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The Points GuyFinance / Fintech

The Points Guy ads: 41 winning Facebook and Instagram ads

Every The Points Guy ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 152 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
179
Median run
10 days
Against Finance / Fintech’s 17-day median
0.6×
In the library: 34 statics, 1 carousel, 6 videos
41 ads
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Longest run

Longest run: 152 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

The Points Guy ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

41 ads

A static image features a family walking down a street, with a circular logo overlay in the center. Below the logo, text explains the value of rewards and includes a call to action button. The overall design is clean and uses a light blue background to highlight the message.
Live152 days
The Points Guy
A woman stands on a balcony overlooking a courtyard, smiling as she looks down. A circular white badge with the brand logo and name is centered over the image. Below the badge, text explains that current card benefits are at risk due to new legislation and asks the viewer to take action.
Live152 days
The Points Guy
A high-angle shot shows a couple relaxing by a turquoise swimming pool on a sunny day. Below the image, a circular badge features the brand logo and the text 'Protect Your Points'. The lower section of the ad contains a headline about rewards and a call to action button.
Live152 days
The Points Guy
A split-composition image shows two people in the background outdoors, one holding a phone to photograph an elephant in a natural landscape. The foreground is a solid green area featuring a circular brand logo at the top center, followed by bold text about travel rewards and a warning about legislative changes. A dark button at the bottom provides a call to action.
Live152 days
The Points Guy
A static ad featuring a group of four friends enjoying a sunny day by the water. Below the image, a white circular badge displays the brand logo and name. The lower portion of the ad contains a headline and a sub-headline warning about potential legislative changes, followed by a dark call-to-action button.
Live152 days
The Points Guy
A high-angle shot shows a couple relaxing by a turquoise swimming pool. A circular logo with text sits in the center of the image, overlaying the scene. Below the logo, bold text states that rewards belong to everyone, followed by a warning about lawmakers targeting them and a dark button labeled to learn more.
Live152 days
The Points Guy
A lifestyle image shows a couple relaxing by a swimming pool, with a circular logo overlay in the center. Below the logo, bold text explains how rewards accumulate from daily spending, followed by a call to action to contact Congress. The overall design is clean and professional, using a light blue background to contrast with the warm-toned pool scene.
Live152 days
The Points Guy
A hand holds three credit cards in front of a blurred residential background. A dark, rounded rectangular box sits in the upper half of the image, containing text that introduces the cards and their primary benefit. The overall aesthetic is clean and professional, focusing on the product presentation.
Live54 days
The Points Guy
A dark, sleek promotional image features three credit cards stacked diagonally in the center. Above the cards, bold white text introduces the product, followed by a clear benefit statement about earning rewards on housing payments. The bottom of the image includes partner branding and legal disclosures in small, subtle text.
Live54 days
The Points Guy
The creative is a dark-themed static image featuring three credit cards stacked diagonally. The cards are black, blue, and silver, each displaying the brand name and a Mastercard logo. Above the cards, bold white text introduces the product and its primary benefit of earning rewards on rent and mortgage payments without transaction fees.
Live54 days
The Points Guy
A man sits in a luxury airplane cabin, smiling at the camera while holding a glass of champagne. He is dressed in a casual grey shirt and black t-shirt, positioned in a private seat with a screen and pillow visible beside him. The scene conveys a sense of premium travel and comfort.
Live27 days
The Points Guy
This carousel ad features a credit card and showcases various luxury hotel destinations that can be booked using the card's bonus points. Each card displays a high-quality photo of a hotel interior or exterior, along with a sticky-note graphic detailing the point breakdown for a multi-night stay. The design uses a consistent blue, textured background with star graphics, and the final card provides details on the credit card's welcome offer.
Live25 days
The Points Guy
The image shows a father and his young son playing on a sunny beach. Above them, a large, blue credit card is prominently displayed against the sky. The card features the brand name, product name, and payment network logo.
Live25 days
The Points Guy
A close-up, first-person perspective shot shows a hand handing a bright blue credit card to another person across a dark counter. The card is the central focus, clearly displaying the brand name and payment network logo. The lighting is dim, suggesting a social setting like a bar or restaurant.
Live19 days
The Points Guy
A high-angle shot shows a person in a green satin dress sitting on a couch, reaching for a credit card placed on a dark wooden tray. The tray also holds a cocktail, a small bowl of almonds, and a glass of water with lime. A dark teal graphic overlay at the bottom contains the brand logo and a headline about travel budget tips.
Live18 days
The Points Guy
A high-angle shot shows a small round table set for two on a balcony overlooking the River Thames and the Houses of Parliament in London at sunset. On the table sits a bottle of champagne in an ice bucket, two empty glasses, and a plate of small desserts. The scene evokes a luxury travel experience.
Live14 days
The Points Guy
A video shot inside a luxury airplane cabin shows the empty first-class seats and private suites. Text overlays appear over the footage, explaining how to get more value from credit card points by using a specific newsletter. The video ends with a recommendation to subscribe.
Live12 days
The Points Guy
A group of four friends are laughing and toasting with drinks at a wooden table in a restaurant. In the foreground, a dark green graphic overlay features the brand logo and a headline about experiencing Nashville with a specific credit card. The scene conveys a social, celebratory atmosphere.
Live12 days
The Points Guy
A wide shot of a family in a bright, modern kitchen. A woman sits at a wooden dining table working on a laptop while a baby sits beside her and a young girl plays with a tablet nearby. In the background, a man prepares food at the kitchen counter.
Live12 days
The Points Guy
A photograph shows two kangaroos standing in the middle of a vineyard path. The vines are bare, stretching into the distance towards a house in the background. The scene is natural and outdoors, capturing a quiet moment in a rural setting.
Live11 days
The Points Guy

Headline, on 22 of its 41 ads

Counted over its 41 filed ads

Visual formats

Hooks it opens on

How The Points Guy makes its ads

What its ads are built from, by type, counted over the ads we have read.

What The Points Guy's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How The Points Guy advertises on Facebook and Instagram

The library holds 41 ads from The Points Guy in Finance / Fintech, and 179 running on its Meta pages now. Its most common visual formats are Headline (22 ads), Lifestyle Image (21) and Product Image (10). Its ads most often open on Belief (6 ads), Offer only (6) and Bold claim (4) hooks. Its ads stay up a median 10 days, 0.6× the Finance / Fintech median of 17 days.

Brands like The Points Guy

Other Finance / Fintech brands filed in the library.

All Finance / Fintech ads

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