AdSwipeFile

Refreshed Nov 12, 2026

Vanguard ads

The hooks, angles and offers behind Vanguard’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Vanguard’s Meta page
229
Median runHow long its ads stay up
31 days
Against Finance / FintechNiche median 17 days
1.8×

The messages Vanguard keeps paying for

Same idea, new creatives

  • “87% of employees took action”

    2 ads
    Vanguard ad: “87% of employees took action”Vanguard ad: “87% of employees took action”

    Running since Apr 2026.

  • “What are you doing in a meeting that could have been an email?”

    2 ads
    Vanguard ad: “What are you doing in a meeting that could have been an email?”

    Running since Sep 2026.

  • “50 million investors”

    2 ads
    Vanguard ad: “50 million investors”Vanguard ad: “50 million investors”

    Running since Oct 2026.

How Vanguard builds them

30 ads

What Vanguard's ads are made of, row by row.

Free with an account.

Longest running

All 30

The Vanguard ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

30 ads

Ask your agent about these ads
A split-frame image featuring a bold red top section with white text and a bottom section showing a professional man and woman smiling while looking at a tablet. The text addresses financial professionals directly, focusing on portfolio management. The overall aesthetic is professional and corporate.
Active · 287 days
Vanguard
A vertical graphic features a black background at the top with a white icon of a dollar sign on an upward-trending arrow. Below this, large white text poses a question about bond income. The bottom section is a red block containing a portrait of a woman and her professional title, presented as if she is speaking.
Active · 287 days
Vanguard
This video features a professional office setting where colleagues discuss employee retirement plan engagement. It transitions to a woman walking outdoors while checking a notification on her phone, which prompts her to take action. The ad concludes with the brand logo and a tagline on a solid red background.
Active · 206 daysVideo
Vanguard
This video features a professional office setting where two colleagues discuss retirement plan engagement in front of a large data dashboard. It then transitions to a woman walking outdoors while checking a notification on her phone, which prompts her to enroll in a retirement plan. The ad concludes with the brand logo and a tagline on a red background.
Active · 206 daysVideo
Vanguard
A woman walks through a modern office building while looking at her smartphone. The screen shows a notification about enrolling in a retirement plan. The video uses text overlays to highlight a statistic about employee engagement with a financial tool.
Active · 206 daysVideo
Vanguard
A woman and an older man are smiling while hanging gold-colored triangular bunting on the side of a camper van. A young child is visible in the background near the van. Large white text is overlaid on the upper portion of the image.
Active · 87 days
Vanguard
An older couple stands outdoors in front of a camper van, laughing and celebrating with a birthday cake. The man is wearing a grey sweater and the woman is in an orange knit top. Large white text is overlaid on the lower half of the image, posing a question to the viewer.
Active · 87 days
Vanguard
The video opens with two professionals in a dark office looking at a large screen displaying retirement analysis charts. It then cuts to a woman in blue scrubs walking outdoors while checking her phone. A notification from the brand appears on her screen, and the video concludes with the brand's logo on a red background.
Active · 60 daysVideo
Vanguard
A woman in blue scrubs walks through a hallway while looking at her phone. A notification from a retirement platform appears on the screen, prompting her to enroll. The video then cuts to a red screen with the brand's logo and tagline.
Active · 60 daysVideo
Vanguard
A woman sits in a meeting looking bored and tired, with text on screen highlighting her lack of interest. The scene cuts to a close-up of a phone screen showing a banking app interface. A spokesperson then appears in a bright office setting, speaking directly to the camera about the product's benefits. The video ends with a branded screen displaying the product name and a URL.
Active · 44 days
Vanguard
This video features a montage of warm, everyday family moments, such as photos on a refrigerator and a tablet on a kitchen table. The footage transitions to a grid of diverse people, emphasizing the scale of the brand's community. The ad concludes with the brand logo and a website link on a solid red background.
Active · 39 days
Vanguard
This video features a tablet on a kitchen table displaying an investment website, followed by a collage of diverse people. The screen transitions to a bold red background with the brand logo and a website link. The ad emphasizes the scale of the investor base and their collective influence.
Active · 39 days
Vanguard
This video features a tablet on a kitchen table displaying an investment website, followed by a grid of diverse people smiling and interacting. The ad uses bold text overlays to highlight the scale of its investor base and the impact of their voice. It concludes with the brand logo and a website link on a solid red background.
Active · 38 daysVideo
Vanguard
A close-up photograph shows a smiling woman being hugged from behind by a young girl, both looking happy and content. Large, bold white text is overlaid across the lower portion of the image, conveying a message about the broader meaning of inheritance. The overall tone is warm and emotional, focusing on family connection.
Active · 31 days
Vanguard
A woman shows her nephew photos on a tablet, but he looks bored and disengaged. A woman in a red top then appears, speaking directly to the camera to warn the viewer about their money. The ad uses a relatable scenario to transition into a financial pitch.
Active · 31 days
Vanguard
This video features a playful cat named Boots causing minor chaos in a home, such as climbing curtains and knocking over a potted plant. A woman is shown gently grooming the cat, followed by a transition to the Vanguard logo on a clean background. The ad uses the cat's behavior as a metaphor for the messiness of inheritance, positioning the brand as a source of guidance.
Active · 31 days
Vanguard
This video features a series of warm, candid clips showing families and individuals sharing moments together, such as hugging, laughing, and preparing food. The footage is interspersed with text overlays that offer advice on family values and investing. The video concludes with a brand logo and a final statement about the company's role in guiding families through inheritance.
Active · 31 days
Vanguard
A fluffy ginger cat sits in a dimly lit room, surrounded by shredded paper or tissues on the floor. Large white text is overlaid on the upper portion of the image, addressing the topic of inheritance and mentioning the cat by name. The overall tone is calm and slightly humorous.
Active · 31 days
Vanguard
A ginger cat sits on a floor surrounded by shredded paper, looking directly at the camera. Large white text is overlaid at the top of the image, posing a question about inheriting a difficult situation.
Active · 31 days
Vanguard
A woman in a red shirt speaks directly to the camera, interrupting a couple on a couch who are looking at a tablet. The tablet shows photos of the woman's vacation, and the woman in the red shirt uses the scene to pivot to a financial product. The ad uses a split-screen effect where the woman in the red shirt appears in front of the couple, and text overlays appear on screen to highlight the product's benefits.
Active · 31 daysVideo
Vanguard

How Vanguard makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Vanguard's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Vanguard advertises on Facebook and Instagram

The library holds 30 ads from Vanguard in Finance / Fintech, and 229 running on its Meta pages now. Its most common visual formats are Text Overlay (16 ads), Cinematic B-Roll (14) and Headline (11). Its ads most often open on Question (7 ads), Relatability (7) and Belief (6) hooks. Its ads stay up a median 31 days, 1.8× the Finance / Fintech median of 17 days.

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