Seasonal adsUpdated 10 min read
25 Black Friday and Cyber Monday ad examples from DTC brands (2026)
Black Friday is November 27, 2026 and Cyber Monday is November 30. Below: where to see Black Friday and Cyber Monday ad examples from DTC brands, 25 real ads from the library grouped by offer type, the free Meta Ad Library method, and a prompt that makes your AI agent pull more for your niche.
Free, no card: the first 50 ads of every list, saves and 50 MCP/API calls for the life of the account for your AI agent.
Where to see Black Friday and Cyber Monday ad examples
You can see Black Friday and Cyber Monday ad examples from DTC brands in three places. The Meta Ad Library is free and shows every ad while it runs: search "Black Friday", "BFCM", "Cyber Monday" or "early access". Curated ad libraries keep ads after they stop and sort them (compared here). AdSwipeFile files its seasonal ads by niche, visual format and hook on its Black Friday and Cyber Monday pages, and your AI agent can search them.
Below are 25 real ads from the AdSwipeFile library, each linked, grouped by offer. Where the library tracked an ad on Meta, its run is quoted in days. A long run is a reason to study an ad, not proof of how it performed: the library holds no spend, sales or ROAS, and each note says how an ad is built, never how it did. Quotes are cut short; open the link for the full creative.
Sitewide percent-off ads
The simplest Black Friday ad puts the discount in the first words.
- MoxieLash, "BLACK FRIDAY UP TO 70% OFF". A close-up of false eyelashes going on with tweezers, the sale in pink and black type over the photo. Text overlay, offer-only hook. 346 days recorded. See the ad
- MoxieLash, "BLACK FRIDAY SALE". The same close-up with a stacked offer: up to 70% off plus an extra 15% off sitewide with a code. 345 days recorded. See the ad
- Groundingwell, "BLACK FRIDAY 52% OFF EVERYTHING". Hands holding a grounding pad's cord on green fabric, with a benefit line at the bottom. A flat percentage paired with a product benefit. 323 days recorded, not running when last seen. See the ad
- BYLT Basics, "BLACK FRIDAY". A man in a grey jacket with "30% OFF" sprayed on in graffiti letters, "sitewide and storewide" beneath. Studio shot plus text overlay. 24 days recorded. See the ad
More like these: text overlay and studio shot.
Bundle and buy-one-get-one ads
Instead of cutting the price of one product, the brand changes what a purchase contains.
- Harry's, "THE EARLY BLACK FRIDAY BUNDLE". A black layout listing a razor, eight blades and a free body wash and face wash, with a "Redeem bundle offer" button drawn in. The contents of the box are the creative. See the ad
- Mira Fertility, "This Black Friday Bundle sale is one you will remember". A device in a hand beside its box, with a green circle calling out "$120 OFF". An aspirational hook; a dollar amount, not a percentage. See the ad
- Ovira, "BUY 1 GET 1 FREE". Bottles of four different supplements on a pink gradient under one two-for-one line. 198 days recorded. See the ad
- Atolea Jewelry, "This Black Friday? You don't take your jewelry off, and you don't overpay." A hand with gold rings, "4 for the price of 2 and up to 70% OFF" on screen. The hook sets a product claim beside a price claim. 86 days recorded. See the ad
- Solawave, a Cyber Monday ad: "BUY 1 GET 1 FREE". A red background, several light therapy devices around bold white type. Product image, offer only. See the ad
Gift-with-purchase ads
A free gift lets a brand keep the headline price.
- Jot, "Black Friday Bonus Offer". Coffee bottles and tumblers with three badges: a free gift, a percentage off with free shipping, and a smaller bonus off. A hand-drawn arrow reads "Choose Your Gift!". The crossed-out price sits beside the sale price. 5 days recorded. See the ad
- Carpe, a Cyber Monday ad: "CYBER MONDAY SALE UP TO 67% OFF +4 FREE GIFTS". Antiperspirants in a row on a burgundy-to-pink gradient, a round badge calling it the biggest deal of the year. A discount and a gift in one line. See the ad
- AG1 by Athletic Greens, "Get Your Freebies While They Last!". A supplement bottle beside a few omega-3 capsules, "Cyber Monday Freebies" at the bottom. The gift is on show and the hook is urgency. See the AG1 ad or every AG1 ad.
Early access ads
Early access moves the sale ahead of the date everyone else is advertising.
