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USAAFinance / Fintech

USAA ads: 36 winning Facebook and Instagram ads

Every USAA ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 179 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
1,382
Median run
62 days
Against Finance / Fintech’s 17-day median
3.6×
In the library: 8 statics, 28 videos
36 ads
Ask Claude about USAA (opens Claude in a new tab)Meta Ad Library page of USAA (opens in a new tab)

Longest run

Longest run: 179 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

USAA ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

36 ads

A split-screen image shows a car's engine start button on the left and a digital checkout screen with a 'Buy It Now' button on the right. Bold white and yellow text is overlaid at the bottom of the image. The creative uses a visual metaphor to connect driving with the ease of online shopping.
Live179 days
USAA
This video ad uses a split-screen layout with a solid blue background on the bottom half and video footage on the top. The video shows a finger pressing a car engine start button and then a finger tapping a 'Buy It Now' button on a mobile screen. Text overlays appear on the blue background to highlight savings on insurance and shopping, ending with a call to action.
Live179 days
USAA
A couple sits on the tailgate of a truck, looking out over a field of purple flowers at sunset. Text appears on screen, listing benefits of the insurance membership, followed by a statistic about average savings. The video ends with the brand logo and a summary of the savings offer on a blue background.
Live108 days
USAA
A couple sits on a beach at sunset, viewed from behind, looking out over the water. A dark blue text box with white lettering is centered in the upper half of the image. The bottom left corner features a stylized red, white, and blue graphic element, while the bottom right displays the brand logo and tagline.
Live108 days
USAA
The image shows the rear window of a blue vehicle with a bumper sticker featuring the Texas state flag and the text I heart Texas. Large white text is overlaid on the window, addressing drivers in the state. The bottom right corner features a brand logo and a tagline.
Live108 days
USAA
The video shows a series of close-up shots of car bumpers and a 'For Rent' sign, each featuring different stickers that represent life changes. A person's hand is seen applying or touching these stickers. The video concludes with a branded blue screen displaying an offer to bundle insurance policies.
Live108 days
USAA
The video shows a series of close-up shots of car bumper stickers and a 'For Rent' sign, each representing different life stages or locations. A hand is seen touching or pointing to these stickers. The final scene transitions to a branded blue background with text detailing a bundling offer for insurance.
Live108 days
USAA
A video shows a couple sitting on the back of a truck, watching a sunset over the beach. Text appears on screen listing benefits of the insurance service, followed by a statistic about savings. The final scene shows the brand logo on a solid blue background with the savings figure.
Live108 days
USAA
A smiling couple poses for a selfie against a scenic mountain backdrop. Below the photo, a dark blue background features a testimonial quote from a retired military officer about securing his family's future. The brand name is displayed at the top with a yellow accent line.
Live96 days
USAA
A father and son are sitting on a patio, working together to repair a bicycle. The father speaks directly to the camera, explaining the affordability of term life insurance, while the son continues to work on the bike in the background. The video uses an interactive quiz format, asking the viewer to select true or false before revealing the correct answer.
Live96 days
USAA
A close-up shot shows a person holding a smartphone displaying a banking program's name and a brief description of its purpose. The background is a soft-focus view of someone wearing a grey sweater. Text at the top identifies the specific checking account, while small print at the bottom provides legal disclosures.
Live89 days
USAA
A vertical ad featuring a young man looking upward with a hopeful expression while holding a smartphone. Above him, the brand name and a program title are displayed in bold, professional typography. A block of fine-print legal text sits between the headline and the image of the person.
Live89 days
USAA
A vertical image features a woman in a blue sweater looking down at her phone with a calm expression. Above her, the brand logo and name are displayed, followed by a headline about an overdraft program and a block of fine-print text detailing the program's limitations.
Live89 days
USAA
A man in military uniform moves into a new home with his dog, shown through a series of quick cuts of him driving and packing. The video highlights the ease of managing insurance during life transitions. Text on screen emphasizes the savings available when bundling auto and renters insurance.
Live63 days
USAA
A young couple pulls into a driveway in a car, and the man gets out to greet his father. The father makes a joke about the man's driving, and the man smiles as they walk toward the house together. The ad ends with a blue screen featuring the brand logo and a text offer about saving on insurance premiums.
Live63 days
USAA
A man with a beard sits at a table, looking down at a laptop in a bright, modern room. Bold white and yellow text is overlaid on the image, directing the viewer to complete an insurance quote. The brand logo and service name are positioned at the bottom.
Live63 days
USAA
A convertible car is parked in a driveway with its top down while a sprinkler sprays water directly into the open interior. The scene then transitions to a solid blue background with brand text and a statistic about savings. The ad uses the visual of a soaking car to represent the need for better insurance coverage.
Live63 days
USAA
A man and his dog move into a new home, shown through various clips of them driving and unpacking. The video highlights the convenience of managing insurance coverage in one place. The final scene displays the brand logo and a discount offer on a blue background.
Live63 days
USAA
A young couple pulls into a driveway in their car and is greeted by the man's father, who is working on his truck. The father jokes that his son is driving crookedly, and the son responds that their family has high expectations to live up to. The video ends with a branded screen showing the offer details.
Live61 days
USAA
This video uses a metaphor to explain insurance coverage. It shows various people in cars struggling to fit different sized tumblers into their cup holders, illustrating the frustration of a poor fit. The ad then transitions to a branded graphic that presents the insurance company as a solution that fits the user's needs perfectly.
Live41 days
USAA

Cinematic B-Roll, on 22 of its 36 ads

Counted over its 36 filed ads

Visual formats

Hooks it opens on

How USAA makes its ads

What its ads are built from, by type, counted over the ads we have read.

What USAA's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How USAA advertises on Facebook and Instagram

The library holds 36 ads from USAA in Finance / Fintech, and 1,382 running on its Meta pages now. Its most common visual formats are Cinematic B-Roll (22 ads), Text Overlay (21) and Headline (8). Its ads most often open on Relatability (11 ads), Storytelling (5) and Question (4) hooks. Its ads stay up a median 62 days, 3.6× the Finance / Fintech median of 17 days.

Brands like USAA

Other Finance / Fintech brands filed in the library.

All Finance / Fintech ads

Ask Claude about USAA

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