Refreshed Nov 12, 2026

The hooks, angles and offers behind Saving Sidekick’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Saving Sidekick’s Meta page
424
Median runHow long its ads stay up
5 days
Against Finance / FintechNiche median 17 days
0.3×

The messages Saving Sidekick keeps paying for

Same idea, new creatives

  • “THE AVERAGE FUNERAL IN AUSTRALIA COSTS APPROXIMATELY $11,000.*”

    3 ads
    Saving Sidekick ad: “THE AVERAGE FUNERAL IN AUSTRALIA COSTS APPROXIMATELY $11,000.*”

    Running since Sep 2026.

  • “Many Australians on AP or SUPER have no idea this exists”

    3 ads
    Saving Sidekick ad: “Many Australians on AP or SUPER have no idea this exists”Saving Sidekick ad: “Many Australians on AP or SUPER have no idea this exists”Saving Sidekick ad: “Many Australians on AP or SUPER have no idea this exists”

    Running since Oct 2026.

  • “DID YOU KNOW?”

    2 ads
    Saving Sidekick ad: “DID YOU KNOW?”Saving Sidekick ad: “DID YOU KNOW?”

    Running since Oct 2026.

How Saving Sidekick builds them

49 ads

What Saving Sidekick's ads are made of, row by row.

Free with an account.

Longest running

All 49

The Saving Sidekick ads that ran longest.

Free with an account.