- Beam, "Beam's biggest sale ever. Early access starts now!!" A powder beside a raspberry drink, a crossed-out price, a sale price and a code in a black banner. Urgency hook. 8 days recorded. See the ad
- Huda Beauty, "Sign up to get early access to Cyber Craze". Makeup on pale pink, "SAVE UP TO 80%" and a "GET EARLY ACCESS" button. The ask is a sign-up, not a purchase. 11 days recorded. See the ad
- Ovira, "RUNNING LOW! THE EARLY BLACK FRIDAY SALE IS ON!!" Two bottles above a hand-lettered yellow sign, like a shop-floor notice. 199 days recorded. See the ad
- Sand Cloud, "Why wait for Black Friday to get your gifts?" A woman in a straw hat on a beach, with up to 40% off bundles now. Filed under Christmas: it uses Black Friday as the date to beat. See the ad
Last-chance and extended-sale ads
Once the weekend starts, the deadline does the work.
- Ideal Image, "Black Friday Medical-Grade Facials extended!" A woman in a red velvet dress holding champagne, a "BLACK FRIDAY EXTENDED" badge and "Reset your skin and save". Urgency on a lifestyle image. 334 days recorded, running when last seen. See the ad
- Groundingwell, "BLACK FRIDAY ALERT". Text only on an orange-to-pink gradient with siren emojis: the last 48 hours, up to 70% off, a cartoon avatar giving a thumbs-up. 316 days recorded. See the ad
- Koprez, "Last Chance: Buy One, Get One Free". A person pulling on a compression sleeve under a blue banner with balloons and a gift box; the offer ends at midnight. Pain point plus deadline. 142 days recorded. See the ad
Creator-led and storytelling sale ads
Some Black Friday ads look like a post from a person, with the sale tucked in.
- MoxieLash, "ATTENTION - THESE WILL SELL OUT". A creator holds a lash kit and speaks to camera, with a price and a Black Friday line in the text. UGC selfie, urgency hook. 346 days recorded. See the ad. More: UGC ad examples.
- Nodiee, a parent in a nursery holding a sleep-assist light, the text a bedtime-routine story with a Black Friday discount of 25% to 50%. Relatability hook, creator talent. 335 days recorded. See the ad
- Qure Skincare, "POV: You've waited all year for Qure's Black Friday Sale". Seven people crowd around a laptop in an office. A POV format and a fomo hook. 32 days recorded. See the ad
Format pages: UGC selfie and POV.
Ads that name the season without a discount
Not every advertiser around Black Friday has a sale. These three sell to the people running one.
- Intuit Mailchimp, "Gear up for Black Friday & Cyber Monday". A laptop with a dashboard on yellow and dark green, a free trial as the offer. See the ad
- Shopify, "'TIS THE SEASON TO START SELLING". A playful pattern with "Launch before Black Friday" and a start-for-free line. The season is the reason to act now. 46 days recorded. See the ad
- Rogue Fitness, "MATTE BLACK NOVEMBER". Large outlined type over gym equipment on black, no price. A name for a month of products. See the ad
How to find Black Friday ads in the Meta Ad Library (free)
The manual method costs nothing and takes about an hour per niche. Meta shows every ad while it runs. Once an ad stops, only social issue, election and political ads (kept 7 years) and ads delivered in the EU (kept a year after their last impression) stay in the library. So search while the sale runs, and save what you want.
- Open the Meta Ad Library and set the country you sell in. Leave the category on all ads.
- Filter to active ads, and to Facebook and Instagram if that is all you care about.
- Search by keyword, each as its own search: Black Friday, BFCM, Cyber Monday, early access, last chance, bundle, free gift. A keyword search also returns other advertisers' ads that use the word.
- Search by advertiser for brands you track: pick the Page from the suggestions and scan the start dates.
- Open the ads that run longest. An ad its brand still pays for weeks later is one to study.
- Log each ad in a sheet: brand, link, offer type, hook, format, button, landing page, date seen.
- Save the creative the day you see it. How to save ads from the Facebook Ad Library.
- Check back the Monday before, on Friday, over the weekend and on Cyber Monday. How to follow brands in the Meta Ad Library.
The limits: one keyword at a time, no niche or format filter, and one brand's sale ads scatter across many results.
What the examples have in common
These patterns describe the 25 ads; they do not say what wins.
- The offer is the headline. Ten of the 25 are tagged offer only: the discount, code or gift is the first thing on the creative. Eight more are tagged urgency (a deadline, a stock warning, "last 48 hours").
