Skip to content
Ad Swipe File

Les MillsSports / Outdoor

Les Mills ads: 35 winning Facebook and Instagram ads

Every Les Mills ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 39 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
682
Median run
4 days
Against Sports / Outdoor’s 15-day median
0.3×
In the library: 5 statics, 30 videos
35 ads
Ask Claude about Les Mills (opens Claude in a new tab)Meta Ad Library page of Les Mills (opens in a new tab)

Longest run

Longest run: 39 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Les Mills ads, longest running first

Filters and sort open with the 7-day trial

Format, asks you to sign in
Scroll for every format
Hook, asks you to sign in
Scroll for every hook
Status, asks you to sign in
Type, asks you to sign in
SortLongest running, asks you to sign in

Winning means kept running: brands rarely keep paying for ads that lose.

35 ads

A vertical split-screen image shows two women exercising outdoors on yoga mats. The top half features a close-up of one woman performing a core exercise, while the bottom half shows both women sitting on their mats by a pool, laughing. Large white text is overlaid on both sections, highlighting the fitness benefit and the promotional offer.
Live39 days
Les Mills
This video features various instructors performing Pilates exercises on yoga mats in a bright studio. The footage cuts between different movements, showing the instructors' strength and control. Text overlays appear throughout the video, highlighting key benefits of the workout. The final scene shows the Les Mills+ app interface on a smartphone, encouraging viewers to sign up.
Live39 days
Les Mills
A woman in black workout gear performs a yoga pose in a bright, minimalist studio. The video features a large, bold text overlay announcing a discount offer, which remains on screen throughout the clip. The scene is calm and focused, highlighting the fitness experience.
Live39 days
Les Mills
A man in a gym demonstrates various exercises using modular fitness equipment. He assembles and uses a barbell and a step platform, showing how the pieces can be reconfigured for different movements. Text overlays appear throughout the video, highlighting the product's versatility and durability.
Live36 days
Les Mills
A man in a gym setting demonstrates various exercises using a modular barbell and step platform. He performs lunges, rows, and presses, showing how the equipment can be adjusted for different movements. The video features a recurring text overlay that prompts the viewer to pay attention to the versatility of the gear.
Live35 days
Les Mills
A static image featuring three vertical panels showing fitness accessories. The top section contains a headline announcing new arrivals and a sub-headline about quality. A call-to-action button is positioned on the right side, and the brand logo is on the left.
Live27 days
Les Mills
A high-energy montage shows a group of people in a studio performing a martial arts-inspired workout. The video features quick cuts of participants punching, kicking, and moving in unison, with text overlays highlighting the workout's benefits. The final scene displays the brand's app interface on a smartphone screen, inviting the viewer to subscribe.
Live18 days
Les Mills
A woman in a gym setting holds up her phone to show a fitness app interface. The video then cuts to her performing a workout with a barbell in her living room. Text overlays appear throughout the video to highlight the offer.
Live12 days
Les Mills
A woman demonstrates various home workout exercises using a branded step platform and weight plates in a living room. She performs movements like step-ups, rows, and overhead presses to showcase the versatility of the equipment. Text overlays appear throughout the video to announce a sale and provide a discount code for viewers.
Live6 days
Les Mills
A vertical graphic features a woman from behind, lifting a barbell across her shoulders. Surrounding her are cut-out images of fitness accessories, including resistance bands, a shaker bottle, and two pairs of grip socks. The background is a light cream color, with bold black text at the top announcing a discount on equipment.
Live6 days
Les Mills
A woman in a living room performs a lunge exercise while holding a fitness weight. The video shows her in a side profile, moving through the exercise with focus. Large white text appears over the center of the screen, changing from a description of the workout to a benefit statement. A brand logo and a promotional offer are displayed at the bottom of the frame throughout the video.
Live4 days
Les Mills
Two men are in a living room, performing a weightlifting workout while following a class on a large television screen. They are using barbells and matching their movements to the instructors on the screen. The video features bold white text overlays that change to emphasize the emotional benefit of the workout, followed by a call to action with a promotional offer.
Live4 days
Les Mills
A video shows a man and a woman performing lunges together in a bright, modern living room. The text 'STRONGER TOGETHER' appears on screen, followed by 'TRY IT ON LES MILLS+ TODAY'. A green banner at the bottom displays the offer '12 MONTHS FOR THE PRICE OF 8'.
Live4 days
Les Mills
A woman in workout clothes interacts with her young child before transitioning to various home exercise scenes. She is shown lifting a weight plate outdoors and then browsing a fitness app on her television screen. The video features bold white text overlays throughout, highlighting the convenience of the service.
Live4 days
Les Mills
A man and a woman perform lunges in a bright, modern living room. The video features text overlays that highlight the brand's offer and a call to action. The scene ends with the pair high-fiving after their workout.
Live4 days
Les Mills
A woman with her young child in a living room transitions to working out with a friend in their home. The video shows them lifting weights and selecting exercise classes on a television screen. Text overlays appear throughout the video to highlight the benefits of the service and the promotional offer.
Live4 days
Les Mills
This video alternates between plain text screens and clips of people performing strength training exercises with barbells. The text screens highlight the intensity of the workout and the promotional offer. The footage shows individuals in a studio setting, focusing on their form and the equipment used.
Live4 days
Les Mills
A woman exercises in her living room with her young child nearby, then transitions to a workout session with a friend. The video shows her following fitness classes on her television screen. Text overlays appear throughout, highlighting the convenience of the service and a promotional offer.
Live4 days
Les Mills
A video showing two mothers with their children in a living room. They transition from holding their kids to doing a workout together in front of a TV screen playing a fitness class. Text overlays appear throughout the video to highlight the concept of combining social time with exercise.
Live4 days
Les Mills
A woman exercises in her home while caring for her young child. The video shows her doing various workouts in different rooms, including a living room and a patio. Text overlays highlight the convenience of the service, and an offer for four months free is displayed at the bottom throughout the video.
Live4 days
Les Mills

Text Overlay, on 19 of its 35 ads

Counted over its 35 filed ads

Visual formats

Hooks it opens on

How Les Mills makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Les Mills's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Les Mills advertises on Facebook and Instagram

The library holds 35 ads from Les Mills in Sports / Outdoor, and 682 running on its Meta pages now. Its most common visual formats are Text Overlay (19 ads), Demo (7) and Offer-First Banner (6). Its ads most often open on Bold claim (7 ads), Offer only (6) and Belief (5) hooks. Its ads stay up a median 4 days, 0.3× the Sports / Outdoor median of 15 days.

Brands like Les Mills

Other Sports / Outdoor brands filed in the library.

All Sports / Outdoor ads

Ask Claude about Les Mills

Claude or ChatGPT searches its 35 ads here, reads them and answers with real creatives, each with how long it ran.

Works in Claude, ChatGPT and Cursor

Ask Claude (opens Claude in a new tab)

Start your next brief from real ads

Every ad, filter and board for 7 days, with Claude or ChatGPT connected.

See pricing

Nothing charged before day 8