A static image features a wooden background with a large headline addressing Australian residents aged 40 to 79. Below the text, a simple illustration shows an elderly couple. Four yellow buttons labeled with age ranges are displayed, followed by a call-to-action button to check options.
Active · 177 days
This video features a scenic, slow-motion drone shot of a waterfall in a lush, green forest. The entire video consists of this single, continuous background shot with white text boxes overlaid, presenting information about life insurance for diabetics in Australia. The text is presented in a list format, guiding the viewer through the benefits and a call to action to check their options by tapping their age range.
Active · 171 daysVideo
This video features a simple, interactive interface on a white background that prompts the user to select their age range. Four buttons representing different age groups are displayed, and each one lights up in green sequentially to simulate an interactive selection process. The text at the top asks the user to tap their age, while the text at the bottom invites them to calculate the cost of life insurance.
Active · 171 days
This video features a slow-motion shot of a dog running through a forest, with text boxes overlaid on the center of the screen. The text addresses diabetics in Australia, highlighting the potential to leave a large sum to their family or receive a payout if diagnosed with a terminal illness. The ad concludes with a call to action to tap an age range to check options.
Active · 171 daysVideo
A woman speaks directly to the camera about the challenges of managing diabetes, including medications and appointments. She then shares her fear of leaving her children financially exposed and her assumption that life insurance is too expensive. The video transitions to show various people in everyday settings, followed by a final call to action to check eligibility for coverage.
Active · 152 daysVideo
This video features a series of quick clips showing different people in various settings, including a home, a car, and an office, with text overlays throughout. The video opens with a close-up of an insulin syringe, followed by shots of a pharmacy, a family looking at a laptop, a woman in a car, and a man working at a desk. The text overlays address the viewer directly, questioning their assumptions about life insurance for diabetics and highlighting the possibility of qualifying for coverage.
Active · 110 days
This video features a woman speaking directly to the camera, interspersed with stock footage of people in various settings like a doctor's office, a family on a bike ride, and a scenic landscape. The creative uses text overlays to highlight key benefits of a life insurance policy, such as coverage amounts, eligibility for diabetics, and the absence of medical exams. The video concludes with a call to action to click a link to check eligibility.
Active · 110 daysVideo
This video features a woman speaking directly to the camera, interspersed with lifestyle clips of families and a scenic ocean view. The creator addresses smokers, suggesting they may be incorrectly assuming they are priced out of life insurance. Text overlays appear throughout the video, highlighting the potential coverage amount and the ease of checking options.
Active · 96 daysVideo
This video features a series of quick, diverse clips showing people in everyday settings, such as at home or in a car, overlaid with text that addresses the viewer directly. The creative aims to inform viewers with diabetes about the possibility of qualifying for life insurance. It uses a direct, informative tone to guide the viewer through the benefits and ease of the process.
Active · 91 daysVideo
This video features a series of short, unrelated clips of people in everyday settings, such as walking, sitting, or interacting with family. Large, bold white text with a green background highlight appears over the footage, presenting information about funeral insurance costs and benefits. The video aims to inform viewers about funeral insurance options and encourages them to check their eligibility.
Active · 57 days
This video features a series of short, varied clips showing people in everyday settings, such as walking outdoors, sitting in a chair, or resting on a bed. Text overlays appear in the center of the screen, highlighting the high cost of funerals and the benefits of funeral insurance. The video aims to educate the viewer on a financial solution for end-of-life expenses.
Active · 57 daysVideo
This video uses a series of stock footage clips showing people in various life settings, overlaid with large, bold text that highlights the high cost of funerals and the solution of funeral insurance. The ad addresses the financial burden placed on loved ones and explains the eligibility criteria for a specific insurance policy. It concludes with a call to action to check options.
Active · 57 days
A woman in medical scrubs speaks directly to the camera in a bright, clinical setting. She presents information about life insurance coverage for Australians born between 1946 and 1986. Large, bold captions appear on screen throughout the video to highlight key points, and she gestures to the bottom of the screen at the end to prompt a call to action.
Active · 38 days
A woman stands in a bathroom, holding her phone to record herself in a mirror. She speaks directly to the camera about a life insurance policy for pensioners. Yellow text boxes appear on screen throughout the video, highlighting her points.
Active · 38 days
The creative features a static aerial view of the Sydney Harbour Bridge and city skyline as the background. A large, semi-transparent green text box is centered over the footage, containing several paragraphs of white text that explain the benefits of a funeral insurance policy. A small animated cursor icon appears at the bottom of the screen toward the end, pointing to a call-to-action button.
Active · 38 days
A video ad features a series of lifestyle clips, including a person walking on a beach and a vehicle parked near water, overlaid with a large, semi-transparent magenta text box. The text box contains a multi-line message explaining that many Australians on AP or Superannuation may not know about a specific life insurance cover that can pay out up to $15,000 for funeral expenses. The ad concludes with a call to action to tap below to check eligibility, accompanied by a cursor graphic.
Active · 38 days
This video features a static aerial shot of Sydney Harbour with a large, semi-transparent green text box overlaid in the center. The text box contains several lines of information about funeral insurance, including eligibility criteria and potential coverage amounts. A cursor icon appears at the end of the video to click the final call-to-action button.
Active · 37 daysVideo
A woman in nurse scrubs speaks directly to the camera, explaining a financial opportunity for Australian seniors. The video uses a selfie-style format with bold, purple-highlighted text overlays that appear in sync with her speech. The background is a clinical setting, and the tone is informative and direct.
Active · 36 daysVideo
The video features a series of lifestyle clips, starting with a person standing in the doorway of a camper van, followed by a shot of two people running along a beach. Throughout the video, a large, semi-transparent magenta text box overlays the footage, containing information about life insurance coverage for Australians. The text highlights the potential for funeral expense coverage and encourages viewers to check their eligibility.
Active · 24 daysVideo
A woman speaks directly to the camera in a professional setting, explaining final expense coverage. Below her, a static image of the Sydney Harbour Bridge is overlaid with text boxes for age ranges, prompting the viewer to tap their age to see if they qualify for coverage. The ad uses a clear, informative tone to explain the benefit of the insurance.
Active · 17 days

How Saving Sidekick makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Saving Sidekick's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Saving Sidekick advertises on Facebook and Instagram

The library holds 49 ads from Saving Sidekick in Finance / Fintech, and 424 running on its Meta pages now. Its most common visual formats are Text Overlay (36 ads), Cinematic B-Roll (20) and UGC Selfie (17). Its ads most often open on Demographic callout (17 ads), Question (14) and Statistic (8) hooks. Its ads stay up a median 5 days, 0.3× the Finance / Fintech median of 17 days.