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InstacartRetail / Marketplace

Instacart ads: 41 winning Facebook and Instagram ads

Every Instacart ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 74 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
1,944
Median run
6 days
Against Retail / Marketplace’s 14-day median
0.4×
In the library: 24 statics, 17 videos
41 ads
Ask Claude about Instacart (opens Claude in a new tab)Meta Ad Library page of Instacart (opens in a new tab)

Longest run

Longest run: 74 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Instacart ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

41 ads

A woman and a young boy stand in their doorway, smiling as they receive a grocery delivery. A person's hand is visible in the foreground, holding a green reusable shopping bag filled with groceries. The top of the image features the brand logos and a headline about pricing and delivery speed.
Live74 days
Instacart
A split-composition image shows a delivery person arriving at a house with grocery bags in the foreground, while a woman and child greet them at the door in the background. The top section features the Instacart and Metro logos alongside bold text highlighting the pricing and delivery speed. The overall tone is warm and inviting, emphasizing the convenience of the service.
Live73 days
Instacart
A static image shows a woman and a young boy stepping out of their front door to receive a grocery delivery. A delivery person's hand is visible in the foreground, holding a green reusable shopping bag filled with groceries. Text at the top highlights the brand partnership and the promise of no price markups with fast delivery.
Live67 days
Instacart
A static image shows a delivery person arriving at a house with grocery bags, greeted by a woman and a young boy at the front door. The top portion of the image features a clean, light-colored background with the brand logos and text highlighting pricing and delivery speed. The scene conveys a sense of convenience and everyday life.
Live64 days
Instacart
The video opens with a cartoon clip of Scooby-Doo and Shaggy eating a massive sandwich on a laptop screen. The scene shifts to a person using the Instacart app on their phone to search for a protein-packed sandwich recipe and add the ingredients to their cart. The final scenes show the person assembling the sandwich in their kitchen, followed by a shot of an Instacart grocery bag on a counter with the brand's logo.
Live55 days
Instacart
The video opens with a clip of Scooby-Doo and Shaggy eating a massive sandwich, shown on a laptop screen. A person then uses the Instacart app on their phone to search for a protein-packed sandwich recipe, which automatically populates a shopping cart with the necessary ingredients. The video transitions to a montage of the person assembling the sandwich in their kitchen, followed by two people eating it. The ad concludes with the Instacart logo on a green shopping bag.
Live55 days
Instacart
This video features a split-screen effect showing a cartoon of Scooby-Doo and Shaggy building a massive sandwich, while a person in a kitchen uses the Instacart app to order the ingredients. The person types a request into the app, adds the suggested items to their cart, and then receives the groceries in a branded bag. The video concludes with the person assembling the sandwich in real life, mirroring the cartoon.
Live55 days
Instacart
This video features a cartoon clip of Scooby-Doo and Shaggy building an impossibly large sandwich, which is then shown being recreated in real life by two men in a kitchen. The ad transitions to a smartphone screen showing the Instacart app being used to order the ingredients for the sandwich. The video concludes with the men eating their finished creation and the Instacart logo on a shopping bag.
Live55 days
Instacart
A woman with a bright smile holds a tube of toothpaste in front of her face against a solid red background. The text above her head highlights the product's whitening benefits and includes a comparison disclaimer. The overall composition is clean and focused on the product and the model's expression.
Live45 days
Instacart
A bright yellow background features a central graphic of a piece of candy, where the wrapper is filled with a cluster of fresh blackberries. Below the graphic, bold green text highlights the nutritional benefits of the fruit. A smaller line of text at the bottom provides specific fiber and sugar content details.
Live45 days
Instacart
A close-up, side-profile shot of a towering deli sandwich stacked with multiple layers of meat, cheese, lettuce, and tomato on dark bread. To the left of the sandwich, bold white and gold text is set against a dark background. A small knife with mustard sits on a wooden cutting board in the foreground.
Live45 days
Instacart
The video features a split-screen effect, showing a classic cartoon scene on top and a person using a mobile app on the bottom. The person uses the Instacart app to order ingredients for a meal, which are then shown being prepared in a kitchen. The ad highlights the convenience of ordering groceries through the app.
Live38 days
Instacart
This video features a humorous clip from a television show where a character spills a large pot of chili on the floor. The scene transitions to a person using a mobile app to order the ingredients for the chili, followed by shots of the person cooking the meal and serving it to friends. The ad concludes with the brand's logo on a grocery bag.
Live38 days
Instacart
The video features a split-screen effect where a classic cartoon scene of characters preparing a meal plays on a television, while a person in a living room uses the Instacart app on their phone to order the exact same items shown in the cartoon. The person selects popcorn, bread, and grapes, and the video then shows the real-life items being prepared and served in the living room, mirroring the cartoon's feast. The ad concludes with the Instacart logo on a shopping bag and the text 'Turn any idea into an order'.
Live37 days
Instacart
A celebrity stands in a pink kitchen and talks about making pasta dishes iconic. She uses a seasoning blend to enhance a pot of pasta while a man in a pink apron assists her. The video features various shots of the seasoning bottles and the finished meal, ending with a display of the product range.
Live35 days
Instacart
A woman in a kitchen looks at a recipe book and sighs, realizing she is missing ingredients. She uses an app on her phone to order the items, which are then delivered. The ad transitions to a stop-motion animation of a polar bear and squirrels preparing a holiday dessert, followed by a final shot of the delivered groceries on a table.
Live14 days
Instacart
A woman in a kitchen looks at a recipe book and shakes her head, then uses an app on her phone to order ingredients. The scene shifts to a stop-motion animation of a polar bear and squirrels preparing a pie, followed by a final shot of the delivered groceries on a table. The ad highlights the convenience of ordering holiday baking supplies through the app.
Live14 days
Instacart
The creative is a solid, bright green square with the brand name written in white, sans-serif letters in the center. It is a simple, minimalist graphic that uses the brand's signature color to establish recognition. There are no other elements, images, or additional text on the square.
Live14 days
Instacart
The creative shows a single bottle of balsamic glaze against a plain, dark background. The bottle is centered, featuring a red cap and a label that highlights the product name, its origin, and a small certification badge. The image is a clean, studio-style product shot.
Live14 days
Instacart
A festive holiday-themed advertisement featuring a dog wearing a Santa hat and a cat wearing a plaid bowtie. In the center, several Purina pet food and treat products are arranged on a wooden surface, surrounded by holiday ornaments. The background is a deep green with a subtle circular pattern, and the text at the top reads 'Joy to the Pets'.
Live11 days
Instacart

Headline, on 16 of its 41 ads

Counted over its 41 filed ads

Visual formats

Hooks it opens on

How Instacart makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Instacart's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Instacart advertises on Facebook and Instagram

The library holds 41 ads from Instacart in Retail / Marketplace, and 1,944 running on its Meta pages now. Its most common visual formats are Headline (16 ads), Product Image (13) and App Mockup (7). Its ads most often open on Relatability (9 ads), Bold claim (5) and Belief (4) hooks. Its ads stay up a median 6 days, 0.4× the Retail / Marketplace median of 14 days.

Brands like Instacart

Other Retail / Marketplace brands filed in the library.

All Retail / Marketplace ads

Ask Claude about Instacart

Claude or ChatGPT searches its 41 ads here, reads them and answers with real creatives, each with how long it ran.

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