AdSwipeFile

Refreshed Nov 12, 2026

Mercado Livre ads

The hooks, angles and offers behind Mercado Livre’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Mercado Livre’s Meta page
4,578
Median runHow long its ads stay up
21 days
Against Retail / MarketplaceNiche median 20 days
1.1×

The messages Mercado Livre keeps paying for

Same idea, new creatives

  • “O melhor tá chegando”

    10 ads
    Mercado Livre ad: “O melhor tá chegando”Mercado Livre ad: “O melhor tá chegando”Mercado Livre ad: “O melhor tá chegando”

    Running since May 2026.

  • “BLACK FRIDAY”

    2 ads

    Running since Nov 2026.

  • “TÁ NO AR BLACK FRIDAY”

    2 ads

    Running since Nov 2026.

How Mercado Livre builds them

42 ads

What Mercado Livre's ads are made of, row by row.

Free with an account.

Longest running

All 42

The Mercado Livre ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

42 ads

Ask your agent about these ads
A digital advertisement featuring a yellow and white background with a large black plastic truck part and a yellow truck displayed in the center. The top right corner contains text in Portuguese, and the bottom left corner features two yellow and black badges highlighting free shipping and free returns. The brand logo is positioned in the top left corner.
Active · 172 days
Mercado Livre
A static image displays a grid of identical silver cylindrical hardware components arranged in four rows against a white background. A yellow banner at the top contains the brand logo and a short phrase. A circular badge on the left reads 'OFERTA DO DIA', and a yellow starburst shape in the bottom right corner highlights a price point.
Active · 50 days
Mercado Livre
A bright yellow and white graphic advertisement featuring a large red Chinese double happiness symbol in the center. The top right corner contains a short phrase in Portuguese, while a circular badge on the left reads 'OFERTA DO DIA'. A yellow starburst badge in the bottom right displays a price point, and a grey box in the bottom left highlights free returns.
Active · 45 days
Mercado Livre
A studio-shot image of a red plastic tool case containing various metal tools, set against a white background. A yellow banner at the top contains the brand logo and a short phrase. On the left side, three stacked dark grey and blue icons with text indicate free shipping, free returns, and interest-free installment payments.
Active · 39 days
Mercado Livre
A studio-shot image of a black pet door with a paw-print design on its flap, set against a white background. A gold banner at the top announces an upcoming event, while a gold badge in the bottom right corner highlights a discount. Two grey banners in the bottom left corner indicate free shipping and free returns.
Active · 39 days
Mercado Livre
A static image shows a stack of white napkins with decorative scalloped edges on a neutral surface. A yellow banner at the top contains the brand logo and a headline. Three stacked icons on the left highlight shipping and return benefits, while a yellow starburst on the bottom right displays a price point.
Active · 39 days
Mercado Livre
A studio-shot image of a black plastic car multimedia frame centered on a white background. The top of the image features a gold-textured header with the brand logo and a short phrase. In the bottom corners, there is a free returns badge and a gold starburst graphic displaying a price.
Active · 39 days
Mercado Livre
A static product image of a white plastic mechanical component with a metal threaded shaft, centered against a plain white background. The top of the image features a yellow header with the brand logo and a short phrase. In the bottom right corner, a yellow starburst badge displays a price, while a grey badge in the bottom left corner highlights a return policy.
Active · 39 days
Mercado Livre
A product image of a metal pressure washer nozzle attachment centered on a white background. A yellow banner at the top contains the brand logo and a short headline. A circular badge on the left reads 'OFERTA DO DIA' and a yellow starburst badge on the bottom right displays the price.
Active · 39 days
Mercado Livre
The creative is a static image featuring a black, wedge-shaped cushion centered against a plain white background. At the top, a yellow banner displays the brand logo and a short phrase in Portuguese. In the bottom right, a yellow starburst shape highlights a price point, while a grey badge in the bottom left mentions free returns.
Active · 39 days
Mercado Livre
A studio-lit product shot of a black wireless router with two antennas, centered against a white background. A yellow horizontal banner at the top contains the brand logo and a short headline. Three stacked hexagonal badges on the left side highlight shipping and payment benefits.
Active · 39 days
Mercado Livre
A studio-shot of a white electric shower head centered on a plain white background. The top of the image features a yellow banner with the brand logo and a headline. The bottom left corner displays two small black icons indicating free shipping and free returns, while the bottom right corner features a yellow starburst badge highlighting a discount.
Active · 39 days
Mercado Livre
The creative is a studio-shot product image against a plain white background. It features a black pressure washer nozzle attachment and a small metal connector piece. Several graphic badges are overlaid, including a price tag, a free returns badge, and a limited-time offer badge.
Active · 38 days
Mercado Livre
A static image features three identical brass-colored metal components arranged vertically against a plain white background. A yellow banner at the top contains the brand logo and a short phrase in Portuguese. In the bottom right, a yellow starburst shape highlights a price point, while a grey badge in the bottom left mentions free returns.
Active · 30 days
Mercado Livre
A studio-shot image of a brown leather messenger bag against a plain white background. The bag features a vertical zippered pocket on the front flap, with a black smartphone partially inserted into the pocket. The shoulder strap is visible, hanging down on both sides of the bag.
Active · 30 days
Mercado Livre
A brown leather horse saddle is centered against a plain white background. A yellow banner at the top contains the brand logo and a headline in Portuguese. Two smaller yellow badges at the bottom left and right highlight free shipping, free returns, and a discount offer.
Active · 29 days
Mercado Livre
A studio-shot image of a black car key on a plain white background. A yellow banner at the top contains the brand logo and a short phrase in Portuguese. A yellow star-shaped badge in the bottom right corner displays a price, and a grey tag in the bottom left corner highlights a return policy.
Active · 25 days
Mercado Livre
This ad features a stainless steel sink organizer shown from multiple angles. The main image shows the full product, while two circular insets highlight specific features like the non-slip base and the removable sink tray. The brand logo is in the top left corner, and two yellow and black banners at the bottom highlight free shipping and free returns.
Active · 25 days
Mercado Livre
A high-resolution studio shot of a silver smartwatch with a metallic mesh band is centered against a plain white background. The watch face displays a digital clock, weather information, and a step count. Two yellow banners at the bottom left highlight free shipping and free returns.
Active · 25 days
Mercado Livre
A studio-shot of a brown leather messenger bag centered against a plain white background. The top of the image features a yellow brand banner, while the bottom corners contain graphic badges highlighting free returns and installment payment options. A yellow starburst shape in the bottom right corner displays the price point.
Active · 25 days
Mercado Livre

How Mercado Livre makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Mercado Livre's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Mercado Livre advertises on Facebook and Instagram

The library holds 42 ads from Mercado Livre in Retail / Marketplace, and 4,578 running on its Meta pages now. Its most common visual formats are Offer-First Banner (23 ads), Studio Shot (21) and Product Image (19). Its ads most often open on Direct address (3 ads), Aspirational (2) and Offer only (2) hooks. Its ads stay up a median 21 days, 1.1× the Retail / Marketplace median of 20 days.

Brands like Mercado Livre

Mercado Livre by format

Mercado Livre by hook

Niche