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89 Cinematic B-Roll Ad Examples

Polished, filmic footage with no one talking to camera.

36 ads

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The creative shows the back of a person wearing a light blue t-shirt walking into a brightly lit store. The person's head and shoulders are visible from behind. The background features rows of bright, horizontal lights and glass doors. The text overlay reads: "A new era of supplements has arrived at Target. Liquid vitamins that actually absorb. Rip, sip, feel the difference."

A woman stands in a dimly lit industrial setting, possibly a factory or workshop, looking upwards. She is illuminated by a light source above, creating a dramatic contrast with the dark surroundings. The text "Money should move with what you’re building." is overlaid on the image, suggesting a connection between financial movement and the act of creation or production within this environment.

An aerial drone shot captures a baseball stadium on a foggy morning. The camera pans over the empty field, the stands, and the surrounding park area. Text overlays appear on the screen, explaining how Gusto's HR platform helps businesses manage their operations smoothly, using the example of a new professional baseball team. The text highlights the benefits of using Gusto for onboarding and payroll to focus on core business activities.

A light-colored electric SUV drives on a winding, tree-lined road. The sun casts dappled shadows across the asphalt. The vehicle's headlights are on, and the front grille features distinctive vertical light bars. The text "Whatever you call adventure, we'll help you find it." is overlaid on the image, suggesting exploration and freedom.

The creative shows a panoramic view from a high-rise balcony, overlooking a dense cityscape with numerous skyscrapers under a clear blue sky. The foreground features a modern glass railing, offering an unobstructed view of the urban landscape. The text overlay, "Authentic listings for rent in Dubai. Search by area, type, and price range on Bayut.," is positioned at the top of the creative, directly addressing the viewer and informing them about the real estate services offered.

A dark grey Rivian R1S electric SUV drives across a bridge. The camera is positioned low, focusing on the front of the vehicle as it moves forward. Trees and a metal bridge structure are visible in the background, blurred due to motion. The text "Premium second-row captain's chairs, now available on the new Rivian R1S." is overlaid on the bottom right of the image.

A white SUV drives through a muddy, off-road terrain, kicking up a spray of dirt and water. The vehicle is shown from the side, with mountains visible in the background under a cloudy sky. Text overlays the image, stating "New look. New era. New you." and "Tap into an upgraded ride at Driveway.com. It’s weirdly easy."

A cinematic shot of a dark-colored Ford Explorer driving on a city street. The vehicle is partially obscured by a large, leafy bush in a concrete planter in the foreground. Modern buildings with glass facades line the street in the background. The text overlay reads: "From city streets to off-road adventures, the 2026 Ford Explorer® Tremor® is equipped with what you need to go where you want."

A wide shot of a river with mist rising from the surface, bordered by trees with autumn foliage. A large metal bridge spans the river in the background under a cloudy sky. The water reflects the sky and the bridge, creating a serene and slightly moody atmosphere. The copy invites viewers to plan a getaway to Kentucky, highlighting its bourbon trails, horse culture, and natural beauty.

The creative shows a blurred, cinematic view of a beach town with buildings in the background and a bright sky. The text overlay reads, "Your Virginia Beach escape is calling!" The ad copy encourages viewers to book vacation deals and explore activities like boardwalk strolling, kayaking, nature trails, and fishing in Virginia Beach.

A sweeping, cinematic view of vast sand dunes under a clear blue sky. The golden sand is shaped by the wind into smooth, undulating waves, with distant hazy mountains on the horizon. Text overlaid on the image reads "Discover SLO CAL your way." The scene evokes a sense of open space, natural beauty, and the freedom to explore.

The creative features a low-angle shot looking up at the textured brick facade of a building, possibly a church or historic structure. Sunlight streams in from the upper left, creating a lens flare effect. The copy overlays the image, describing a mood of vitality, peace, and wildness evoked by mountains, ocean, and a Mexican town.

A close-up, soft-focus shot of a person's back and shoulder, with sheer fabric draped over them. Sunlight streams in from the side, creating a warm, hazy glow. The text overlay reads "Introducing Cruise 27, The Clash. Designed for escape." followed by "Weightless silk, breezy silhouettes and craftsmanship that reveals itself in movement."

The video shows a close-up of hands adjusting a strap on a light-colored backpack. The hands are carefully manipulating a woven strap and a buckle mechanism. The background is dark and out of focus, drawing attention to the action with the backpack. The text overlay reads: "A backpack that adapts — from a quick weekend getaway to the journey of a lifetime" and "With modular capacity, smart compartments, and weather-ready materials, Shelter makes packing and traveling effortless — whatever your destination."

A sweeping, cinematic view of Hallstatt, Austria at dusk. The town is nestled between a dark mountain and a calm lake, with lights twinkling from buildings and streetlamps. The text "HALLSTATT" and "Austria" is overlaid in a classic serif font. The scene evokes a sense of peaceful beauty and wanderlust, suggesting an idyllic travel destination. The hook aims to inspire viewers by presenting Hallstatt as a picturesque, dreamlike location.

The creative is split into two halves. The left side shows a person from above, walking down a spiral staircase. They are wearing a red and white striped shirt and white pants with red stripes. The right side shows a close-up of several young people looking down at the camera, their faces filling the frame. The text "Our vision to create fashion that wastes nothing and welcomes all." is overlaid on the image.

A motor yacht sails on the ocean with a rocky, green coastline in the background under a cloudy sky. The yacht has a white upper deck and a dark blue hull. Two people are visible on the deck of the yacht. The text "Responsabilité et créativité en dialogue avec l’océan. Découvrez le projet Prada Re-Nylon for SEA BEYOND." is overlaid on the image.

A motor yacht sails across a vast expanse of blue ocean, with rugged, green-covered cliffs rising in the background under a cloudy sky. The yacht is white with a dark blue stripe along its hull, and two people are visible on its deck. The text overlay introduces the Prada Re-Nylon for SEA BEYOND project, emphasizing responsible action and creativity in dialogue with the ocean.

A sleek white motor yacht with a dark blue stripe cruises across a choppy, deep blue ocean. In the background, rugged, green-covered mountains rise steeply from the sea, with rocky outcrops and cliffs. The sky above is overcast and pale. The text overlay reads: "Responsibility and creativity in dialogue with the ocean. Discover the Prada Re-Nylon for SEA BEYOND project."