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StepFinance / Fintech

Step ads: 24 winning Facebook and Instagram ads

Every Step ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 48 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
29
Median run
20 days
Against Finance / Fintech’s 17-day median
1.2×
In the library: 11 statics, 13 videos
24 ads
Ask Claude about Step (opens Claude in a new tab)Meta Ad Library page of Step (opens in a new tab)

Longest run

Longest run: 48 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Step ads, longest running first

Filters and sort open with the 7-day trial

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Winning means kept running: brands rarely keep paying for ads that lose.

24 ads

A bright pink background with a subtle dot pattern features a smartphone displaying a banking app interface alongside a physical debit card. Large, bold white and black text at the top clearly states the brand's value proposition. The overall design is clean, modern, and focused on showcasing the app's features.
Live48 days
Step
A dark-themed promotional graphic for a financial app. It features a large, crossed-out price of $4.99/mo replaced by $0/mo in bold gold text. To the right, a smartphone displays the app's account dashboard, and a physical debit card is shown in the bottom left corner.
Live48 days
Step
A bright pink background with a subtle dot pattern features a smartphone displaying a banking app interface alongside a physical debit card. The text at the top clearly states the brand's value proposition of simplifying financial management. The overall design is clean, modern, and focused on showcasing the app's features.
Live48 days
Step
A bright pink background with a subtle dot pattern features a smartphone displaying a banking app interface alongside a physical debit card. Large, bold black and white text at the top highlights the primary benefit of the service. The overall design is clean and modern, focusing on the financial features presented on the screen.
Live48 days
Step
A vibrant pink background with a subtle dot pattern features a smartphone displaying a banking app interface alongside a physical debit card. Bold white text at the top highlights the primary benefit of the service. The overall composition is clean and designed to communicate financial features clearly.
Live47 days
Step
A dark-themed advertisement for a financial app features a large, bold price comparison showing a crossed-out monthly fee replaced by zero dollars. To the right, a smartphone displays the app's interface with account balances and transaction history, while a physical debit card is positioned in the foreground. A list of bulleted benefits highlights the features of the premium membership.
Live46 days
Step
A man stands in a bright room, holding a physical card in front of the camera. He then holds up a smartphone showing a financial app interface. The video concludes with a branded graphic featuring the app and card, along with download buttons.
Live37 days
Step
A young woman sits on a train, wearing headphones and looking at the camera. Text appears on screen, listing banking benefits one by one. The video uses a POV style to connect with the viewer's desire for a trustworthy banking experience.
Live36 days
Step
A dark-themed promotional graphic for a financial service. It features a large smartphone displaying an app dashboard with account balances and a physical debit card floating below it. The text highlights a price reduction from a crossed-out monthly fee to zero, alongside a list of premium benefits.
Live20 days
Step
A hand uses a pen with a diamond topper to point at handwritten text on a white board, explaining the benefits of a credit card for teenagers. The video transitions between different sections of the handwritten notes, highlighting features like building credit history for free and no credit risk. The final scene shows the physical card and a mobile app interface on a black background with a download button.
Live20 days
Step
A young man speaks directly to the camera, holding a handful of credit cards before focusing on one specific card. He explains how he helped his younger sister build credit before turning 18. The video includes a screen recording of a credit score app and ends with a branded screen showing the card and app download buttons.
Live20 days
Step
A young woman speaks directly to the camera from her bedroom, sharing her personal experience with financial stress. The video uses a mix of her talking-head footage and screen recordings of a banking app to illustrate the benefits of the service. Text overlays appear throughout the video to highlight key features and benefits, and the ad concludes with a clear call to action.
Live20 days
Step
A young man speaks directly to the camera while standing in a parking garage, holding car keys. He explains how he bought his first car at 18 by building his credit. The video transitions to shots of cars at a dealership and then back to the man speaking from inside a car, where he introduces a financial card as a tool for teenagers to build credit.
Live20 days
Step
Three men sit on a couch in a studio, each holding a different type of card. A comparison chart appears above them, with checkmarks and crosses appearing as they speak to highlight the benefits and drawbacks of each card type. The video ends with a screen showing the product card and the app interface, prompting the viewer to download the app.
Live20 days
Step
A young woman sits on her bed and talks to the camera about the stress of waiting for payday. She explains how she uses a specific financial app to borrow money when unexpected expenses arise. The video features screen recordings of the app's interface, showing how to access the early payment feature. The ad concludes with a call to action to download the app.
Live13 days
Step
A man sits at a table in a restaurant, eating a burger and fries. The video is a close-up of his face and the food. Text overlays appear on the screen, highlighting the benefits of a financial service.
Live13 days
Step
A bright pink background features a large, bold headline about accessing funds before payday. Below, a smartphone mockup displays an app interface showing a stack of cash and details about borrowing up to $500. The interface includes bullet points highlighting no interest, no fees, and automatic repayment.
Live13 days
Step
A bright pink background features a large smartphone in the center displaying an app interface. The screen shows a stack of cash and text detailing a borrowing feature. Bold black text at the top introduces the service as a way to access funds before a paycheck.
Live13 days
Step
A woman looks concerned while holding a smartphone in a kitchen setting. A large, stylized phone frame is overlaid in the foreground, displaying an app interface that shows a stack of cash and a borrowing offer. Glowing neon-style icons representing a car, a gas pump, and a shopping cart float around the woman's head.
Live10 days
Step
A woman stands in the rain holding an umbrella and speaks to the camera, using a small microphone. She compares needing an umbrella in the rain to needing a financial backup for unexpected expenses. The video then transitions to screen recordings of a mobile app, demonstrating how to apply for a cash advance feature. The ad concludes with a branded graphic showing the app interface and a physical card.
Live10 days
Step

UGC Selfie, on 10 of its 24 ads

Counted over its 24 filed ads

Visual formats

Hooks it opens on

How Step makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Step's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Step advertises on Facebook and Instagram

The library holds 24 ads from Step in Finance / Fintech, and 29 running on its Meta pages now. Its most common visual formats are UGC Selfie (10 ads), Headline (9) and App Mockup (8). Its ads most often open on Bold claim (8 ads), Relatability (6) and Question (3) hooks. Its ads stay up a median 20 days, 1.2× the Finance / Fintech median of 17 days.

Brands like Step

Other Finance / Fintech brands filed in the library.

All Finance / Fintech ads

Ask Claude about Step

Claude or ChatGPT searches its 24 ads here, reads them and answers with real creatives, each with how long it ran.

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