Refreshed Nov 12, 2026

The hooks, angles and offers behind Scotiabank’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Scotiabank’s Meta page
537
Median runHow long its ads stay up
4 days
Against Finance / FintechNiche median 17 days
0.2×

The messages Scotiabank keeps paying for

Same idea, new creatives

  • “Earn 1% cash back”

    2 ads
    Scotiabank ad: “Earn 1% cash back”Scotiabank ad: “Earn 1% cash back”

    Running since Sep 2026.

  • “Make money in your sleep”

    2 ads
    Scotiabank ad: “Make money in your sleep”Scotiabank ad: “Make money in your sleep”

    Running since Nov 2026.

  • “Put your plans to study in Canada in motion with the Scotiabank Student GIC Program*, starting at just $5,000”

    2 ads

    Running since Nov 2026.

How Scotiabank builds them

33 ads

What Scotiabank's ads are made of, row by row.

Free with an account.

Longest running

All 33

The Scotiabank ads that ran longest.

Free with an account.

A vertical ad features a close-up of a green plant stem against a dark background. The text overlay highlights a limited-time cash back offer, followed by the name of a business credit card. A product image of the silver credit card is centered in the frame.
Active · 53 days
A static advertisement featuring a scenic aerial view of a winding river through green fields. The text is overlaid on the left side, highlighting a cash back offer for business purchases. A credit card is displayed in the lower-left quadrant, and the brand logo is positioned vertically in a red bar on the right.
Active · 53 days
A vertical ad featuring a close-up of a monarch caterpillar on a green leaf. The top section contains white text detailing a cash back offer and the product name, with the brand logo in a red vertical bar on the right. A credit card is displayed in the center, and a small disclaimer is printed at the bottom.
Active · 43 days
A young woman in a red cardigan demonstrates the features of a banking app on her phone. The video shows her adjusting transaction limits and locking her debit card within the app interface. She also acts out a scenario of losing her wallet on a train and finding it again, highlighting the convenience of managing card settings on the go.
Active · 28 days
A woman demonstrates how to manage bank card settings directly within a mobile app. The video alternates between the woman speaking to the camera and close-up screen recordings of the app interface showing features like adjusting transaction limits and locking a card. The creative highlights the convenience of managing banking tasks on the go without needing to visit a branch.
Active · 28 daysVideo
A woman sleeps on a couch in a dimly lit living room while a phone on a table nearby displays banking notifications. The notifications show a paycheck deposit and an automatic savings transfer. The scene then shifts to a red screen featuring a phone displaying a banking app's savings dashboard, followed by the bank's logo and tagline.
Active · 12 days
A person is shown sleeping on a couch in a dimly lit living room. A smartphone screen is visible in the foreground, displaying notifications about payroll deposits and automatic savings transfers. The video then transitions to a bright red background featuring a phone screen displaying a savings progress dashboard.
Active · 12 days
A dark background features a credit card resting on stacked red gift boxes, decorated with silver and gold holiday ornaments. Text at the top highlights a holiday-themed welcome bonus offer for points and travel value. The brand logo is positioned in the top right corner.
Active · 11 days
A creator sits on a couch in a living room, speaking to the camera about earning rewards on daily spending. The video cuts between her talking and clips of her using a bank card at a cafe, in a car with her dog, and at a restaurant. Text overlays appear throughout the video to highlight the benefits of the bank's rewards program.
Active · 11 daysVideo
A clean, minimalist graphic advertisement on a light beige background. The top section features a bold headline about an interest rate, while the bottom section identifies the specific savings account and provides a brief condition for the offer. A vertical red brand bar is positioned on the right side.
Active · 11 days
The creative shows a serene, wide-angle shot of two people sitting on the edge of a wooden dock, their legs dangling over a calm lake with mountains in the background. Below the image, a solid light-grey panel contains the headline and offer details in black text. An orange horizontal bar separates the main offer from the fine print at the bottom.
Active · 11 days
A woman sleeps soundly on a couch in a dimly lit living room. A smartphone rests on a coffee table in the foreground, displaying notifications about payroll deposits and automatic savings transfers. The scene transitions to a bright red screen featuring a smartphone displaying the bank's savings app interface.
Active · 11 daysVideo
A video shows a young man sitting at a desk in a classroom, focused on his laptop. The scene is bright and academic, with other students visible in the background. Text appears on the screen to address the viewer, followed by a brand-specific program name.
Active · 4 days
A video featuring a renowned chef sharing his journey of starting a restaurant in a new country. The ad uses a series of clips showing the chef working, archival photos, and close-ups of sushi preparation. Text overlays emphasize the theme of starting over and building on past experiences, concluding with a brand message about a banking program for new residents.
Active · 4 days
This video features a musician performing on stage and in a studio, intercut with shots of a crowd. The creative uses text overlays to tell a story of starting a musical career in Chad and then in Montreal. The final scene shows the bank's logo and program name on a solid red background.
Active · 4 days
A light blue graphic with black text centered in the middle. The text highlights the benefit of accessing funds immediately upon arrival in Canada through a specific student program. A small yellow horizontal bar sits below the main text, and a disclaimer is placed at the bottom left.
Active · 4 days
A light blue background features bold black text that highlights a financial program for students. A yellow horizontal bar sits below the main text, and a small disclaimer is printed at the bottom left. The design is clean and minimalist, focusing entirely on the written message.
Active · 4 days
A square graphic with a black background and a yellow vertical bar on the right side featuring black horizontal tick marks. The text is centered in white, announcing that tailored financial advice is now available nearby. A brand logo and name appear at the bottom in yellow.
Active · 4 days
A bright yellow static graphic features bold black text centered on the page. The text encourages students to begin their study plans in Canada using a specific financial program. A small pink rectangle sits below the main text, and a disclaimer about conditions is placed at the bottom.
Active · 4 days
A high-action photograph of a Canadian sprinter running on a track, with text overlaid in the lower half. The image features the athlete Bruny Surin in his racing gear. The text encourages viewers to continue their journey by switching to the bank's program.
Active · 4 days

How Scotiabank makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Scotiabank's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Scotiabank advertises on Facebook and Instagram

The library holds 33 ads from Scotiabank in Finance / Fintech, and 537 running on its Meta pages now. Its most common visual formats are Headline (16 ads), Text Overlay (10) and Cinematic B-Roll (9). Its ads most often open on Aspirational (6 ads), Relatability (6) and Belief (5) hooks. Its ads stay up a median 4 days, 0.2× the Finance / Fintech median of 17 days.