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Refreshed Nov 12, 2026

Paperless Post ads

The hooks, angles and offers behind Paperless Post’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Paperless Post’s Meta page
424
Median runHow long its ads stay up
13 days
Against Consumer GoodsNiche median 19 days
0.7×

How Paperless Post builds them

53 ads

What Paperless Post's ads are made of, row by row.

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Longest running

All 53

The Paperless Post ads that ran longest.

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53 ads

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A digital birthday invitation card is displayed inside a green envelope against a light yellow background decorated with confetti and a party hat. The invitation features a black-and-white photo of a laughing child at the top, with colorful bunting graphics above it. Below the photo, the card contains text details about a birthday party, including the child's name, age, date, time, and location.
Active · 164 days
Paperless Post
A digital birthday card illustration is shown emerging from a green envelope with a gold-colored interior. The card features a cartoon lobster wearing a party hat, surrounded by confetti, with the text GO CRAY ON YOUR BIRTHDAY printed above it. The brand logo is positioned at the top of the light blue background.
Active · 164 days
Paperless Post
A hand paints watercolor illustrations of oranges, lemons, and flowers on white paper. The video then transitions to show digital baby shower invitations featuring these illustrations and playful text. The creative showcases the artistic process behind the invitation designs.
Active · 164 daysVideo
Paperless Post
A flatlay composition on a dark olive background features two elegant digital invitation designs. One invitation is a black card with gold lettering for a graduation party, while the other is a cream-colored card with a decorative border for a fundraising dinner. Gold confetti is scattered across the surface, alongside a small plate with an appetizer and a martini glass.
Active · 164 days
Paperless Post
A vertical digital invitation for a baby shower is centered on a cream-colored background decorated with hand-painted blue clouds and gold stars. The invitation features a whimsical illustration of a crescent moon and sun, with text announcing the event details. An open gold envelope with a blue and white diamond-patterned liner sits behind the invitation card.
Active · 164 days
Paperless Post
A digital invitation card for a baby shower is centered on a soft pink background, partially tucked into a white envelope. The invitation features a delicate watercolor floral border with small animals and a clock at the bottom. The text on the card details the event, including the honoree's name, date, time, and location.
Active · 164 days
Paperless Post
The creative shows a digital invitation card emerging from a black envelope against a muted sage green background. The invitation features an abstract gold and cream pattern with centered black text detailing an event. The brand logo is positioned at the top center of the image.
Active · 164 days
Paperless Post
A digital invitation card for a baby shower is centered against a yellow gingham background. The card features a scalloped pink border, a green background with floral illustrations, and text announcing a baby shower. To the left of the card, the brand logo is displayed.
Active · 164 days
Paperless Post
A formal invitation card design with a cream-colored textured background and a thin gold border. The text is centered in a classic serif font, with the event name 'Silent Auction' highlighted in a larger, elegant blue script. The invitation provides details for an event, including the host society, the date, and the location.
Active · 164 days
Paperless Post
A top-down view shows a person's hands painting watercolor mushrooms on a piece of paper. Beside the paper are small paper cut-outs of characters. The creative focuses on the artistic process of creating the illustrations.
Active · 164 days
Paperless Post
This carousel showcases five different digital birthday invitation designs from Paperless Post. Each card features a unique, themed invitation card centered on a textured background, accompanied by matching digital envelope graphics and party-themed props like cake, sports equipment, or game controllers. The designs range from illustrated sports and animal themes to neon-style and gaming-inspired layouts.
Active · 164 days
Paperless Post
A digital save-the-date card is shown emerging from a black envelope with a gold interior. The card features an arched frame containing a black-and-white photo of a laughing couple running on a beach. Below the photo, the date, names, and location are printed in a clean, elegant font.
Active · 164 days
Paperless Post
This video showcases a series of digital invitation designs featuring classic Richard Scarry illustrations. Each invitation appears on a light blue background, with animated characters from the Busytown universe driving across the screen between each design. The video highlights various party themes, including birthdays and pool parties, emphasizing the nostalgic aesthetic of the artwork.
Active · 164 days
Paperless Post
A digital invitation card is shown emerging from a dark red envelope against a soft, neutral background with a faint tree illustration. The invitation features elegant typography announcing a networking event, with details about the date, time, and location. The brand logo is positioned at the top of the frame.
Active · 163 days
Paperless Post
This animated video features characters from the world of Richard Scarry, such as a mouse flying a small red plane and other animals in various aircraft. The animation style is reminiscent of classic children's book illustrations, with a soft, hand-drawn aesthetic. The video concludes with a festive border of colorful balloons and confetti, displaying the brand name and the collaboration title.
Active · 159 daysVideo
Paperless Post
A top-down view shows a pair of hands painting watercolor illustrations of mushrooms and a character on a piece of paper. The artist carefully adds detail to the drawings, with finished paper cut-outs of characters already placed on the table. The scene is calm and focused on the creative process of making art.
Active · 154 daysVideo
Paperless Post
The image displays three distinct, elegant digital invitation designs emerging from their respective envelopes against a muted sage green background. Each invitation features sophisticated typography and gold-accented details, representing different event themes such as a casino night, a silent auction, and a fundraising dinner. The brand logo is centered at the top of the frame.
Active · 148 days
Paperless Post
A vertical image shows a pink birthday card featuring the words 'happy birth day' in a playful, bubbly white font. The card is partially tucked into a black envelope, set against a background of crinkled silver foil. The brand logo is centered at the top of the frame.
Active · 142 days
Paperless Post
The creative displays two separate invitation designs for a birthday party, set against a dark green background with a martini glass in the top right corner and a pickle garnish on a napkin in the bottom left. The first invitation, titled 'Dirty 30 Social Club', features a martini glass illustration and event details. The second invitation, titled 'bill's a tini bit older', features hand-drawn illustrations of various cocktail glasses and event details.
Active · 141 days
Paperless Post
A digital invitation card for a baby shower is shown emerging from an open envelope against a soft pink background. The invitation features a delicate watercolor floral border with small animals and text detailing the event. The brand logo is positioned at the top center of the image.
Active · 121 days
Paperless Post

How Paperless Post makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Paperless Post's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Paperless Post advertises on Facebook and Instagram

The library holds 53 ads from Paperless Post in Consumer Goods, and 424 running on its Meta pages now. Its most common visual formats are Editorial (19 ads), Illustration (10) and Headline (7). Its ads most often open on Direct address (5 ads), Aspirational (3) and Relatability (2) hooks. Its ads stay up a median 13 days, 0.7× the Consumer Goods median of 19 days.

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