- Text over a product or a photo. Most are a product image or a still frame with the offer in type. Two carry a creator as talent (MoxieLash and Nodiee).
- Stacked, or simplified. Jot, MoxieLash and Carpe put two or three incentives in one frame (a percentage, a code, a gift). Ovira and Solawave stay at one line.
- The season is named literally. "Black Friday" or "Cyber Monday" is in the visible text of almost every ad, even the early-access ones: to claim the date (Beam, Ovira) or to beat it (Sand Cloud).
- Some stay live for a long time. MoxieLash, Groundingwell and Ideal Image each have Black Friday creatives recorded for 300 days or more. A brand keeping a seasonal creative live is not a result.
Stop screenshotting ads that disappear
63,244+ winning ads, filed by brand, niche and format, and kept after Meta takes them down. Search them, or ask Claude or ChatGPT to pull them for you.
Black Friday ads on AdSwipeFile
AdSwipeFile is a library of real Meta (Facebook and Instagram) ads, with 63,244+ ads filed by brand, niche and format.
- By season. Black Friday and Cyber Monday ads have their own pages, filed by niche, visual format and hook.
- By niche, format and brand. Niches: Beauty, Fashion, Fitness and wellness, Food and drink, Pets, Home and garden, Apps and software, Jewelry and watches. Formats: UGC selfie, Review, Before and after, Product image, Unboxing, Listicle, Text overlay, Us vs them. Brands: AG1, Glossier, Liquid Death, Warby Parker.
- Longest running first. Sort a list by the longest run on Meta. A signal to study, not proof of results.
- A "how it's built" note on every tagged ad: its hook, format, offer and talent.
- Free to start. Signed out, every list shows its newest 20. A free account sees the first 50 ads of every list with their copy, saves and 50 MCP/API calls for the life of the account from your AI agent.
It covers Facebook and Instagram only, has no Chrome extension, holds no performance or spend data, and is far smaller than the biggest paid tools. See how the ad libraries compare.
A prompt to pull Black Friday ads in your niche with your AI agent
Connect AdSwipeFile to Claude, ChatGPT or Cursor and your AI agent searches the library, reads each ad and writes from it, with links back. Paste this and change the niche:
Prompt: "Using AdSwipeFile, find Black Friday and Cyber Monday ads in the pet niche. Group them by offer type: sitewide percent off, bundle or buy one get one, gift with purchase, early access, last chance, no discount. For each give the brand, the hook line, the visual format, how the ad is built, the days it ran if the library has it, and a link. Then list the three patterns that repeat and draft five headlines for my store that follow them."
The agent reads what is in the library; it sees no spend, sales or ROAS.
Try AdSwipeFile with your assistant
Copy the setup prompt and paste it into Claude, ChatGPT or Cursor. It connects the library and asks for recent ads from your niche. Free: 50 MCP/API calls for the life of the account and the first 50 ads of every list, no card.
FAQ
How can I see Black Friday and Cyber Monday ad examples from top DTC brands?
Search the Meta Ad Library for Black Friday, BFCM, Cyber Monday and early access while the ads run, or browse them filed by niche, format and hook in AdSwipeFile's Black Friday and Cyber Monday pages. This guide links 25 real ones.
Where can I see Black Friday ad examples for free?
The Meta Ad Library is free and shows ads while they run. AdSwipeFile is free to browse: signed out, every list shows its newest 20, and a free account sees the first 50 of every list.
Does the Meta Ad Library show last year's Black Friday ads?
Mostly not. Meta shows every ad while it runs. Once an ad stops, only social issue, election and political ads (kept 7 years) and ads delivered in the EU (kept a year after their last impression) stay in the library. Save the ads you want while they run.
When is Black Friday 2026?
Black Friday is November 27, 2026 and Cyber Monday is November 30, 2026.
Does a long-running Black Friday ad mean it worked?
No. A brand rarely keeps paying for an ad that loses, so a long run is a reason to study it, but the library holds no spend or sales data and nobody outside the ad account sees results.
Can my AI agent pull Black Friday ads for my niche?
Yes. Connect AdSwipeFile to Claude, ChatGPT or Cursor and ask for Black Friday ads in your niche, grouped by offer type, with hooks and links. The prompt above is a starting point.
Sources
Checked on 6 November 2026 on each tool's own site. Prices are in US dollars as listed, and change: check the source before you buy. AdSwipeFile's facts come from its pricing page.