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NubankFinance / Fintech

Nubank ads: 38 winning Facebook and Instagram ads

Every Nubank ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 68 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
1,018
Median run
3 days
Against Finance / Fintech’s 15-day median
0.2×
In the library: 16 statics, 22 videos
38 ads
Ask Claude about Nubank (opens Claude in a new tab)Meta Ad Library page of Nubank (opens in a new tab)

Longest run

Longest run: 68 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Nubank ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

38 ads

This video features a man looking thoughtful, followed by a quick shot of a credit card being used at a payment terminal. The video then transitions to a screen recording of a banking app showing how to increase a credit limit using savings. The ad uses a purple background throughout and ends with the brand logo and a call to action button.
Live68 days
Nubank
A woman in a park listens to music on headphones, but her internet connection cuts out, causing her music to stop. She looks at her phone, which shows a notification that her data plan has ended. A new notification then appears, confirming that her data reserve has been activated at no cost, and her music resumes playing. The ad concludes with the brand logo and a tagline.
Live68 days
Nubank
A top-down view shows a person placing paint cans into a shopping cart, suggesting a home project. Above the image, bold purple text asks about lower interest rates and provides a solution. A small white box on the right highlights quick money, and a purple button at the bottom invites the user to simulate in the app.
Live61 days
Nubank
A series of quick, humorous vignettes shows various people gossiping about a neighbor who suddenly appears with a new motorcycle. The scenes cut between neighbors talking on their phones and the man riding his bike, which humorously transforms from a large motorcycle to a tiny one. The ad concludes with the man looking at his phone, where a banking app interface appears, showing a savings goal for his motorcycle purchase.
Live56 days
Nubank
A split-layout ad featuring a bold purple background on the left with white text. On the right, a lifestyle photograph shows people holding shopping bags and a coffee cup. A small white card with a purple icon and text is overlaid on the bottom right of the image.
Live56 days
Nubank
A young woman is shown in various settings, including a bedroom filled with shopping bags and a sports store, while friends discuss her shopping habits over the phone. The ad features a macaw perched on her shoulder and in her room, highlighting her passion for collecting sports jerseys. The video concludes with the woman using a banking app to make a purchase, with a notification appearing on screen.
Live56 days
Nubank
A group of three young women walk together outdoors, smiling and carrying shopping bags. Large white text in the upper left corner announces a payment feature, while a white card in the lower right corner displays the same feature name and a category label. The brand logo is placed in the top right corner.
Live56 days
Nubank
A man rides a motorcycle through a city while various people gossip about his new purchase, assuming he is wealthy or skilled. The man eventually reveals he is riding a small toy motorcycle, and the ad transitions to him using a banking app on his phone to save money. The creative highlights a high-yield savings feature within the app.
Live56 days
Nubank
A light purple background features a large headline at the top. Below, two overlapping images show a person holding a smartphone with a banking app and another person paying with a purple credit card at a terminal. A purple square with the brand logo sits in the center.
Live55 days
Nubank
This video features a purple background with animated credit cards and a smartphone screen showing a banking app. The creative demonstrates how to increase a credit card limit by using a specific savings feature within the app. It uses a mix of motion graphics and a hand holding a phone to show the interface, ending with a call to action to open an account.
Live55 days
Nubank
A purple-themed graphic features a large headline at the top announcing zero fees for the account and card. Below, two images show a person holding a phone with the banking app and another person using a purple credit card at a payment terminal. A call-to-action button is prominently displayed on the left side.
Live55 days
Nubank
A man stands in a studio in front of a purple box and a glowing crown-shaped light. He talks to the camera about the frustration of having a low credit card limit. He demonstrates the solution by placing a coin into the box, which then transforms into a credit card.
Live46 days
Nubank
A woman walks through an office corridor while speaking to the camera, then sits at a desk to demonstrate a business banking app on her phone. She holds a branded business credit card and uses a pipette to transfer purple liquid into a beaker, illustrating her business activities. The video features text overlays that highlight the importance of reliable business partners and the security of the banking platform.
Live42 days
Nubank
A series of quick, everyday scenes show people talking on their phones about a new rewards program. Each person is in a different setting, such as a barbershop, a store, or an office, and they hold their phones to their ears. Small, rounded notification-style bubbles appear on screen to highlight the benefits of the program, such as prize draws and cash rewards. The video ends with a woman activating the feature in the app on her computer desk.
Live41 days
Nubank
A digital graphic on a light purple background features a smartphone displaying a rewards app interface. To the left, bold purple text introduces a new benefits program. A prominent purple button at the bottom left invites the user to activate the service for free.
Live21 days
Nubank
A series of quick, candid shots shows people in various everyday settings, such as a barbershop and an office, talking into their phones as if on a call. Each person asks or answers questions about a new rewards program, with floating graphic stickers appearing on screen to highlight key benefits like sweepstakes and prizes. The video concludes with a woman activating the feature on her phone in an office setting, followed by the brand logo.
Live21 days
Nubank
A series of quick, candid shots show different people in various settings—a barber shop, an office, a store—talking about a new rewards program. Each person holds a phone, and as they speak, small, branded notification-style cards appear on screen with details about the program. The video ends with a woman activating the feature on her phone, followed by the brand logo.
Live20 days
Nubank
A couple in vintage-style clothing sits for a portrait in a studio, while a photographer with an old-fashioned camera captures them. The couple discusses their finances, realizing they lack the funds for a purchase, and then explains how they use a specific credit feature to pay for it. The video uses a humorous, theatrical tone to present the financial solution.
Live3 days
Nubank
A person sits in a car, holding a purple credit card and placing it into a small brown leather purse. The background is a solid purple color with bold white text at the bottom. A small button-like element with an arrow is positioned in the lower right corner.
Live3 days
Nubank
A purple-themed digital advertisement features a credit card floating next to a smartphone displaying a banking app interface. The app screen shows a balance and a 'Nu Limite Garantido' feature, with a small photo of a person packing a box. Large, bold text at the top explains that money invested in the app's 'Caixinhas' feature increases the user's credit card limit.
Live3 days
Nubank

Headline, on 16 of its 38 ads

Counted over its 38 filed ads

Visual formats

Hooks it opens on

How Nubank makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Nubank's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Nubank advertises on Facebook and Instagram

The library holds 38 ads from Nubank in Finance / Fintech, and 1,018 running on its Meta pages now. Its most common visual formats are Headline (16 ads), Text Overlay (14) and Lifestyle Image (13). Its ads most often open on Question (14 ads), Bold claim (9) and Relatability (7) hooks. Its ads stay up a median 3 days, 0.2× the Finance / Fintech median of 15 days.

Brands like Nubank

Other Finance / Fintech brands filed in the library.

All Finance / Fintech ads

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