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Ad Swipe File

SonyElectronics / Tech

Sony ads: 38 winning Facebook and Instagram ads

Every Sony ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 76 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
340
Median run
11 days
Against Electronics / Tech’s 16-day median
0.7×
In the library: 28 statics, 10 videos
38 ads
Ask Claude about Sony (opens Claude in a new tab)Meta Ad Library page of Sony (opens in a new tab)

Longest run

Longest run: 76 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Sony ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

38 ads

A dark teal graphic promoting a sweepstakes for a Super Bowl trip. The top features the Sony and NFL logos, followed by the Super Bowl LXI logo and a headline about winning a trip. Below, icons represent the prize package: tickets, flights, hotel, and a gift card, with a pair of Sony headphones and a football at the bottom.
Live76 days
Sony
A dark blue promotional graphic announces a sweepstakes for a trip to the Super Bowl. The top section features the Sony and NFL logos alongside the Super Bowl LXI emblem. Below, the main headline invites users to enter for a chance to win, followed by icons representing the prize package: tickets, flights, hotel, and a gift card. A pair of Sony headphones and a football are displayed at the bottom, with legal fine print at the very base.
Live76 days
Sony
A professional athlete in a football uniform stands in a stadium, holding a portable speaker over his shoulder and a football in his other hand. The background is a blurred, dark stadium at night with bright lights. Text at the top identifies the brand as an NFL technology partner, followed by a headline about audio quality and the product name.
Live49 days
Sony
A professional athlete in a football uniform stands in a stadium, holding a portable speaker over his shoulder with one hand and a football with the other. The image features bold white text centered above the athlete, highlighting the product's audio quality and its partnership with the NFL. The background is a blurred, dark stadium setting with bright lights.
Live49 days
Sony
A young girl in a beanie and sweater walks through a dark, lush forest, looking around with wonder. The scene is cinematic and moody, with soft lighting highlighting her face. The video transitions to a sleek television screen floating in a dark, starry space, displaying the same forest scene with vibrant colors. The final shot shows the television against a black background with colorful light rays emanating from it.
Live39 days
Sony
A professional studio portrait of an NFL player wearing a team jersey, holding a portable speaker directly toward the camera. The background is a blurred stadium seating area. Text at the top announces a partnership and a new colorway for the speaker.
Live35 days
Sony
A professional studio portrait of an NFL player holding a portable speaker towards the camera. The background is a blurred stadium seating area. Text at the top announces a new color for the speaker, and the player's name and team are listed on the right.
Live35 days
Sony
A sleek, modern television is centered against a deep black background, with a vibrant, swirling pattern of colorful light dots emanating from its screen. Below the television, bold white text highlights the product's color technology, accompanied by a small icon of three colored lights. The overall aesthetic is dark, premium, and focused on visual clarity.
Live31 days
Sony
A family sits on the floor of a living room, watching a hockey game on a large television. The screen displays a hockey player on the ice, with the brand name and model visible in the corner. Above the television, bold text encourages the viewer to upgrade their viewing experience.
Live31 days
Sony
A high-definition television screen stands on a reflective surface against a dark, nebulous background filled with vibrant, swirling colors. The screen displays a bright, colorful cosmic scene that illuminates the surrounding space. Text is centered above the television, announcing the product name and its core technology, followed by a tagline about the future of color.
Live31 days
Sony
A stylish young man in a tan trench coat dances against a plain, light-grey studio backdrop while wearing light-colored wireless headphones. The video features slow-motion shots of his movements, interspersed with close-ups of him enjoying the music. Text overlays appear throughout the video, highlighting the product name and its key benefits.
Live26 days
Sony
A woman with short dark hair is shown in profile, wearing olive gray noise-canceling headphones. She is looking away from the camera with a slight smile while holding a smartphone. The background is a plain, light-colored wall, and text is centered at the top of the image.
Live26 days
Sony
A professional athlete is shown in various settings, including a stadium, a locker room, and on the field, wearing premium noise-canceling headphones. The video cuts between him preparing for a game and intense gameplay footage, emphasizing focus and performance. The ad concludes with a product shot of the headphones against a black background, highlighting their status as the official headphones of the NFL.
Live26 days
Sony
A professional athlete wearing white noise-canceling headphones prepares for a game in a locker room and on the field. The video cuts between close-ups of his focused face, his movements during training, and shots of him putting on his helmet. It ends with a static product shot of three pairs of headphones in different colors against a black background.
Live26 days
Sony
A portrait of a young hockey player wearing a teal jersey and a baseball cap, with a wireless earbud in his ear. The background is a dark blue abstract graphic. Text at the top identifies the product and its partnership with the NHL, while text near the player identifies him by name and team.
Live26 days
Sony
This video features an NFL quarterback, Drake Maye, wearing Sony headphones while training and playing football. The footage cuts between him in a gym, on the field, and in a locker room, emphasizing his focus and preparation. The ad concludes with a product shot of the headphones in three colors against a black background, highlighting their status as the official headphones of the NFL.
Live26 days
Sony
The video showcases a pair of wireless open earbuds in various colors, each resting on a textured rock. The earbuds are shown both inside their charging case and as individual units, with the case opening and closing to reveal the product. The scene is minimalist, with soft lighting and a neutral background.
Live26 days
Sony
A young girl walks through a dark, lush forest, her face illuminated by a soft, magical light. The scene transitions to a high-end television floating in a dark space, displaying the same forest scene with vibrant, glowing colors. The ad emphasizes the visual quality of the screen, showcasing its ability to render rich, true-to-life colors.
Live23 days
Sony
A high-definition television screen is centered in a dark, atmospheric space, displaying a vibrant, swirling nebula of green, blue, and red light. The screen's glow illuminates the floor beneath it with matching colors. Large, clean white text is positioned above the television, announcing the product name and a bold claim about its color technology.
Live15 days
Sony
A studio-shot image of light purple noise-cancelling headphones angled against a red and white background with blue grid lines. The product name is printed in the top left corner, and a headline about holiday sound is positioned at the bottom left.
Live6 days
Sony

Headline, on 20 of its 38 ads

Counted over its 38 filed ads

Visual formats

Hooks it opens on

How Sony makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Sony's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Sony advertises on Facebook and Instagram

The library holds 38 ads from Sony in Electronics / Tech, and 340 running on its Meta pages now. Its most common visual formats are Headline (20 ads), Studio Shot (15) and Model Shot (8). Its ads most often open on Aspirational (7 ads), Bold claim (6) and Offer only (5) hooks. Its ads stay up a median 11 days, 0.7× the Electronics / Tech median of 16 days.

Brands like Sony

Other Electronics / Tech brands filed in the library.

All Electronics / Tech ads

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