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BBVA ads: 43 winning Facebook and Instagram ads

Every BBVA ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 237 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
312
Median run
6 days
Against Finance / Fintech’s 15-day median
0.4×
In the library: 26 statics, 3 carousels, 14 videos
43 ads

Longest run

Longest run: 237 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

BBVA ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

43 ads

A clean, light-grey graphic advertisement for a bank service. It features a blue 3D umbrella icon and bold blue text. The text highlights a discount on insurance and uses a colloquial phrase about protection, followed by a call to action to switch payroll services.
Live237 days
BBVA
A clean, light-grey graphic featuring a blue clock icon and text in Spanish. The headline highlights how quickly people are switching their payroll to the bank. Below, a conversational line expresses surprise at the speed, followed by a call to action.
Live237 days
BBVA
A dark blue static graphic features a headline about protecting oneself with three free insurance plans. Below, a secondary line questions why the viewer has not yet transferred their payroll to the bank. A small 3D icon of a blue umbrella with a phone symbol sits in the lower right corner, and a call to action is at the bottom.
Live237 days
BBVA
A dark blue static graphic features a credit card illustration in the bottom right corner. The text highlights the benefit of a lifetime fee-free credit card, contrasted with the viewer's inaction in switching their payroll. A yellow badge at the top right indicates the payroll portability service.
Live231 days
BBVA
A dark blue graphic features a stylized illustration of a smartphone and a credit card with a yellow checkmark icon. The text addresses the viewer directly, suggesting they could be switching their payroll to the bank from their phone but are hesitating. The overall design is clean and uses brand colors to highlight the ease of the digital process.
Live230 days
BBVA
A light blue graphic features a bank's branding and a cartoon character with a surprised expression. The text highlights the ability to defer purchases with a debit card and encourages the viewer to switch their payroll deposit to the bank. A yellow badge in the top right corner indicates the service being offered.
Live222 days
BBVA
A video ad for a bank's payroll portability service. It shows a woman sitting at a table with her cat, looking at her phone, followed by a man walking outdoors and using his phone. Text overlays appear throughout, highlighting the ease of switching payroll services online.
Live214 days
BBVA
A dark blue static image features a playful, tongue-out emoji on the right side. The text is written in white and yellow, addressing the viewer about switching their payroll account. The overall design is minimalist and uses brand colors.
Live214 days
BBVA
The video features two separate scenes of individuals using their smartphones in public settings. The first scene shows a man smiling while looking at his phone, and the second shows a woman in an office environment doing the same. Text overlays appear on the screen throughout the video, highlighting the benefits of transferring payroll to the bank.
Live214 days
BBVA
This video features a series of short, lighthearted scenes showing people in office and social settings. The creative uses a split-screen layout with a light blue background frame, featuring text overlays that highlight the benefits of switching payroll services. The hook is a playful statement about the payroll service being ready for gossip.
Live109 days
BBVA
A young woman and a man sit outdoors, looking at a smartphone screen together with smiles. The woman points at the screen. Large white text is overlaid on the left side of the image, with some words highlighted in blue boxes. A small white banner at the top right labels the service, and a button-like banner at the bottom right invites the user to switch online.
Live103 days
BBVA
A lifestyle image shows two smiling women sitting in the back of a car at night, looking at a tablet together. A large light blue box overlays the image, containing a humorous quote about leaving a place. Below this, text explains the offer for transferring a payroll account, with a call-to-action button at the bottom right.
Live82 days
BBVA
A woman walks outdoors carrying shopping bags while looking at her phone. The video transitions to a studio shot of a blue credit card floating against a plain background. Text appears on screen to highlight the offer and call to action.
Live21 days
BBVA
A static image shows a woman looking out of an airplane window, with a credit card floating in the foreground. A green icon of a plane sits in the top left corner of the image frame. Text on the left highlights the offer for a first trip, while the bottom right corner displays the name of the credit card.
Live21 days
BBVA
A woman looks out an airplane window, suggesting travel. A credit card is displayed prominently in the foreground. Text overlays highlight the offer of interest-free monthly payments for travel expenses.
Live21 days
BBVA
A woman walks down a street carrying several shopping bags while looking at her phone. The scene transitions to a studio shot of a blue credit card against a plain background. Text appears on screen throughout the video to highlight shopping benefits and call to action.
Live21 days
BBVA
A bright, lifestyle-oriented image shows two young women smiling as they pay for a purchase at a store counter. One woman hands a blue credit card to the cashier, who is also smiling. A white rounded box in the foreground contains text, and a smaller image of the credit card is placed to its left.
Live21 days
BBVA
The ad features a lifestyle image of a customer paying at a store counter with a credit card, while a store employee hands them a package. Below this, a smaller inset shows the credit card design. A white text box with a rounded corner overlays the image, posing a question about credit cards and providing a positive response. The overall composition is clean and professional, highlighting the ease of obtaining a credit card.
Live10 days
BBVA
A mother and her two children attend a brand event for a children's bank card. The video shows them participating in interactive games, learning about the card's features, and receiving their own cards. The mother narrates the experience, highlighting how the product helps children learn financial responsibility in a fun way.
Live10 days
BBVA
The ad features a woman at a store counter handing a credit card to a cashier. Below this, a text box highlights the benefit of no annual fee, alongside an image of the credit card. A call to action button encourages the viewer to apply online.
Live9 days
BBVA

Headline, on 26 of its 43 ads

Counted over its 43 filed ads

How BBVA makes its ads

What its ads are built from, by type, counted over the ads we have read.

What BBVA's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How BBVA advertises on Facebook and Instagram

The library holds 43 ads from BBVA in Finance / Fintech, and 312 running on its Meta pages now. Its most common visual formats are Headline (26 ads), Lifestyle Image (22) and Text Overlay (10). Its ads most often open on Relatability (18 ads), Direct address (6) and Question (4) hooks. Its ads stay up a median 6 days, 0.4× the Finance / Fintech median of 15 days.

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Claude or ChatGPT searches its 43 ads here, reads them and answers with real creatives, each with how long it ran.

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