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Refreshed Nov 12, 2026

LemFi ads

The hooks, angles and offers behind LemFi’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn LemFi’s Meta page
21
Median runHow long its ads stay up
9 days
Against Finance / FintechNiche median 19 days
0.5×

How LemFi builds them

17 ads

What LemFi's ads are made of, row by row.

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Longest running

All 17

The LemFi ads that ran longest.

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17 ads

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The video opens with a man named Zalle, who introduces himself and claims to be the first Senegalese in the diaspora to send money to Senegal in under a minute. The video then cuts to his mother, who expresses surprise at receiving a notification. Another person, Maman Rambakh, comments that Zalle's mother dresses well. Zalle then questions if his mother does what she wants with the money, and another person, Tonton Ousmane, explains that Zalle sent money to his mother and not his father. The video then shows a man in glasses who claims that sending money to Senegal has always been a problem, but as an expert, he questions how Zalle managed it. Zalle then reveals he used LEMFI, highlighting it as the best way to send money to the diaspora to Senegal with the best exchange rates, zero fees, and a bonus offer. The video ends with Zalle encouraging viewers to use LEMFI.
Active · 33 daysVideo
LemFi
The video features a person speaking directly to the camera against a neutral background. Text overlays appear throughout the video, detailing information about an application called LemFi. The application is described as a money transfer service that allows for free transfers from various locations like the USA, Canada, and Europe, with recipients receiving funds via Wave or Orange Money. The ad promotes a bonus of 25€ for downloading the app using a specific promo code, and mentions its availability on the Play Store and Apple Store.
Active · 33 daysVideo
LemFi
A man is speaking directly to the camera, holding a microphone. He is wearing a striped t-shirt. In the bottom left corner, a small image shows a hyena in a suit standing at a microphone with a band behind it. The man speaks to the audience, addressing those in the diaspora and offering a solution for sending money for school supplies.
Active · 33 daysVideo
LemFi
The video opens with a breaking news graphic and a woman speaking. The text "BREAKING NEWS" appears on screen. The woman then discusses how hundreds of thousands are switching to an app called "LemFi" for sending money abroad. She highlights the app's benefits, such as good rates and fast transfers, and encourages viewers to download it. The video ends with a call to action to download the app.
Active · 25 daysVideo
LemFi
A man wearing glasses and a scarf stands in a living room, speaking directly to the camera. Text overlays appear throughout the video, highlighting his statements about using Lemfi. He gestures as he speaks, emphasizing his points about respect and family. The video ends with him asking a question about downloading Lemfi and sending money to Senegal.
Active · 10 daysVideo
LemFi
A video call between two people. The first person, a woman, is speaking to the camera, asking if she can be heard. The second person, a man, is on the other side of the screen, responding and explaining that he uses LemFi for quick and reliable transfers to Nigeria with zero transfer fees and competitive rates. He tells her to check her account, and she sees a notification that she has received $1200, exclaiming that she has seen it and calling him a responsible nephew.
Active · 9 daysVideo
LemFi
A woman sits at a desk in an office setting, speaking directly to the camera. Text overlays appear throughout the video, highlighting key points of her message about sending money internationally. She gestures and uses expressive facial cues to emphasize her words, creating a personal and relatable tone.
Active · 9 daysVideo
LemFi
A man sits in a blue armchair, talking on the phone and gesturing. Text overlays appear throughout the video, detailing his experience with sending money internationally. He explains the challenges he faced and how he now uses LemFi for quick and reliable transactions, highlighting zero transfer fees and good rates. The video ends with him listing various countries where LemFi can be used.
Active · 9 daysVideo
LemFi
The video features a man in a green shirt speaking directly to the camera. Text overlays appear throughout the video, explaining the features and benefits of the LemFi app. The video highlights the app's ability to send money to Senegal without fees, its security, and speed, and offers a promo code for bonus money on transfers. The tone is informative and encouraging, aiming to persuade viewers to download and use the app.
Active · 9 daysVideo
LemFi
The video shows a man in a suit dancing and gesturing. Text overlays appear throughout, explaining his experience with sending money internationally. The ad focuses on the ease and cost-effectiveness of using LemFi for remittances, highlighting that it solves the problem of high fees and makes family members happy. The overall tone is positive and reassuring.
Active · 9 daysVideo
LemFi
A man stands outside in front of a building, holding a mug and talking on the phone. He gestures to a plant covered in banknotes, implying it has grown money. He then discusses sending money internationally, mentioning competitive and reliable rates, and a specific phone model. The video is shot in a casual, outdoor setting.
Active · 9 daysVideo
LemFi
The video opens with a man in a blue outfit speaking directly to the camera, introducing Lemfi as the solution to a problem. It then shows different people reacting and discussing the app. The ad explains that Lemfi is a money transfer application that can be used with Wave or Orange Money, and that it is free. It also mentions that the app is available on the App Store and Play Store and can be installed using a promo code. The ad concludes by emphasizing Lemfi as a reliable transfer method.
Active · 9 daysVideo
LemFi
A man sits on a bed looking at his phone while a woman sits on a stool applying makeup. Text overlays appear throughout the video, discussing a referral program and cash bonuses. The scene is a well-lit bedroom with modern decor.
Active · 9 daysVideo
LemFi
The video shows two men in a car. The driver is focused on the road, while the passenger is animatedly talking and gesturing. Text overlays appear throughout the video, discussing money transfers and a promo code. The scene is shot from the perspective of someone in the back seat, looking forward.
Active · 3 daysVideo
LemFi
A creator plays the role of an Ivorian mother in a skit, humorously complaining about household chores and money transfers. The video uses a POV format to depict relatable family dynamics. A promotional offer for a money transfer service is displayed on screen towards the end.
Active · 3 daysVideo
LemFi
A woman in a red dress sits on a stool, holding a glass of water. Text overlays pose questions about why people make life difficult, especially when sending money. The ad promotes downloading the LemFi app to simplify these processes. The background is a grey, patterned wall. The video is 29.6 seconds long.
Active · 3 daysVideo
LemFi
A woman is doing laundry and talking to the camera. She explains that her friend Tolu has been hiding something and smiling at her phone, making calls and feeling accomplished. The woman then reveals that Tolu has been using LemFi to send money to Nigeria, highlighting the service's good rates and zero transfer fees. The video shows money falling from the sky at one point.
Active · 2 daysVideo
LemFi

How LemFi makes its ads

What its ads are built from, by type, counted over the ads we have read.

What LemFi's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How LemFi advertises on Facebook and Instagram

The library holds 17 ads from LemFi in Finance / Fintech, and 21 running on its Meta pages now. Its most common visual formats are Text Overlay (10 ads), UGC Selfie (5) and Lifestyle Image (3). Its ads most often open on Relatability (10 ads), Direct address (2) and Explainer (2) hooks. Its ads stay up a median 9 days, 0.5× the Finance / Fintech median of 19 days.

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