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Refreshed Nov 12, 2026

Pipette ads

The hooks, angles and offers behind Pipette’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Pipette’s Meta page
94
Median runHow long its ads stay up
16 days
Against Kids / BabyNiche median 24 days
0.7×

The messages Pipette keeps paying for

Same idea, new creatives

  • “JUST WHAT SENSITIVE SKIN NEEDS”

    2 ads
    Pipette ad: “JUST WHAT SENSITIVE SKIN NEEDS”Pipette ad: “JUST WHAT SENSITIVE SKIN NEEDS”

    Running since Oct 2026.

How Pipette builds them

26 ads

What Pipette's ads are made of, row by row.

Free with an account.

Longest running

All 26

The Pipette ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

26 ads

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A parent demonstrates a skincare routine on their young child's scraped knee. The video shows the parent spraying a product onto the wound, followed by applying a balm. The child is then shown walking around, appearing to be in less pain. The parent then shows both products to the camera, recommending them for various skin issues.
Active · 158 days
Pipette
A hand holds two blue bottles of skincare products against a backdrop of colorful tulips. The video is a short, static-like clip with text overlays appearing to introduce the products as essentials for parents. The scene remains consistent throughout, focusing on the products in a natural, outdoor setting.
Active · 59 daysVideo
Pipette
A studio-shot image shows a collection of baby shampoo products arranged on a wooden surface against a tiled wall. The display includes a tube, a pump bottle, and a large refill pouch, all in a soft green color. A speech bubble graphic highlights the refill's value, and text above the products emphasizes the benefit of care and savings.
Active · 59 days
Pipette
A mother holds her young son, who has a small scrape on his knee, and sprays a product on it. The boy immediately asks for more, showing he feels no pain. The video then shows the product bottle close-up. The hook is a text overlay promising to show what gave the toddler relief.
Active · 59 days
Pipette
A hand pours baby shampoo from a refill pouch into a bottle in a bathroom setting. A small toy boat sits on the ledge next to the bottle. Text on the right highlights the product's benefits and certifications, while a badge on the left emphasizes the value of the refill.
Active · 59 days
Pipette
The creative is a two-card carousel showcasing new skincare products. The first card features two bottles submerged in water with slices of watermelon and a hibiscus flower. The second card displays a full range of five skincare products arranged on a wooden surface against a green paneled wall, accompanied by a yellow towel and a small vase of dried flowers.
Active · 49 days
Pipette
A video featuring several children applying a face cream to their skin in a home setting. The children are shown in different rooms, including a living room and a bathroom, as they rub the product on their faces and hands. Text overlays appear throughout the video to describe the product's benefits, and the children are seen dancing and playing while using the cream.
Active · 44 days
Pipette
A mother bathes her baby in a tub, demonstrating a baby shampoo and lotion set. The video features close-ups of the products being used, the baby being washed, and the mother applying lotion to the baby's skin. Text overlays appear throughout, highlighting the product's clean, fragrance-free ingredients and its ease of use.
Active · 38 days
Pipette
A woman speaks to the camera in a bedroom, explaining the science of baby skin and why it requires specific care. The video cuts between her talking and shots of her applying a balm to a baby's skin. Text overlays appear throughout the video to highlight key points about skin health and the product's benefits.
Active · 28 days
Pipette
A woman speaks to the camera about why babies' skin dries out quickly, holding a tube of balm. The video cuts to a baby holding the tube, then back to the woman, and then to a close-up of her applying the balm to a baby's leg. The video ends with the woman holding the baby and then speaking to the camera again.
Active · 28 days
Pipette
A high-angle shot shows a toddler's hands holding two light purple bottles of skin rescue spray while sitting on a textured rug. A dark blue circular badge on the right side reads 'NEW'. Below the product, a customer testimonial is printed in white text, praising the product's effectiveness.
Active · 24 days
Pipette
A close-up, top-down shot shows an adult hand spraying a light blue bottle onto a child's scraped knee. The child is sitting on the adult's lap, holding a pair of sunglasses. A blue text box with white text is overlaid on the lower portion of the image.
Active · 21 days
Pipette
A static product shot of two yellow bottles, a foamy face wash and a jelly face cream, sitting on a wooden surface against a green paneled wall. A yellow polka-dot towel is folded behind the bottles, and a small animated autumn leaf character is positioned in the top right corner. Text is overlaid at the top and center of the frame, introducing the new product duo.
Active · 17 daysVideo
Pipette
A mother demonstrates a three-step skincare routine on her toddler to manage eczema flare-ups. The video shows the application of a wash, a spray, and a balm, with text overlays detailing the benefits of each product. The mother then holds the three products together while her toddler walks in the background.
Active · 15 days
Pipette
A woman speaks to the camera about why babies' skin dries out quickly, holding a tube of baby balm. The video cuts between her talking and shots of her applying the balm to a baby's skin. Text overlays appear throughout the video to highlight the key points of her explanation.
Active · 14 daysVideo
Pipette
A new mother shares tips for a baby's first bath, demonstrating the process with her infant. The video features close-up shots of the baby, the bath setup, and the brand's baby shampoo and lotion. Text overlays provide helpful advice throughout the video, and the mother speaks directly to the camera about her experience.
Active · 14 daysVideo
Pipette
A close-up, first-person shot shows a hand holding a light blue tube of baby skincare balm. In the blurred background, a baby sits on a carpeted floor playing with wooden blocks. Two text boxes are overlaid at the top, addressing parents and sharing a personal experience of the product's effectiveness.
Active · 7 days
Pipette
A static product shot of two skincare bottles, a foamy face wash and a jelly face cream, sitting on a wooden surface against a green paneled wall. A yellow towel is folded to the left of the products. A small, cute cartoon leaf graphic is positioned in the top right corner. Text overlays appear at the top and center of the frame to introduce the product.
Active · 6 daysVideo
Pipette
A woman sits in a chair and speaks directly to the camera, holding a tube of balm. A social media comment asking for eczema advice is overlaid at the top of the screen. She gestures with the product as she explains its benefits and ingredients, maintaining a professional yet personal tone throughout the video.
Active · 3 days
Pipette
A studio-shot product image of a light blue spray bottle centered against a cream background. Dashed lines extend from the bottle to six text labels detailing the benefits of its active ingredient. A large headline at the top introduces the topic.
Active · 3 days
Pipette

How Pipette makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Pipette's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Pipette advertises on Facebook and Instagram

The library holds 26 ads from Pipette in Kids / Baby, and 94 running on its Meta pages now. Its most common visual formats are UGC Selfie (13 ads), Text Overlay (10) and Product Image (9). Its ads most often open on Question (4 ads), Relatability (4) and Demographic callout (3) hooks. Its ads stay up a median 16 days, 0.7× the Kids / Baby median of 24 days.

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