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Venmo ads: 32 winning Facebook and Instagram ads

Every Venmo ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 101 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
246
Median run
13 days
Against Finance / Fintech’s 17-day median
0.8×
In the library: 12 statics, 20 videos
32 ads

Longest run

Longest run: 101 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Venmo ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

32 ads

This video features a series of quick, lifestyle-oriented clips showing friends dining out and shopping, interspersed with app interface elements. The creative uses a clean, modern aesthetic with a light blue gradient background and text overlays that highlight the ease of using the Venmo debit card and app for splitting costs and earning cash back. The hook is a question about the best days, which is then answered by the brand.
Live101 days
Venmo
This video features a series of lifestyle clips showing friends dining out and shopping, interspersed with app interface mockups. The creative highlights the ease of splitting bills and earning cash back using a debit card. The ad uses a bright, clean aesthetic with text overlays that emphasize the benefits of the product.
Live101 days
Venmo
This video features a series of quick, lifestyle-oriented clips showing friends dining out and shopping, interspersed with digital overlays of the Venmo app interface. The creative highlights the ease of splitting bills and using the Venmo debit card for everyday purchases. The hook is a question about the best days, which is then answered by the brand.
Live100 days
Venmo
A bright blue background features a woman looking at her phone in a cozy indoor setting. Overlaid on the image are three colorful, rounded rectangular badges showing cash back amounts. The brand name and a clear value proposition are printed in white text at the top, with legal disclosures at the bottom.
Live95 days
Venmo
A bright blue background features the brand name at the top, followed by a headline about earning cash back. Below this, a woman in a green hoodie looks at her phone, with three purple and pink rectangular badges floating to the right, each showing a different cash back amount. Small legal text is centered at the bottom of the image.
Live83 days
Venmo
A group of friends sits on the ground at night, wearing oversized foam fingers and hats. One person tries to use their phone while wearing the foam finger, struggling to tap the screen, until another friend tells them to take it off to use the app. The video then shows a phone screen confirming a payment, followed by the group cheering together.
Live76 days
Venmo
A group of friends sits on the ground at night, wearing hats with many safety pins attached. One friend tells another to take off the pins so they can use their phone to pay for a ride. The screen then shows a phone interface where the user selects a payment option to complete the transaction.
Live76 days
Venmo
A vertical image features a bold purple headline at the top against a solid background. Below, a young person wearing a blue cap and sunglasses is seen from the inside of a car trunk, looking towards the side with a playful expression. A yellow emoji hand points downwards towards the brand logo at the bottom of the frame.
Live59 days
Venmo
A young man returns home after a long day and decides to order dinner using his phone. He sits on his couch, opens a food delivery app, and selects Venmo as his payment method. The video shows him relaxing and eating his meal while highlighting the ease of using the app for checkout.
Live53 days
Venmo
A young man arrives home after a long day, looking tired and carrying a basketball and shoes. He sits on his couch and uses his phone to order food, showing the checkout screen with Venmo as the payment method. The video ends with him eating the delivered food on his couch. Text overlays appear throughout the video to highlight the ease of using Venmo for checkout and the cash back rewards.
Live53 days
Venmo
A young man in a towel stands in his apartment, getting ready for a date while talking to the camera. He demonstrates using a payment app at checkout to buy clothes, explaining how he uses his balance from friends' payments. The video features text overlays throughout, including a hook about getting ready for a date.
Live49 days
Venmo
A young man returns home after a long day, exhausted and hungry. He sits on his couch and uses his phone to order food, demonstrating how easy it is to pay with his Venmo balance. The video highlights the convenience of the checkout process and mentions the potential for cash back rewards.
Live46 days
Venmo
A split-layout ad featuring a group of three friends taking a photo with a vintage camera in the top half. The bottom half is a solid blue background with white text announcing a partnership between two brands. A small white card overlay in the top right corner displays the payment method.
Live46 days
Venmo
A split-frame image shows three friends eating takeout in a dimly lit room at the top, while a bright blue background with text occupies the bottom half. The top section features a white card with the Venmo logo and the text 'Payment method'. The bottom section displays a headline about midnight cravings, followed by details about earning cash back when using the service at checkout.
Live46 days
Venmo
A young man arrives home after a long day, exhausted and hungry. He sits on his couch and uses his phone to order food, highlighting the ease of using his Venmo balance to pay. The video concludes with him enjoying his meal while mentioning the cash-back rewards.
Live46 days
Venmo
A video showing a person paying for a pizza slice with their phone, followed by a series of clean, minimalist graphic slides. The slides feature bold text highlighting credit card security features and rewards, with the product shown as a blue card. The video ends with a final shot of people eating pizza together.
Live13 days
Venmo
A bright blue gradient background features large, bold white text stacked in the center. Several small, rounded rectangular callouts with dollar amounts are scattered around the main text. Fine print at the bottom provides legal disclosures about the credit card issuer.
Live13 days
Venmo
This video features a series of product shots of a debit card, interspersed with lifestyle clips of people shopping and interacting in a store. The video opens with a close-up of the card against a blue gradient background, accompanied by text. It then transitions between shots of the card and scenes of people browsing items, highlighting the card's features with bold text overlays.
Live13 days
Venmo
This video features a series of quick, dynamic cuts showing people using a credit card to pay for pizza and dining out. The footage is interspersed with bold, clean text overlays on solid-colored backgrounds that highlight the card's security features and rewards. The ad opens with a person tapping their phone to pay at a restaurant, immediately establishing the product's convenience.
Live13 days
Venmo
A bright blue header contains white text promoting credit card rewards. Below, a photograph shows two smiling young women sitting together at a table, one holding a smartphone to take a selfie. The overall composition is clean and professional, focusing on social connection and financial benefits.
Live13 days
Venmo

Headline, on 12 of its 32 ads

Counted over its 32 filed ads

How Venmo makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Venmo's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Venmo advertises on Facebook and Instagram

The library holds 32 ads from Venmo in Finance / Fintech, and 246 running on its Meta pages now. Its most common visual formats are Headline (12 ads), Lifestyle Image (11) and Text Overlay (10). Its ads most often open on Relatability (9 ads), Direct address (8) and Aspirational (5) hooks. Its ads stay up a median 13 days, 0.8× the Finance / Fintech median of 17 days.

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Claude or ChatGPT searches its 32 ads here, reads them and answers with real creatives, each with how long it ran.

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