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ClearblueHealthcare

Clearblue ads: 48 winning Facebook and Instagram ads

Every Clearblue ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 138 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
496
Median run
27 days
Against Healthcare’s 15-day median
1.8×
In the library: 6 statics, 1 carousel, 41 videos
48 ads
Ask Claude about Clearblue (opens Claude in a new tab)Meta Ad Library page of Clearblue (opens in a new tab)

Longest run

Longest run: 138 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Clearblue ads, longest running first

Filters and sort open with the 7-day trial

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Winning means kept running: brands rarely keep paying for ads that lose.

48 ads

A woman stands in a bathroom holding a pregnancy test, looking thoughtful as she considers if she can test before her period. The video then transitions to a product shot of the pregnancy test with a digital display showing a result. The ad concludes with a shot of the woman reacting with joy while holding the test, followed by a final product graphic.
Live138 days
Clearblue
This video ad features a series of animated graphics on a blue background. It starts with a question about trying for a baby, followed by a simple line chart showing an LH surge. The ad concludes by displaying the product packaging and the test stick, highlighting its ability to identify the two most fertile days.
Live138 days
Clearblue
A couple stands in a bathroom, holding a pregnancy test together and looking at it with anticipation. The scene transitions to a close-up of the product showing a positive result on its digital screen. The final shot shows the couple smiling and holding the test together, celebrating the news.
Live138 days
Clearblue
A vertical ad featuring a smartphone displaying a fertility tracking app alongside a hand holding a digital ovulation test showing a smiley face. A large white box at the top contains text about increasing chances of pregnancy, while a smaller box on the right promotes a free cycle tracker app. The brand logo and product name appear at the bottom against a blue gradient background.
Live138 days
Clearblue
A young woman in a bathroom expresses her desire to know her pregnancy status without waiting for her period. The video transitions to a close-up of the product, a digital pregnancy test, showing a 'Not Pregnant' result. The ad concludes with a product shot and a QR code for more information.
Live138 days
Clearblue
A young woman in a bathroom expresses anxiety about waiting for her period, then uses a pregnancy test. The video transitions to a product shot of the test showing a negative result, followed by the woman looking relieved and happy. The ad concludes with a final product shot featuring the test and its packaging.
Live132 days
Clearblue
A woman in a bathroom expresses anxiety while waiting for a pregnancy test result. The video then transitions to a graphic showing the product and its ability to provide results before a missed period. The ad concludes with a product shot and a QR code for more information.
Live128 days
Clearblue
This video ad features a series of animated slides on a blue background. It opens with a question about trying for a baby, followed by a simple line chart illustrating a spike in hormone levels. The ad concludes by showing the product packaging and the test stick, with a call to action button.
Live120 days
Clearblue
A woman stands in a bathroom, holding a pregnancy test and looking at it with a hopeful expression. The video then transitions to a product shot of the test on a blue background, highlighting its digital display showing a result. Text overlays appear throughout, addressing the question of early testing and providing information about the product's accuracy and capabilities.
Live103 days
Clearblue
A woman films herself in a store, at home, and in a bathroom, demonstrating a pregnancy test. She picks up the product from a shelf, shows it to the camera, and then uses it in her bathroom. The video features text overlays explaining the product's early detection capabilities.
Live103 days
Clearblue
A woman films herself in a first-person perspective as she shops for a pregnancy test, takes it in a bathroom, and reveals the result. The video features text overlays throughout, highlighting the product's ability to test early. The woman is shown in a store, then at home, and finally in a bathroom, holding the product box and the test itself.
Live103 days
Clearblue
A young woman in a bathroom expresses her desire to know her pregnancy status before her period is due. The video transitions to a close-up of the Clearblue pregnancy test showing a result, followed by a product shot with a QR code for more information. The ad emphasizes the ability to test early, providing peace of mind to the user.
Live103 days
Clearblue
A couple stands in a bathroom, holding a pregnancy test together with an expectant expression. The video transitions to a close-up of the product showing a digital result, then returns to the couple smiling and celebrating while holding the test to the camera. The ad uses a warm, emotional tone to highlight the experience of testing.
Live102 days
Clearblue
A woman in a bathroom looks at a pregnancy test with a hopeful expression. The video cuts to a close-up of the test showing a positive result, then back to the woman reacting with joy. The ad ends with a product shot of the test and its packaging against a blue background.
Live102 days
Clearblue
A smiling couple takes a selfie while holding a digital pregnancy test that displays a positive result. The woman holds the test in the foreground, showing the screen clearly. White text is overlaid at the top and bottom of the image against a neutral indoor background.
Live100 days
Clearblue
A couple stands in a bathroom, looking at a pregnancy test together with anticipation. The scene cuts to a close-up of the product displaying a result, then back to the couple smiling and celebrating. The ad focuses on the emotional experience of waiting for and receiving test results.
Live98 days
Clearblue
A young woman in a bathroom anxiously waits for a pregnancy test result, looking down at the counter. The scene cuts to her holding the test and reacting with relief and joy. The final shot shows the product on a blue background with text explaining early testing capabilities.
Live83 days
Clearblue
A woman in a bathroom looks anxiously at a pregnancy test on a counter, then picks it up and smiles with relief. The video uses text overlays to address the viewer's impatience while waiting for a period. It concludes with a close-up of the product showing a result.
Live83 days
Clearblue
A woman films herself in a first-person style, showing the process of buying and using a pregnancy test. She is seen walking through a store, picking up the product, and then using it in a bathroom setting. The video features text overlays explaining the product's ability to detect pregnancy early.
Live75 days
Clearblue
A woman stands in a bathroom, looking at a pregnancy test with a hopeful expression. The video cuts to a close-up of the digital test screen showing a result, followed by the woman reacting with joy. The ad concludes with a product shot of the test and its packaging against a blue background.
Live75 days
Clearblue

Text Overlay, on 23 of its 48 ads

Counted over its 48 filed ads

Visual formats

Hooks it opens on

How Clearblue makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Clearblue's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Clearblue advertises on Facebook and Instagram

The library holds 48 ads from Clearblue in Healthcare, and 496 running on its Meta pages now. Its most common visual formats are Text Overlay (23 ads), Demo (19) and UGC Selfie (15). Its ads most often open on Relatability (21 ads), Question (12) and Bold claim (5) hooks. Its ads stay up a median 27 days, 1.8× the Healthcare median of 15 days.

Brands like Clearblue

Other Healthcare brands filed in the library.

All Healthcare ads

Ask Claude about Clearblue

Claude or ChatGPT searches its 48 ads here, reads them and answers with real creatives, each with how long it ran.

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