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Refreshed Nov 12, 2026

The Oodie ads

The hooks, angles and offers behind The Oodie’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn The Oodie’s Meta page
528
Median runHow long its ads stay up
3 days
Against FashionNiche median 18 days
0.2×

The messages The Oodie keeps paying for

Same idea, new creatives

  • “UP TO 50% OFF EVERYTHING”

    4 ads
    The Oodie ad: “UP TO 50% OFF EVERYTHING”

    Running since Nov 2026.

  • “I'M NEVER GOING BACK TO SHORT JACKETS”

    2 ads
    The Oodie ad: “I'M NEVER GOING BACK TO SHORT JACKETS”The Oodie ad: “I'M NEVER GOING BACK TO SHORT JACKETS”

    Running since Sep 2026.

  • “Pokémon the oodie”

    2 ads
    The Oodie ad: “Pokémon the oodie”

    Running since Nov 2026.

How The Oodie builds them

50 ads

What The Oodie's ads are made of, row by row.

Free with an account.

Longest running

All 50

The The Oodie ads that ran longest.

Free with an account.

Niche
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Hook
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Status
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Winning means kept running: brands rarely keep paying for ads that lose.

50 ads

Ask your agent about these ads
A young man walks along a beach and a coastal path while wearing a white puffer jacket. He demonstrates the jacket's features, such as its soft interior lining and warmth, while text appears on screen to highlight his experience. The video ends with him sitting at an outdoor table, working on a laptop while wearing the jacket.
Active · 57 daysVideo
The Oodie
A woman films herself in a mirror, showcasing a long, reversible puffer jacket with a leopard print lining. She demonstrates its features, including the soft fleece interior, water-resistant exterior, and pockets, while walking her dog outdoors. The video concludes with her recommending the jacket for staying warm and stylish.
Active · 56 daysVideo
The Oodie
A woman models a leopard-print lounge set in a bright, indoor setting. The video highlights the product's features, such as the fleece material, sherpa lining, pockets, and fit, through close-up shots and full-body movements. A static title appears at the top of the screen throughout the video.
Active · 53 daysVideo
The Oodie
A woman demonstrates a matching lounge set in her home, showing how it feels and fits. She moves between her bedroom, living room, and kitchen, wearing the black set with colorful heart patterns. The video highlights the fabric texture and the comfort of the outfit for daily activities.
Active · 53 daysVideo
The Oodie
A young woman walks down a sidewalk on a sunny day, wearing a dark puffer jacket. She is holding a coffee cup and looking at her phone. A text overlay at the bottom of the screen addresses the viewer directly, suggesting they need the jacket.
Active · 53 daysVideo
The Oodie
A woman in a living room models a leopard-print lounge set, showing off its fit and texture. She puts on the top and pants, turns around, and touches the fabric to demonstrate its softness. The text 'Oodie's lounge sets >>>' is displayed at the top of the screen throughout the video.
Active · 52 daysVideo
The Oodie
A woman stands in front of a mirror in her home, wearing a long, reversible puffer jacket with a leopard print interior. She demonstrates the jacket's features, including its reversibility, fleece lining, pockets, and water-resistant finish, while walking her dog outdoors. The video uses a selfie-style format, with the woman speaking directly to the camera to explain why she prefers this jacket.
Active · 47 daysVideo
The Oodie
A young woman stands in a park, wearing a bright pink puffer jacket over a grey hoodie. She talks to the camera, showing off the jacket's features, including its inner lining and how it puffs up. The video is shot in a casual, selfie-style format, with text overlays highlighting the product's benefits.
Active · 38 daysVideo
The Oodie
A person wears a patterned, plush hooded robe in a bright, well-lit setting. They adjust the robe, tie the belt, and wrap their arms around themselves to demonstrate the cozy, hug-like feel of the material. Text is overlaid on the center of the screen throughout the video.
Active · 36 days
The Oodie
A static graphic on a textured blue background features the brand logo at the top. Below, a stylized green banner displays the Friends television series logo. The design uses a nostalgic aesthetic associated with the show.
Active · 25 days
The Oodie
A young woman showcases several Harry Potter-themed hooded robes, trying them on and demonstrating their soft texture. She and a man then playfully fight over the robes while sitting on a couch, highlighting the product's comfort and appeal. The video concludes with the pair wearing the robes together, emphasizing the cozy, magical theme.
Active · 19 daysVideo
The Oodie
A young woman demonstrates a weighted blanket in her bedroom, showing how she uses it to relax and stop scrolling on her phone at night. The video features close-ups of the blanket's soft fabric and shots of her lying under it on her bed. Text overlays appear throughout the video to highlight the product's features and benefits.
Active · 16 daysVideo
The Oodie
A close-up, eye-level shot of a person's lower legs and feet against a plain, light grey background. The person is wearing light purple, fuzzy-lined socks featuring a repeating pattern of small, cartoonish brown dogs. The focus is entirely on the product being worn, with no other elements or text present in the image.
Active · 12 days
The Oodie
A vertical graphic features a light green checkered background decorated with scattered illustrations of strawberries, cherries, and blackberries. In the center, a cartoon rabbit character is depicted wearing a light purple shirt. The brand names are printed in bold black text at the top of the image.
Active · 12 days
The Oodie
A vibrant, high-energy promotional graphic featuring a man wearing a patterned hooded blanket on the right and a smaller inset image of a woman wearing a different patterned blanket on the left. The background is a light blue with white polka dots, overlaid with bold, black-and-white text announcing a Black Friday sale. A bright yellow starburst shape highlights the discount offer, and a small button-like graphic with 'ADD TO CART' is visible below the inset image.
Active · 12 days
The Oodie
A young woman with curly hair poses playfully, wearing a patterned dressing gown with a hood featuring bear ears. She is set against a soft, dreamy background of pink and blue gradients with fluffy white clouds. A large, prominent red heart-shaped logo featuring the brand name is positioned on the right side of the frame.
Active · 12 days
The Oodie
A high-angle studio shot of a dark grey, plush weighted blanket folded neatly on a plain white background. The blanket features a grid-stitched pattern and a soft, velvety texture, with one corner slightly folded over to show the material. The image is clean and minimalist, focusing entirely on the product's appearance.
Active · 12 days
The Oodie
The creative is a digital graphic styled to look like the interface of the classic Windows Paint application. The main canvas area features a large, hand-drawn pink text overlay announcing a discount. A small disclaimer about terms and conditions is placed in the bottom right corner of the canvas.
Active · 12 days
The Oodie
A young woman in a bedroom demonstrates the problem of overheating while using a standard blanket. She shows herself tossing and turning, then introduces a cooling blanket that she wraps around herself to stay comfortable. The video features a mix of shots of her using the product on her bed and close-ups of the fabric.
Active · 12 daysVideo
The Oodie
A young girl stands against a plain white studio backdrop, smiling and looking back over her shoulder at the camera. She is wearing a light green oversized hoodie covered in a repeating pattern of cartoon avocados. She is also wearing black leggings and white socks.
Active · 12 days
The Oodie

How The Oodie makes its ads

What its ads are built from, by type, counted over the ads we have read.

What The Oodie's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How The Oodie advertises on Facebook and Instagram

The library holds 50 ads from The Oodie in Fashion, and 528 running on its Meta pages now. Its most common visual formats are UGC Selfie (20 ads), Text Overlay (16) and Offer-First Banner (12). Its ads most often open on Offer only (15 ads), Relatability (9) and Belief (3) hooks. Its ads stay up a median 3 days, 0.2× the Fashion median of 18 days.

Brands like The Oodie

The Oodie by format

The Oodie by hook

Niche