger at a fair, asking her to guess how many subscriptions she pays for. The stranger guesses three, but the interviewer uses an app on her phone to reveal she actually has 23 subscriptions costing $350 a month. The interviewer then demonstrates how the app can cancel unwanted subscriptions and track spending.
Active · 4 days
Rocket Money
A man speaks to the camera, reacting with increasing intensity to a decreasing savings balance displayed on screen. He holds up his phone to show the app interface as his reaction shifts from calm to panicked. The video concludes with a static screen featuring the brand logo, a tagline, and a download button.
Active · 4 days
Rocket Money
The video shows a simulated text message conversation between two people discussing financial struggles and a league fee. One person suggests downloading a finance app to manage subscriptions and expenses. The app interface is shown, demonstrating how it identifies and cancels unwanted recurring charges. The video ends with a static screen featuring the app's logo and a call to action.
Active · 4 days
Rocket Money
Two men sit at a desk in an office, one holding a microphone and the other a laptop, engaging in a humorous, scripted conversation about personal finance. The video features text overlays that highlight their dialogue and show app screens demonstrating how to track expenses and cancel subscriptions. The ad concludes with a static screen showing the app's logo and a call to action.
Active · 4 days
Rocket Money
A man speaks directly to the camera while a screen recording of a personal finance app plays in the background. The video features the man reacting to a spreadsheet of expenses, then demonstrating how the app tracks recurring charges and cancels unwanted subscriptions. The ad concludes with a direct call to action to download the app.
Active · 4 days
Rocket Money
The creative is a social media post mockup showing a handwritten list of various subscription services and their prices on a notepad. The list is heavily annotated with red ink, including question marks, crossed-out items, and circled amounts, indicating confusion and frustration with managing recurring expenses. The post is framed as a user-generated comment on a budgeting forum, with a reply below it suggesting an app to solve the problem.
Active · 3 days
Rocket Money
This video features a series of short, relatable clips showing people struggling to cancel subscriptions, followed by a demonstration of an AI financial assistant. The ad uses text overlays to highlight the frustration of the process and the ease of the solution. It concludes with a screen recording of the app's interface, showcasing its features.
Active · 3 daysVideo
Rocket Money
A man in glasses speaks directly to the camera, reacting with increasing intensity to decreasing savings amounts displayed on screen. He holds up his phone to show the app interface as the numbers drop into negative values. The video ends with a static screen showing the app's interface and the brand logo.
Active · 2 daysVideo
Rocket Money
A creator speaks directly to the camera, explaining the benefits of a personal finance app. The video features a mix of the creator talking, screen recordings of the app's interface, and short clips of other people reacting to financial savings. Text overlays highlight key features and savings throughout the video.
Active · 2 days
Rocket Money
A man speaks to the camera while holding a phone, demonstrating the features of a personal finance app. The video cuts between his face and screen recordings of the app, showing subscription management, a calendar of upcoming charges, and budget tracking. The ad concludes with a static graphic of the app interface and a download button.
Active · 2 days
Rocket Money
This video features a person demonstrating a personal finance app on their phone. The creative shows various app screens, including budget breakdowns, subscription management, and savings goals, interspersed with clips of the person driving, shopping, and calculating expenses. The hook is a direct address about budgeting for car payments.
Active · 2 daysVideo
Rocket Money
The creative shows a smartphone screen displaying a personal finance app interface. A notification from a friend asking about dinner is at the top, while the main dashboard shows spending, bills, and savings targets. A hand-drawn red circle highlights the daily spending limit and remaining budget section.
Active · 2 days
Rocket Money

How Rocket Money makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Rocket Money's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Rocket Money advertises on Facebook and Instagram

The library holds 21 ads from Rocket Money in Finance / Fintech, and 196 running on its Meta pages now. Its most common visual formats are UGC Selfie (14 ads), Screen Recording (8) and App Mockup (6). Its ads most often open on Question (7 ads), Relatability (6) and Challenge (3) hooks. Its ads stay up a median 4 days, 0.2× the Finance / Fintech median of 17 days.

Brands like Rocket Money

Rocket Money by format

Rocket Money by hook

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