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TescoRetail / Marketplace

Tesco ads: 40 winning Facebook and Instagram ads

Every Tesco ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 40 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
219
Median run
4 days
Against Retail / Marketplace’s 14-day median
0.3×
In the library: 4 statics, 3 carousels, 33 videos
40 ads
Ask Claude about Tesco (opens Claude in a new tab)Meta Ad Library page of Tesco (opens in a new tab)

Longest run

Longest run: 40 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Tesco ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

40 ads

A Tesco employee shares his personal story of professional growth and overcoming challenges while working at the store. He speaks directly to the camera while walking through the aisles, with archival footage of his past roles appearing as floating overlays. The video highlights the support and training opportunities available to staff members.
Live40 days
Tesco
A man in a blue uniform speaks to the camera while walking through a supermarket, sharing his personal experience with an apprenticeship program. The video features various clips of him working in the store, interacting with colleagues, and attending training sessions, with text overlays highlighting his journey. The ad concludes with a branded screen and a call to action to apply for the program.
Live39 days
Tesco
This video features a series of quick cuts showing cast and crew members on a film set tasting various festive food items. The footage is shot in a casual, behind-the-scenes style, with people reacting to the food and sharing their thoughts. Text overlays appear throughout the video to provide context and a final call to action.
Live13 days
Tesco
This video shows two women in a van, then cuts to behind-the-scenes footage of a Christmas commercial production. The creative features a numbered list of steps involved in the filming process, such as creating fake snow, food styling, and reviewing takes. The video concludes with a shot of the production wrapping up.
Live13 days
Tesco
A fast-paced, top-down cooking video shows a person preparing a snack using crackers, caramel, and chocolate. The hands arrange the crackers on a tray, spread caramel and melted chocolate over them, and sprinkle toppings. The video ends with the person breaking the finished bark into pieces.
Live13 days
Tesco
A video showing various cast and crew members on a film set tasting different food items from a festive range. The creative features quick cuts of people trying cheese, fried snacks, and other appetizers, with each person sharing their reaction. The video is set outdoors in a snowy environment, and the text on screen introduces the taste test.
Live13 days
Tesco
A top-down video shows a person preparing a snack by layering crackers, salted caramel, and dark chocolate on a baking sheet. The person spreads the ingredients, sprinkles sea salt, and breaks the finished bark into pieces. The video ends with a shot of the finished snack on a wooden board, with brand logos for Tesco and Jacob's appearing.
Live13 days
Tesco
A top-down, hands-only video shows the preparation of a sweet and salty cracker bark. A person arranges crackers on a tray, spreads caramel and melted chocolate over them, and adds toppings like nuts and fudge. The final product is snapped into pieces and presented as a snack.
Live12 days
Tesco
A video showing various people on a film set tasting different food items from a festive range. The creative features quick cuts of different individuals trying the food and reacting positively, with text overlays describing the scene and the brand's new festive range. The setting appears to be outdoors in a cold, snowy environment.
Live10 days
Tesco
Two women sit in a van and introduce a behind-the-scenes look at a Christmas commercial production. The video then shows various clips of the set, including fake snow being sprayed, filming equipment, food styling, and the crew working in the weather. The video concludes with a shot of the branded delivery truck being covered in fake snow.
Live10 days
Tesco
A series of quick cuts shows various people on a film set tasting different festive food items from a wooden board. The video features a woman in a blue jacket and hat introducing the taste test, followed by several crew members sampling the food and sharing their reactions. The setting is outdoors in a snowy, rural location, and the video concludes with a call to try the new festive range.
Live7 days
Tesco
This video takes viewers behind the scenes of a holiday commercial shoot. Two women in a van introduce the footage, which then shows the production crew creating a snowy setting using a hose to spray artificial snow. The video features shots of the film equipment, the crew working, and the final look of the scene.
Live6 days
Tesco
Two women sit inside a delivery van, answering quick-fire questions about their Christmas preferences and experiences. They hold cards with questions printed on them, and their answers are punctuated by humorous, animated overlays of food and animals. The video maintains a lighthearted, conversational tone throughout, focusing on their personal anecdotes.
Live6 days
Tesco
A person dressed as Santa Claus walks through a grocery store aisle with a shopping cart. He speaks directly to the camera, explaining a holiday prize draw promotion. The video features captions that highlight the offer details as he speaks.
Live5 days
Tesco
A bottle of white wine is centered against a festive red background with sparkling light effects and a sprig of pine at the top. Text overlays highlight the product as the wine of the week, selected by an expert, with a prominent price reduction displayed in a yellow and blue badge. The brand logo is placed in the bottom right corner.
Live5 days
Tesco
A bottle of white wine is centered against a bright red background with festive bokeh lights and a sprig of pine at the top. Text overlays highlight the product as a weekly selection by an expert, with a prominent price discount badge on the left. The brand logo is placed at the bottom center.
Live5 days
Tesco
A festive-themed video features a brown paper bag from a delivery service alongside household essentials like trash bags, tape, and batteries. The background is a vibrant blue with animated sparkling stars and a pine branch at the top. Text appears on screen to highlight the convenience of quick delivery for forgotten holiday items.
Live5 days
Tesco
A person dressed as Santa Claus walks through a grocery store aisle, pushing a shopping cart and speaking to the camera. The video features captions that appear in sync with his speech, highlighting a holiday prize draw. The scene is brightly lit, showing the store's produce section in the background.
Live5 days
Tesco
A young woman in a blue uniform stands in a retail store, smiling and talking to the camera. Text overlays appear on the screen, encouraging viewers to develop their professional skills. The video concludes with a brand logo and a partnership mention on a white background.
Live4 days
Tesco
Two women sit in the back of a delivery van, answering quickfire questions about their Christmas preferences and traditions. The video features a casual, conversational tone with text overlays posing each question. The scene cuts between the two women talking and shots of the branded delivery van.
Live4 days
Tesco

Text Overlay, on 20 of its 40 ads

Counted over its 40 filed ads

Visual formats

Hooks it opens on

How Tesco makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Tesco's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Tesco advertises on Facebook and Instagram

The library holds 40 ads from Tesco in Retail / Marketplace, and 219 running on its Meta pages now. Its most common visual formats are Text Overlay (20 ads), Cinematic B-Roll (7) and UGC Selfie (7). Its ads most often open on Curiosity (11 ads), Aspirational (6) and Question (5) hooks. Its ads stay up a median 4 days, 0.3× the Retail / Marketplace median of 14 days.

Brands like Tesco

Other Retail / Marketplace brands filed in the library.

All Retail / Marketplace ads

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