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Refreshed Nov 12, 2026

Moonpig ads

The hooks, angles and offers behind Moonpig’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Moonpig’s Meta page
25
Median runHow long its ads stay up
12 days
Against Consumer GoodsNiche median 22 days
0.5×

The messages Moonpig keeps paying for

Same idea, new creatives

  • “2,000+ ANNIVERSARY CARDS IN YOUR POCKET”

    2 ads
    Moonpig ad: “2,000+ ANNIVERSARY CARDS IN YOUR POCKET”Moonpig ad: “2,000+ ANNIVERSARY CARDS IN YOUR POCKET”

    Running since Jul 2026.

How Moonpig builds them

15 ads

What Moonpig's ads are made of, row by row.

Free with an account.

Longest running

All 15

The Moonpig ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

15 ads

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The video opens with a grid of various anniversary card designs, each featuring different photos and messages. A search bar appears in the center with the text 'custom anniversary cards' as the grid scrolls. The final scene transitions to a branded screen showing the Moonpig website on a laptop and a mobile phone, with a mascot character in a space helmet appearing on the left.
Active · 144 days
Moonpig
The video displays a grid of various anniversary card designs, each featuring different photos, illustrations, and text. A search bar in the center of the screen reads 'custom anniversary cards'. The grid scrolls to reveal more card options before transitioning to a final screen showing the brand's website on a laptop and phone, accompanied by a mascot character.
Active · 133 daysVideo
Moonpig
A pink-background ad featuring a couple smiling while holding two large, personalized anniversary cards. Above them, text highlights the availability of thousands of cards, with app store buttons below. The bottom of the image features the brand logo.
Active · 113 days
Moonpig
A hand holds up three anniversary cards against a plain beige background, with a pink border surrounding the entire image. The top section features bold white text highlighting the vast selection of cards available in the app. Below the text are app store download buttons and a call-to-action button, with the brand logo at the very bottom.
Active · 113 days
Moonpig
A flatlay photograph shows four different anniversary greeting cards arranged on a light peach background, accompanied by a few paperclips and a pen. Above the image, large white text highlights the variety of cards available, with app store download buttons and a call to action button below it. The overall design is clean and bright, using a soft pink backdrop to frame the product display.
Active · 113 days
Moonpig
A split-screen graphic features a pink left panel with brand information and a right panel showing a hand holding up three anniversary cards. The text on the left highlights the vast selection of cards available and includes a search bar and app store buttons. The overall design is clean and promotional, focusing on the ease of finding and ordering cards.
Active · 77 days
Moonpig
A vibrant, abstract background features teal brushstrokes, black crescent shapes, and small purple and orange dots. Centered in the image is large, bold, black-outlined text that reads 'TOM YOU'RE MY BEST BRO'. The overall aesthetic is playful and graphic, resembling a custom greeting card design.
Active · 12 days
Moonpig
This video features an animated pig mascot that contrasts generic greeting cards with personalized ones. The pig tosses a generic card into a trash can, then showcases a custom card filled with personal photos and AI-generated stickers. The video demonstrates the card creation process on a mobile app interface, showing how users can add photos and stickers to make a unique gift.
Active · 12 daysVideo
Moonpig
A woman speaks to the camera about her forgetfulness since becoming a mother, explaining how she uses an app to manage birthday reminders and personalized cards. The video shows her using the app on her phone, then captures a candid moment of her family receiving and reacting to a card she created. The ad concludes with the woman walking outdoors with her child, emphasizing the ease of managing her busy life with the app.
Active · 12 daysVideo
Moonpig
A creator talks to the camera about the difficulty of finding gifts for friends who have everything. She demonstrates how she uses the Moonpig app to create a personalized birthday card with photos and adds a gift set. The video shows her opening the delivered package and sharing it with her friend, highlighting the personal touch.
Active · 12 daysVideo
Moonpig
A woman sits at a table, flipping through a photo album and reminiscing about a funny memory of her car breaking down. She uses a mobile app to create a custom birthday card, adding photos and AI-generated stickers that depict the chaotic event. Finally, she presents the finished card to her friend, who laughs and hugs her in appreciation.
Active · 12 daysVideo
Moonpig
This video showcases a variety of personalized greeting cards and gift options. It features animated sequences of cards opening to reveal custom photos and messages, followed by a digital interface displaying various gift categories like flowers and toys. The ad concludes with a branded mascot and a clear call to action for ordering.
Active · 12 daysVideo
Moonpig
A bright, neon-yellow background with a black and pink leopard-print pattern frames a central photograph of a child holding a donut with a bite taken out of it. The child is partially obscured by the donut, which is held up to their face. A small white rectangular box in the bottom right corner contains text.
Active · 11 days
Moonpig
A woman stands in a kitchen, holding a branded box and showing several personalized birthday cards she created. She reads the humorous, honest messages printed inside each card, which feature photos of her family members. The video ends with a shot of the cards and gifts on a table, accompanied by a discount code.
Active · 10 daysVideo
Moonpig
This video showcases the personalization features of Moonpig greeting cards and gifts. It features quick, animated transitions showing various card designs, photo uploads, and gift options like flowers and toys. The ad emphasizes the ability to create meaningful, customized birthday cards and gifts for loved ones.
Active · 9 daysVideo
Moonpig

How Moonpig makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Moonpig's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Moonpig advertises on Facebook and Instagram

The library holds 15 ads from Moonpig in Consumer Goods, and 25 running on its Meta pages now. Its most common visual formats are Headline (5 ads), UGC Selfie (4) and Animation (3). Its ads most often open on Relatability (4 ads), Statistic (4) and Curiosity (2) hooks. Its ads stay up a median 12 days, 0.5× the Consumer Goods median of 22 days.

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