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IbottaFinance / Fintech

Ibotta ads: 43 winning Facebook and Instagram ads

Every Ibotta ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 377 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
246
Median run
5 days
Against Finance / Fintech’s 17-day median
0.3×
In the library: 32 statics, 11 videos
43 ads
Ask Claude about Ibotta (opens Claude in a new tab)Meta Ad Library page of Ibotta (opens in a new tab)

Longest run

Longest run: 377 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ibotta ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

43 ads

A couple shops for groceries in a store, using the Ibotta app on their phone to scan items and receive cash back. The video shows them selecting products, scanning them, and then loading their bags into a car trunk. The ad features text overlays explaining the process of adding offers, shopping, and getting cash back.
Live377 days
Ibotta
A young man walks through a grocery store, filming himself with a phone. He points at products on the shelves and speaks to the camera about earning cash back on purchases. Text overlays appear on screen throughout the video to highlight the benefits of the app.
Live238 days
Ibotta
A young man walks through a grocery store, pointing at shelves of snacks and drinks while explaining how to earn cash back on everyday purchases. He demonstrates the process by scanning a receipt at a checkout counter and loading groceries into his car. The video features text overlays that highlight the app's benefits and how it works.
Live222 days
Ibotta
A man walks around a college campus asking students for their tips on saving money while traveling. He interviews several different students who share their personal strategies, such as backpacking and using public transportation. The video concludes with the man introducing an app that offers cash back on travel expenses, and he encourages the viewer to scan a QR code to download it.
Live158 days
Ibotta
Two men sit in a studio setting with microphones, having a casual conversation about earning cash back. One man holds his phone showing the Ibotta app interface, while the other listens and reacts. The video features text overlays that highlight key points of the conversation and the app's functionality.
Live146 days
Ibotta
A couple shops for groceries in a store, using the Ibotta app on their phone to scan items and earn cash back. The video shows them selecting products, scanning barcodes, and seeing their earnings total on the app screen. It concludes with them loading their groceries into a car trunk, highlighting the ease of saving money on everyday purchases.
Live128 days
Ibotta
A bright pink graphic features a large five-dollar bill and several gold coin illustrations. The text prominently advertises a welcome bonus for new users of the app. The overall design is clean and promotional, using high-contrast colors to draw attention to the financial incentive.
Live90 days
Ibotta
A woman holds her phone to the camera, showcasing a new feature within an app that allows users to earn money by playing games. She demonstrates the interface, showing various game options and rewards, and then shows herself using the app in different settings, such as at a grocery store and while relaxing on a couch. The video uses a direct-to-camera style with text overlays to highlight the new earning opportunity.
Live53 days
Ibotta
A bright pink graphic features a bold headline about savings for the school year. Below, a white-bordered box displays three household product categories with specific cash-back amounts attached to each. The overall design uses a playful, school-themed aesthetic with star icons and an A+ grade symbol.
Live45 days
Ibotta
A woman walks confidently down a grocery store aisle while looking at her phone. The video shows her using a mobile app to view cash back earnings and available offers. The text overlay explains that she is able to avoid paying full price for her groceries by using the app.
Live42 days
Ibotta
A bright pink graphic features a white line chart trending upward, symbolizing rising costs. A hand holds a gas pump nozzle over the chart. Bold white text at the top announces the news about gas prices.
Live42 days
Ibotta
A vertical graphic with a bright pink background features a hand holding a gas pump nozzle against a white line graph trending upward. Bold white text at the top announces rising gas prices, followed by a brand name and a promise of cash back to help with expenses.
Live38 days
Ibotta
A vibrant, top-down view of a Thanksgiving meal spread on a checkered tablecloth. The image features a pie, mashed potatoes with gravy, cranberry sauce, and green beans. Large, bold text in the center announces a holiday meal offer, followed by a clear call to action to download an app.
Live15 days
Ibotta
A bright yellow background features a central plate with rosemary sprigs, surrounded by bowls of Thanksgiving food like turkey, cranberry sauce, mashed potatoes, and green beans. Large, bold text at the top announces a holiday dinner offer, while a clear call to action below instructs the viewer to download an app to claim it.
Live14 days
Ibotta
A man in a car speaks to the camera about getting Thanksgiving dinner for free using the Ibotta app. He then demonstrates how to use the app in a grocery store, showing how to find offers, select items, and scan a receipt for cash back. The video ends with a shot of a shopping cart filled with Thanksgiving food items.
Live13 days
Ibotta
A person dressed in a white ghost costume with sunglasses stands in an office hallway holding a cardboard sign. The sign features handwritten text that plays on the word ghosting. The background shows a modern office space with large white letters spelling out the brand name.
Live13 days
Ibotta
A woman speaks directly to the camera from inside a car, explaining how to get cash back on Thanksgiving dinner essentials using an app. She gestures towards the screen, which displays various app interface screenshots showing locked and unlocked offers for food items. The video uses a mix of the creator's selfie-style footage and screen recordings of the app to guide the viewer through the process.
Live6 days
Ibotta
A promotional graphic for a holiday offer features a large, stylized headline about a free Thanksgiving dinner. Below this, a can of pumpkin puree is displayed on a plate atop a checkered napkin. The bottom of the image includes a branded bar showing the partnership between the two companies involved in the promotion.
Live5 days
Ibotta
A dark-themed infographic displays performance metrics for promotional campaigns. The headline claims promotions outperform media, supported by a statistic showing an 8x household penetration lift. A bar chart visualizes these performance gains, with specific callouts for 7x sales lift and 8x household penetration lift, citing measurement by Circana.
Live5 days
Ibotta
A vertical graphic features a large, stylized headline about a free Thanksgiving dinner. Below this, a can of Libby's pumpkin puree is centered on a plate atop a checkered napkin. A white rectangular banner at the bottom displays the Ibotta and Walmart logos linked together.
Live5 days
Ibotta

Headline, on 16 of its 43 ads

Counted over its 43 filed ads

Visual formats

Hooks it opens on

How Ibotta makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Ibotta's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Ibotta advertises on Facebook and Instagram

The library holds 43 ads from Ibotta in Finance / Fintech, and 246 running on its Meta pages now. Its most common visual formats are Headline (16 ads), Studio Shot (13) and Offer-First Banner (12). Its ads most often open on Bold claim (11 ads), Offer only (8) and Aspirational (4) hooks. Its ads stay up a median 5 days, 0.3× the Finance / Fintech median of 17 days.

Brands like Ibotta

Other Finance / Fintech brands filed in the library.

All Finance / Fintech ads

Ask Claude about Ibotta

Claude or ChatGPT searches its 43 ads here, reads them and answers with real creatives, each with how long it ran.

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