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TJ Maxx ads: 35 winning Facebook and Instagram ads

Every TJ Maxx ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 28 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
170
Median run
4 days
Against Retail / Marketplace’s 14-day median
0.3×
In the library: 13 statics, 1 carousel, 21 videos
35 ads

Longest run

Longest run: 28 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

TJ Maxx ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

35 ads

A woman sets a dining table for a Friendsgiving gathering, showcasing various home decor items purchased from the store. She arranges plates, napkins, glassware, and decorative accents like squirrel candle holders and dried orange slices. The video features text overlays highlighting the affordable prices of the items as she places them on the table.
Live28 days
TJ Maxx
This video features a series of quick, stylish shots of models wearing various holiday-themed outfits, including a red coat, a blazer, and a sequined dress. The screen is split horizontally, with the top half showing the model and the bottom half showing a close-up of the clothing texture or detail. The ad uses upbeat music and transitions between different looks, ending with a red background featuring the brand logo and text about holiday savings.
Live28 days
TJ Maxx
This video features a series of quick cuts showing different models wearing stylish holiday outfits, each presented with a text overlay describing the look. The models pose in a studio setting against solid-colored backgrounds. The video transitions to a red graphic background with text promoting holiday savings, ending with the brand logo.
Live28 days
TJ Maxx
A model demonstrates three different outfits styled around a single designer blazer in an outdoor setting. The video transitions from the model wearing the blazer to a series of flatlay-style product grids that showcase each complete look with accessories. Text overlays appear throughout to describe the styling themes.
Live28 days
TJ Maxx
A woman sets a dining table for a fall gathering, using various home decor items. She unboxes plates, glassware, and decorative squirrel candle holders, arranging them with flowers and greenery. Text overlays appear throughout the video to highlight the items and their prices, emphasizing the affordability of the decor.
Live28 days
TJ Maxx
A fast-paced video showcasing various models wearing stylish holiday outfits against solid-colored studio backdrops. The creative features quick cuts of different looks, including leather, sparkles, and textured jackets, with text overlays highlighting the brand's value proposition. The video concludes with a branded graphic promoting holiday savings both in-store and online.
Live28 days
TJ Maxx
A model walks through a park in various designer outfits, showcasing different styles for different occasions. Text overlays appear on screen, suggesting outfit ideas for specific events while highlighting the affordability of the clothing. The video concludes with the brand logo.
Live28 days
TJ Maxx
A fast-paced montage of models wearing various stylish outfits, including a red coat, a blazer with a skirt, a sequined top, and a textured jacket. Each shot is presented against a solid, vibrant background, with text overlays appearing on screen to describe the fashion styles. The video concludes with a red branded screen announcing holiday savings.
Live28 days
TJ Maxx
A model demonstrates three different outfits styled around a single designer blazer in an outdoor setting. The video transitions from the model wearing the blazer to a flatlay-style display of the three complete looks, each featuring the blazer paired with different clothing items and accessories. Text overlays appear throughout to describe the styling themes.
Live28 days
TJ Maxx
A woman in a park demonstrates how to style a single designer blazer into three different outfits. The video transitions from her wearing the blazer to a series of flatlay-style outfit compositions featuring the blazer paired with various clothing items and accessories. The text on screen highlights the versatility of the piece and the brand's name.
Live27 days
TJ Maxx
Two stylists present various cold-weather outfits in a studio setting, demonstrating how to layer and style different coats. They showcase a red puffer jacket and a brown wool coat, providing tips on how to button and cuff garments for a chic look. The video features models wearing these pieces, with text overlays highlighting the series title and the brand's name.
Live18 days
TJ Maxx
A festive video showing diverse groups of people celebrating the holidays in various settings, such as a snowy street, a cozy living room, and a dining room. The scenes transition quickly, highlighting different outfits, gifts, and holiday decorations. The text appears on screen to emphasize individuality during the holiday season.
Live7 days
TJ Maxx
A creator decorates her dining room and kitchen for the holidays using various home decor items. She showcases a table runner, plates, candle holders, a nutcracker, and a wreath, each with its price displayed on screen. The video is a montage of her styling these pieces to create a festive atmosphere.
Live7 days
TJ Maxx
This carousel ad showcases various winter clothing items and accessories against a solid, vibrant red or green background. Each card features a model wearing seasonal apparel like coats, scarves, and boots, or a close-up of folded sweaters. The text on the cards highlights the brand's focus on affordable winter fashion and cozy styles.
Live7 days
TJ Maxx
A festive video showing various people in holiday settings, including a woman walking down a snowy street, a group exchanging gifts in a decorated office, and a woman carrying a gingerbread house to a dinner table. The video emphasizes individuality during the holidays with text overlays appearing throughout. The final scene displays the brand logo and a website URL.
Live7 days
TJ Maxx
A woman showcases several holiday outfits in her home, transitioning between looks with quick cuts. She models a sequined dress, a velvet top with sequined pants, and a plaid top with a skirt, all while holding a small handbag. Text overlays appear throughout the video to highlight the outfits and their prices, and the woman speaks directly to the camera about finding affordable holiday fashion.
Live6 days
TJ Maxx
A promotional video for a retail event, featuring a pink background with animated text and two women holding shopping bags. The video transitions between graphic text screens and a shot of the women laughing and showing off gift cards. The text highlights an exclusive event for cardmembers with specific dates and times.
Live5 days
TJ Maxx
A cinematic video shows a busy street where everyone is dressed in identical beige coats, except for a woman in a unique, patterned coat carrying a red shopping bag. The scene shifts to a group of people in an office wearing matching grey sweaters, then to a woman dancing in a park, and finally to a family decorating a snowman. The ad emphasizes individuality during the holiday season, contrasting the uniform crowd with people expressing their own style.
Live4 days
TJ Maxx
A studio-lit product shot of a dark olive green handbag with a woven-style design and gold-tone hardware. The bag is centered against a plain white background, showing its handles and shoulder strap.
Live3 days
TJ Maxx
A woman stands centered against a plain white background, wearing a formal two-piece dress. The top is a white, long-sleeved collared blouse, and the skirt is a floor-length, pleated navy blue fabric with a metallic leaf-like pattern. A large fabric flower accessory is pinned at the waist where the two pieces meet.
Live3 days
TJ Maxx

Studio Shot, on 16 of its 35 ads

Counted over its 35 filed ads

Hooks it opens on

How TJ Maxx makes its ads

What its ads are built from, by type, counted over the ads we have read.

What TJ Maxx's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How TJ Maxx advertises on Facebook and Instagram

The library holds 35 ads from TJ Maxx in Retail / Marketplace, and 170 running on its Meta pages now. Its most common visual formats are Studio Shot (16 ads), Model Shot (14) and Text Overlay (11). Its ads most often open on Question (6 ads), How to (3) and Relatability (3) hooks. Its ads stay up a median 4 days, 0.3× the Retail / Marketplace median of 14 days.

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