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Refreshed Nov 12, 2026

MyFitnessPal ads

The hooks, angles and offers behind MyFitnessPal’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn MyFitnessPal’s Meta page
37
Median runHow long its ads stay up
65 days
Against Fitness / WellnessNiche median 30 days
2.2×

The messages MyFitnessPal keeps paying for

Same idea, new creatives

  • “Making more summer plans because”

    2 ads
    MyFitnessPal ad: “Making more summer plans because”MyFitnessPal ad: “Making more summer plans because”

    Running since Aug 2026.

  • “POV: you locked in with MyFitnessPal for the summer so you can do this”

    2 ads
    MyFitnessPal ad: “POV: you locked in with MyFitnessPal for the summer so you can do this”MyFitnessPal ad: “POV: you locked in with MyFitnessPal for the summer so you can do this”

    Running since Aug 2026.

  • “The #1 that completely changed my body”

    2 ads
    MyFitnessPal ad: “The #1 that completely changed my body”MyFitnessPal ad: “The #1 that completely changed my body”

    Running since Aug 2026.

How MyFitnessPal builds them

18 ads

What MyFitnessPal's ads are made of, row by row.

Free with an account.

Longest running

All 18

The MyFitnessPal ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

18 ads

Ask your agent about these ads
This video demonstrates the ease of using a nutrition tracking app's barcode scanner feature. It alternates between screen recordings of the app's interface and short clips of a person scanning various food items in a kitchen. The ad highlights how using the scanner helps users meet their goals by providing accurate nutritional data.
Active · 84 days
MyFitnessPal
A hand holds a smartphone displaying a meal scanning app interface over a picnic setting with bowls of pasta and strawberries. The background is blurred, showing people sitting on a checkered blanket. Large white text is overlaid on the image, presenting the app's benefit and a call to action.
Active · 84 days
MyFitnessPal
This video features a montage of people enjoying various summer activities like swimming, playing pickleball, surfing, and attending a concert. The footage is overlaid with blue-highlighted text that describes the benefits of using the app to maintain healthy habits. The video concludes with a prompt to download the app for free.
Active · 84 days
MyFitnessPal
A woman sits at a table with several plates, demonstrating how different foods have the same calorie count but different volumes. She places bowls of various foods onto plates, each labeled with text, and holds up her phone to show the MyFitnessPal app. The video ends with her eating a cookie while explaining that she is not aiming for perfection.
Active · 84 daysVideo
MyFitnessPal
This video features a montage of various people engaging in fitness activities and enjoying summer moments, such as playing tennis, running, and eating. The creative uses a split-screen effect to show the balance between active lifestyle choices and leisure. Text overlays appear throughout the video to guide the viewer through the benefits of the app.
Active · 84 days
MyFitnessPal
A creator speaks to the camera while showing a split-screen video of her progress and the MyFitnessPal app interface. The video contrasts her previous method of guessing calories with the ease of using the app to track food and body measurements. The creator highlights features like barcode scanning and voice logging to simplify the process of tracking nutrition.
Active · 84 days
MyFitnessPal
A video shows a plate of food and a laptop on a wooden table in a cafe setting. Text overlays appear on the screen, showing nutritional data being tracked in an app. The video then transitions to a branded screen with a call to action to download the app.
Active · 65 daysVideo
MyFitnessPal
A creator speaks to the camera in a split-screen format, with her face on the bottom left and screen recordings of a fitness app on the top right. She explains her struggle with tracking calories and how the app simplifies the process. The video shows various app features like barcode scanning, progress charts, and meal logging to demonstrate its ease of use.
Active · 65 daysVideo
MyFitnessPal
A woman stands in a kitchen, holding a jar of peanut butter and her phone to scan its barcode. A blue text box at the top expresses a desire for information without effort. A smaller inset image shows the phone screen scanning the jar, and a data box displays nutritional information like calories, carbs, fat, and protein.
Active · 65 days
MyFitnessPal
A woman walks along a waterfront path while holding her phone to film herself in a selfie-style video. Text is overlaid on the video, expressing gratitude to the app for helping her track calories and regain control of her life. The scene is bright and outdoors, showing the woman in athletic wear.
Active · 65 daysVideo
MyFitnessPal
A woman stands in a kitchen holding a jar of peanut butter and her phone, which is scanning the jar's barcode. A floating window shows the app's interface scanning the product, while a small graphic below displays the nutritional breakdown. A blue speech bubble at the top captures the user's desire for quick information.
Active · 63 days
MyFitnessPal
This video showcases the barcode scanning feature of a nutrition tracking app. It alternates between screen recordings of the app interface and quick clips of someone scanning food items like yogurt and spices. The hook highlights that users who meet their goals are more likely to use the scanner, emphasizing accuracy over effort.
Active · 63 daysVideo
MyFitnessPal
This video shows a montage of people engaging in various active and leisure activities, such as exercising, running, and dining out. The video uses a split-screen effect to contrast these activities, suggesting a balanced lifestyle. Text overlays appear throughout the video to guide the viewer through the message.
Active · 54 daysVideo
MyFitnessPal
A woman in a kitchen demonstrates how to prepare four jars of overnight protein oats in under ten minutes. She uses a mobile app to scan ingredients and track the nutritional content of her meal prep. The video features the creator speaking to the camera and showing the process of assembling the jars, concluding with her holding the finished meals.
Active · 43 daysVideo
MyFitnessPal
A fitness creator shares three tips for sustainable progress in a gym and home setting. The video features the creator demonstrating exercises, using the MyFitnessPal app on her phone, and preparing a meal. Text overlays appear throughout to highlight her advice, starting with a hook about avoiding burnout.
Active · 43 daysVideo
MyFitnessPal
A close-up shot of a bowl of soup on a wooden table, with a hand holding a spoonful of the soup above it. A can of Campbell's Lemon Pepper Chicken soup stands next to the bowl, displaying its nutritional highlights. The background is a blurred kitchen setting with a glass of water.
Active · 29 days
MyFitnessPal
This video features a montage of people enjoying various summer activities like swimming, playing paddleball, surfing, and attending a festival. The footage is overlaid with blue-tinted text that highlights the benefits of using the app to maintain healthy habits. The ad concludes with a call to action to download the app for free.
Active · 29 daysVideo
MyFitnessPal
A top-down view of a yellow bowl filled with yogurt, granola, chopped apples, and green grapes, held by a person's hand. Above the bowl, a digital nutrition tracking dashboard shows daily calorie and macronutrient progress bars. A blue text box at the bottom shares a personal experience about using the app for consistent food tracking.
Active · 7 days
MyFitnessPal

How MyFitnessPal makes its ads

What its ads are built from, by type, counted over the ads we have read.

What MyFitnessPal's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How MyFitnessPal advertises on Facebook and Instagram

The library holds 18 ads from MyFitnessPal in Fitness / Wellness, and 37 running on its Meta pages now. Its most common visual formats are Text Overlay (11 ads), UGC Selfie (6) and Demo (4). Its ads most often open on Relatability (9 ads), Aspirational (2) and Bold claim (2) hooks. Its ads stay up a median 65 days, 2.2× the Fitness / Wellness median of 30 days.

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