Refreshed Nov 12, 2026

The hooks, angles and offers behind Mindful Chef’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Mindful Chef’s Meta page
125
Median runHow long its ads stay up
1 day
Against Food / BeverageNiche median 20 days
0.1×

The messages Mindful Chef keeps paying for

Same idea, new creatives

  • “Meat-free meals, packed with protein and ready in minutes”

    2 ads
    Mindful Chef ad: “Meat-free meals, packed with protein and ready in minutes”Mindful Chef ad: “Meat-free meals, packed with protein and ready in minutes”

    Running since Jun 2026.

  • “Great food, delivered”

    2 ads
    Mindful Chef ad: “Great food, delivered”Mindful Chef ad: “Great food, delivered”

    Running since Oct 2026.

  • “We love food, we just hate not knowing what to do with it”

    2 ads
    Mindful Chef ad: “We love food, we just hate not knowing what to do with it”

    Running since Oct 2026.

How Mindful Chef builds them

59 ads

What Mindful Chef's ads are made of, row by row.

Free with an account.

Longest running

All 59

The Mindful Chef ads that ran longest.

Free with an account.

A woman stands in a kitchen, speaking directly to the camera about the monotony of her vegan diet. She then shows various fresh ingredients and prepared meals from a meal kit service, demonstrating the variety and ease of the service. The video concludes with her enjoying a meal and recommending the brand.
Active · 141 daysVideo
A top-down, high-quality photograph of a bowl of vegetable and chickpea stew sits on a light marble surface. A metal spoon rests inside the bowl. Dark purple text is overlaid on the upper portion of the image, presenting the brand's value proposition.
Active · 140 days
A woman in a kitchen reviews a meal kit service, comparing it to her previous subscription. She shows the box, the website on her phone, and the meal she prepared, while text overlays highlight the brand's sustainability and quality. The video starts with a clip of a TV show discussing the brand, then transitions to the creator's personal review.
Active · 81 daysVideo
This video shows the preparation of a plant-based meal using a meal kit box. The creative features close-up shots of ingredients being chopped, cooked in a pan, and plated, alongside the recipe card and the branded delivery box. Text overlays highlight the meal's benefits, such as being meat-free, high in protein, and ethically sourced.
Active · 49 daysVideo
A woman in a kitchen demonstrates how to assemble a taco traybake using pre-prepared ingredients. She talks to the camera while preparing the meal, showing the process of filling tortillas with pulled pork, vegetables, and toppings. The video ends with a branded graphic offering a discount on meal boxes.
Active · 32 daysVideo
A woman in a kitchen talks about her definition of health, which includes activities like running, socializing, and cooking. She demonstrates preparing a meal using a delivered meal kit box. The video ends with a static offer screen.
Active · 32 days
A woman in a brown cardigan stands in a kitchen, assembling tacos on a plate. The background is a bright yellow, with a headline at the top and social proof and an offer button below the image. The brand name is written in a script font at the bottom.
Active · 32 days
A woman stands in a kitchen behind a large meal kit box, explaining that she and her partner love food but struggle with meal planning. She then flips through a recipe booklet, showing various meal options and their pre-portioned ingredients. The video concludes with the couple plating a meal and presenting a discount offer.
Active · 30 daysVideo
This video showcases a variety of healthy, prepared meals from a meal kit service. Each scene features a different dish, such as steak, chicken, or fish, accompanied by text highlighting specific nutritional benefits like vitamins and minerals. The video concludes with a promotional offer for new customers to try the service.
Active · 30 daysVideo
A person prepares a meal using a meal kit service, showing the process from unboxing to plating the final dish. The video features close-up shots of chopping vegetables, seasoning chicken, and assembling the ingredients in a bowl. Text overlays appear throughout the video to highlight the benefits of the meal and the service, ending with a promotional offer.
Active · 30 days
A woman stands in a bright, modern kitchen, smiling as she unpacks a purple delivery box filled with fresh produce. She holds a brown paper bag in one hand while reaching into the box with the other, with a recipe booklet laid out on the counter in front of her. The scene is warm and inviting, showing the convenience of a meal delivery service in a home setting.
Active · 30 days
A person prepares a healthy meal in a bright kitchen, showcasing the pre-portioned ingredients delivered in a branded paper bag. The video features close-up shots of cooking, plating, and eating the finished dish, with text overlays highlighting the benefits of the service. The ad concludes with a call to action to explore recipes and receive a discount.
Active · 29 days
A top-down shot shows a hand holding a ceramic bowl filled with a meal of sliced steak, sauce, and fresh herbs on a marble surface. A dark purple header at the top contains the headline and subheadline. A vertical list of five white text boxes with rounded corners points to the meal, detailing its nutritional benefits.
Active · 20 days
A soft pink background features text at the top explaining the product's role in supporting a specific health journey. Below the text, a photograph shows a bowl of chickpea and vegetable stew. A circular badge on the image highlights the new nutrient-dense range.
Active · 20 days
A person prepares a meal using pre-portioned ingredients from a branded paper bag. The video shows the person adding vegetables to an air fryer, mixing grains in a bowl, and assembling a fresh salsa. Text overlays appear throughout, highlighting the nutritional benefits of the meals and the convenience of the service.
Active · 20 days
A video shows a series of quick, appetizing shots of various home-cooked meals being prepared and plated. The footage transitions between close-ups of ingredients, cooking in a pan, and final dishes, ending with a shot of a branded delivery box on a doorstep. A long block of text is overlaid on the center of the screen throughout the entire video, starting with a POV hook.
Active · 18 daysVideo
A creator shares her experience with a meal kit service, showing how it solves the problem of repetitive cooking and the difficulty of finding specific ingredients. The video features the creator unboxing the meal kit, cooking a dish, and enjoying the final meal. Text overlays highlight the ease and variety the service provides, with a final call to action for a discount.
Active · 18 daysVideo
This carousel ad features a series of meals from a meal kit service, each accompanied by a handwritten note from a child named Sam giving the meal a rating out of ten. The first card introduces the concept by asking what kids think of the brand, while subsequent cards show different dishes with Sam's handwritten feedback on a small piece of paper held in the frame. The final card includes a promotional offer for a discount on the first four boxes.
Active · 17 days
A top-down, close-up shot of a bowl of vegetable and chickpea stew on a light marble surface. A metal fork rests inside the bowl. Large, dark purple text is overlaid in the upper half of the image, describing the meal's benefits.
Active · 17 days
A woman in a brown cardigan stands in a kitchen, assembling tacos from ingredients laid out on a wooden board. The background is a bright yellow, with the brand name at the top and a promise of delivered food below. At the bottom, social proof is displayed alongside a dark button containing a discount offer.
Active · 14 days

How Mindful Chef makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Mindful Chef's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Mindful Chef advertises on Facebook and Instagram

The library holds 59 ads from Mindful Chef in Food / Beverage, and 125 running on its Meta pages now. Its most common visual formats are Text Overlay (27 ads), Product Image (20) and UGC Selfie (18). Its ads most often open on Question (14 ads), Relatability (12) and Bold claim (10) hooks. Its ads stay up a median 1 day, 0.1× the Food / Beverage median of 20 days.