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Refreshed Nov 12, 2026

Primally Pure ads

The hooks, angles and offers behind Primally Pure’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Primally Pure’s Meta page
360
Median runHow long its ads stay up
4 days
Against Beauty / Personal CareNiche median 19 days
0.2×

The messages Primally Pure keeps paying for

Same idea, new creatives

  • “Can somebody please explain why we're still putting harsh chemicals on one of the most sensitive parts of our body?”

    2 ads
    Primally Pure ad: “Can somebody please explain why we're still putting harsh chemicals on one of the most sensitive parts of our body?”

    Running since Oct 2026.

  • “Holiday ready color. None of the chemicals”

    2 ads
    Primally Pure ad: “Holiday ready color. None of the chemicals”Primally Pure ad: “Holiday ready color. None of the chemicals”

    Running since Oct 2026.

  • “If you apply deo, lip oil, or moisturizer every day, this bundle passes the non-toxic test”

    2 ads
    Primally Pure ad: “If you apply deo, lip oil, or moisturizer every day, this bundle passes the non-toxic test”

    Running since Oct 2026.

How Primally Pure builds them

52 ads

What Primally Pure's ads are made of, row by row.

Free with an account.

Longest running

All 52

The Primally Pure ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

52 ads

Ask your agent about these ads
A close-up, warm-toned portrait of a person's lower face, focusing on their lips as a tinted lip balm is applied. The lighting is soft and golden, highlighting the skin's texture. Centered text overlays the image, presenting the brand name, a benefit-focused headline, and the product name.
Active · 18 days
Primally Pure
A young woman with a headband talks to the camera in a home setting, sharing her skincare routine. She explains why she switched from retinol to natural products, then demonstrates applying a mask and serum to her face. The video features close-ups of the products and her applying them, with text captions appearing on screen throughout the video.
Active · 18 days
Primally Pure
A young woman speaks to the camera in a store aisle and then in a room, holding a small travel kit. She shows various travel-sized skincare products from the kit, pointing out their ingredients and benefits. The video features text overlays that highlight her frustration with toxic ingredients in standard products and her appreciation for the brand's clean alternatives.
Active · 18 days
Primally Pure
A clean, studio-lit product shot displays three skincare items arranged above a canvas toiletry bag on a light grey background. Dark green text at the top addresses a specific audience, while a dark green box on the left highlights the bundle's value and pricing. An arrow points from a text line to the bag, indicating it is included for free.
Active · 18 days
Primally Pure
A close-up shot of a dark green bottle of body wash being held by a hand. The bottle is covered in water droplets, suggesting it is in a shower setting. Text is overlaid on the left side of the image, describing the scent profile and the product type.
Active · 18 days
Primally Pure
A woman speaks directly to the camera, explaining how simplifying her skincare routine helped her see results. She demonstrates applying a face mask and a serum, highlighting their natural ingredients and benefits. The video features close-ups of the products and the woman's face as she applies them, with text overlays emphasizing her points.
Active · 18 days
Primally Pure
This static image displays a product bundle list against a clean, light background. Each item is shown in a small, rounded square frame with its name and price, and a green text bubble highlights the non-toxic nature of the products. A red circle emphasizes the discounted subtotal at the bottom of the list.
Active · 18 days
Primally Pure
A clean, minimalist video showcasing a bundle of skincare products on a plain white background. The products, including a body butter, lip oil, and deodorant, are displayed alongside a small travel bag. The specific product variants cycle through different options throughout the video, while the text remains static at the top and bottom of the frame.
Active · 18 days
Primally Pure
A woman wearing a sleep mask sits at a table outdoors, holding a stick of deodorant. She describes the scent and explains why the product is pink, attributing the color to the rose kaolin clay ingredient. The video features text overlays to highlight the product's features and benefits.
Active · 18 days
Primally Pure
A woman in a light blue dress speaks directly to the camera, demonstrating a skincare routine using two products. She applies a dark-colored mask to her face with a brush, then later applies a serum to her hands and face. The video is shot in a home setting with natural lighting, and captions appear on screen throughout to highlight the benefits of the products.
Active · 18 days
Primally Pure
A studio-lit close-up of a black deodorant stick covered in water droplets against a muted blue background. Large white text at the top makes a bold claim about the product being the last one the viewer will ever need. Smaller text below highlights the benefit of using non-toxic ingredients.
Active · 18 days
Primally Pure
A woman speaks directly to the camera about the benefits of using natural skincare products. She demonstrates the application of a face mask and a serum on her own skin, showing the texture of the products and the final result. The video features text overlays that highlight the key points of her routine and the product benefits.
Active · 18 days
Primally Pure
A woman in a light blue dress demonstrates a skincare routine in her home. She applies a dark-colored face mask with a brush, then uses a serum on her face, explaining the benefits of the natural ingredients. The video features close-ups of the products and the woman's face as she applies them.
Active · 18 days
Primally Pure
A woman wearing a blindfold sits at a table outdoors, testing different deodorant sticks by smell. She identifies the scents and describes the benefits of the product, including its natural ingredients and effectiveness. The video features close-up shots of the deodorant sticks on a wooden block and the woman speaking to the camera.
Active · 18 days
Primally Pure
A close-up shot of a person's lower face, focusing on their lips as a tinted lip balm is applied. The lighting is warm and soft, highlighting the natural texture of the skin. White text is overlaid in the center, and a product name is printed at the bottom.
Active · 18 days
Primally Pure
A creator demonstrates a multi-use lip and cheek tint on her face, showing how it blends into her skin. She highlights the product's ingredients and its ease of use in various outdoor and indoor settings. The video features close-ups of the product being applied and swatched on her arm.
Active · 17 days
Primally Pure
A video featuring multiple creators discussing the benefits of a natural deodorant. The ad highlights the ingredients of conventional deodorants versus the featured product, showing close-ups of the product and its application. The hook challenges the viewer to check their current deodorant's ingredient label for toxins.
Active · 17 days
Primally Pure
This video showcases a bundle of skincare products against a plain, light-colored background. The products, including a body butter, lip oil, and deodorant, are displayed alongside a travel bag. The specific scents of the body butter and deodorant cycle through different options throughout the video, while the text at the top and the price at the bottom remain constant.
Active · 16 daysVideo
Primally Pure
A woman with a headband talks to the camera about her skincare routine, demonstrating the application of a mask and serum. She explains how simplifying her routine led to better results and highlights the natural ingredients of the products. The video features close-up shots of the products and the woman applying them to her face.
Active · 15 daysVideo
Primally Pure
This video features a man in a cowboy hat discussing the importance of sourcing ingredients for skincare products. It cuts between his interview, shots of cattle on a farm, and footage of the product being manufactured and used by a woman. The ad highlights the brand's commitment to natural, regenerative farming practices.
Active · 14 days
Primally Pure

How Primally Pure makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Primally Pure's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Primally Pure advertises on Facebook and Instagram

The library holds 52 ads from Primally Pure in Beauty / Personal Care, and 360 running on its Meta pages now. Its most common visual formats are UGC Selfie (17 ads), Text Overlay (12) and Demo (11). Its ads most often open on Relatability (9 ads), Aspirational (6) and Bold claim (5) hooks. Its ads stay up a median 4 days, 0.2× the Beauty / Personal Care median of 19 days.

Brands like Primally Pure

Primally Pure by format

Primally Pure by hook

Niche