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L'Oréal ParisBeauty / Personal Care

L'Oréal Paris ads: 33 winning Facebook and Instagram ads

Every L'Oréal Paris ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 346 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
3,473
Median run
20 days
Against Beauty / Personal Care’s 18-day median
1.1×
In the library: 14 statics, 19 videos
33 ads
Ask Claude about L'Oréal Paris (opens Claude in a new tab)Meta Ad Library page of L'Oréal Paris (opens in a new tab)

Longest run

Longest run: 346 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

L'Oréal Paris ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

33 ads

The creative is a vertical product shot of an eye cream tube centered on a purple background. The product features a metallic applicator tip and is displayed against a gradient purple backdrop with white and red text blocks detailing its benefits. The design is clean and professional, focusing on the product's packaging and key ingredients.
Live346 days
L'Oréal Paris
A studio-shot image of a purple shampoo bottle centered against a plain white background. The bottle features prominent branding and text in Turkish describing its function as a purple shampoo that neutralizes unwanted yellow and orange tones in hair. The design is clean and professional, focusing entirely on the product packaging.
Live346 days
L'Oréal Paris
This creative displays the packaging for a hair dye product, featuring a portrait of a woman with cool-toned brown hair. The box highlights key ingredients like hyaluronic acid and anti-brass purple technology, alongside a three-step care process. The design is clean and informative, focusing on the product's benefits and usage instructions.
Live346 days
L'Oréal Paris
A studio-shot product image displays three makeup items side-by-side against a clean white background. The products are a mascara, a concealer serum, and a lipstick, each with a plus sign between them to suggest a bundle. A black banner at the bottom contains white text detailing the items included in the offer.
Live88 days
L'Oréal Paris
A close-up video shows a hand opening a jar of night cream and applying it to the back of another hand with a small golden spatula. The product is shown in detail against a dark, solid background. Text overlays appear throughout the video to highlight the product's benefits and call to action.
Live77 days
L'Oréal Paris
A video featuring Maya Bird-Murphy, the founder of Mobile Makers Chicago, who shares her story as part of the L'Oréal Paris Women of Worth program. The footage shows Maya in various settings, including stepping off a bus, sitting in a studio, and interacting with children in a workshop. Text overlays highlight the program's mission to support women making change in their communities.
Live28 days
L'Oréal Paris
The video opens with a sleek product shot of a serum and cream on a dark red background. It then transitions to a close-up of a woman applying the product to her face, followed by a split-screen comparison showing a before-and-after view of skin texture. The ad concludes with a final shot of the product set.
Live28 days
L'Oréal Paris
This video advertisement showcases a skincare routine using two products against a red background. It features a celebrity applying the product to her face, followed by a split-screen comparison showing the skin before and after six months of use. The ad emphasizes the anti-aging benefits of the products with clear text overlays.
Live28 days
L'Oréal Paris
This video features a founder sharing her mission to provide clothing to those in need through her organization. The creative uses a mix of interview footage, shots of the founder working, and scenes of people organizing clothing donations. Text overlays appear throughout, highlighting the program's purpose and the founder's recognition.
Live28 days
L'Oréal Paris
The video features a series of product shots of a hair care range, followed by close-up animations showing the product's effect on hair strands. A model then appears, showcasing her voluminous hair. The ad uses text overlays to highlight the product's benefits and ingredients.
Live27 days
L'Oréal Paris
This video showcases a mascara product through a series of polished, high-end shots. It begins with a nighttime city scene, transitions to a close-up of the gold mascara tube being opened, and then demonstrates the product's effect on a model's eyelashes. The video emphasizes the product's ability to make eyes appear larger with on-screen text.
Live27 days
L'Oréal Paris
A studio-shot advertisement features a purple serum bottle positioned diagonally against a light background. To the left of the bottle, a cluster of purple bubbles floats, while a DNA-like helix structure wraps around the bottom right. Bold text below the product highlights the new serum's benefits for skin plumpness and wrinkle reduction.
Live27 days
L'Oréal Paris
A young woman demonstrates using a box hair dye kit at home to achieve salon-quality results. The video features a before-and-after comparison of her hair, followed by a quick tutorial of the application process. Text overlays emphasize the cost-saving benefit of doing it yourself.
Live21 days
L'Oréal Paris
A woman with long blonde hair demonstrates using a box hair dye kit at home. She shows the product packaging and the application process, including mixing the dye and applying it to her roots. The video focuses on the ease of achieving salon-quality results without the high cost.
Live21 days
L'Oréal Paris
This video features a series of office-based scenarios where individuals face unexpected challenges, such as a sudden meeting or a last-minute request. A woman introduces a root concealer spray as a quick solution to cover gray hair, demonstrating its ease of use. The video concludes with a product shot and a final claim about its effectiveness.
Live20 days
L'Oréal Paris
A video featuring actress Adria Arjona as she is introduced as a new global ambassador for L'Oréal Paris. The creative shows her in various settings, including a film set, a car, and a studio, while she applies mascara and speaks to the camera. The video concludes with the brand logo and its slogan.
Live20 days
L'Oréal Paris
A fast-paced video showcasing a hair root concealer spray. The ad opens with a vast field of product cans, then transitions to a woman applying the spray to her hair to cover gray roots. The video concludes with a branded end card featuring a shop button.
Live20 days
L'Oréal Paris
A woman sits at a table with pastries and coffee, speaking to the camera about her personal story and what worth means to her. She is dressed in a black blazer and holds a coffee cup, then later holds a makeup product. The video features text overlays that ask questions about worth and the product, with the brand logo at the bottom.
Live20 days
L'Oréal Paris
This video features a group of office colleagues interacting in a professional setting. The narrative follows a woman who is stressed about an upcoming meeting and her visible roots, leading her to use a root concealer spray to quickly touch up her hair. The ad concludes with a product shot of the spray in different shades.
Live19 days
L'Oréal Paris
This video ad showcases a gold mascara tube and a model applying the product to her eyelashes. The video uses a split-screen format to show the product application and a before-and-after comparison of the lashes. The ad concludes with a final shot of the mascara tube.
Live11 days
L'Oréal Paris

Studio Shot, on 14 of its 33 ads

Counted over its 33 filed ads

Visual formats

Hooks it opens on

How L'Oréal Paris makes its ads

What its ads are built from, by type, counted over the ads we have read.

What L'Oréal Paris's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How L'Oréal Paris advertises on Facebook and Instagram

The library holds 33 ads from L'Oréal Paris in Beauty / Personal Care, and 3,473 running on its Meta pages now. Its most common visual formats are Studio Shot (14 ads), Headline (8) and Demo (6). Its ads most often open on Relatability (5 ads), Statistic (5) and Bold claim (4) hooks. Its ads stay up a median 20 days, 1.1× the Beauty / Personal Care median of 18 days.

Brands like L'Oréal Paris

Other Beauty / Personal Care brands filed in the library.

All Beauty / Personal Care ads

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