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Square ads: 31 winning Facebook and Instagram ads

Every Square ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 83 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
57
Median run
17 days
Against Finance / Fintech’s 17-day median
1.0×
In the library: 20 statics, 2 carousels, 9 videos
31 ads

Longest run

Longest run: 83 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Square ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

31 ads

A woman stands behind a cluttered retail counter, looking overwhelmed by paperwork and manual tasks. As she interacts with a digital point-of-sale system, various icons representing business management tools appear around her, streamlining her workflow. The video concludes with the woman looking confident and organized, with the brand logo and a call to action displayed on screen.
Live83 days
Square
A high-angle, isometric studio shot of a white, square-shaped payment terminal reader. The device is set against a plain, light grey background, highlighting its clean, minimalist design and compact form factor. The center of the device features a subtle icon indicating contactless payment capabilities.
Live83 days
Square
A high-angle studio shot of a white Square point-of-sale terminal on a plain white background. The screen displays a cafe menu interface with various food and drink items, showing a current sale total of $15.75. The device is angled slightly toward the viewer, highlighting its sleek design and user interface.
Live83 days
Square
A high-resolution studio shot of a Square payment terminal angled slightly to the right against a plain white background. The device screen displays a digital point-of-sale interface with a grid of food items, prices, and a 'View basket' button. The image highlights the hardware's sleek design and its functional software interface.
Live78 days
Square
A man sits at a wooden table in front of a wall decorated with framed art, holding a laptop open to show various software interfaces. He speaks directly to the camera, gesturing to the screen as it displays different features of the business management platform. The video uses a mix of the man talking and screen recordings of the software to explain how it simplifies business operations.
Live25 days
Square
A clean, high-angle studio shot displays a white payment terminal on the left and a black multi-port charging hub on the right against a plain white background. The terminal screen shows a keypad interface with a transaction amount of £65.00 and a blue 'Charge' button. Both devices are connected by black cables, emphasizing their functionality as a cohesive payment setup.
Live25 days
Square
This carousel ad features three distinct scenes, each highlighting a different business type using the same point-of-sale hardware. The first card shows a busy café, the second a salon with floral arrangements, and the third a retail shop. Each card features a bold headline addressing the specific business owner and a photo of the product in use.
Live20 days
Square
The video opens with a search bar on a black background asking how to keep a salon calendar full. It then cuts to a woman in a salon using a point-of-sale terminal, with text explaining how to track returning and lapsing customers. The final scene shows the brand logo and a call to action to get started.
Live20 days
Square
The video opens with a search bar on a black background, where a question about managing a beauty business is typed out. It then cuts to a woman in a salon setting, using a Square payment terminal to manage her business. The final scene shows the brand logo and a call to action on a black background.
Live20 days
Square
The video opens with a search bar on a black background, where a user types a question about protecting their beauty business. It then cuts to a woman in a salon setting, standing at a counter and using a Square payment terminal. The video concludes with a final screen showing the brand logo and a call-to-action button.
Live20 days
Square
This carousel ad features three cards showcasing different business management capabilities. Each card displays a short, direct headline at the top and a high-quality photograph below showing the product in a real-world business setting. The imagery highlights payment processing, appointment scheduling, and sales tracking.
Live20 days
Square
A split-frame image featuring a black background with white text at the top and a photograph of a woman working in a warehouse at the bottom. The woman is standing in an aisle filled with cardboard boxes on shelves, holding a smartphone and scanning a barcode on a box. The text highlights the benefit of centralized sales management.
Live19 days
Square
A high-angle shot shows a person working at a wooden table with a laptop and a smartphone, surrounded by produce crates and baked goods. Above the image, a large, bold headline in black text on a white background states the hook. The scene suggests a small business owner managing their operations.
Live19 days
Square
A static image features a smiling man behind a counter in a retail setting, holding a smartphone and standing next to a payment terminal. Above the image, large black text on a white background addresses the viewer directly. The creative uses a professional, candid photograph to illustrate the concept of business management.
Live19 days
Square
A smiling employee in a green t-shirt stands behind a counter, looking down at a payment terminal. A customer's hand is shown in the foreground, holding a smartphone to tap and pay on the Square terminal. Large white text is overlaid in the center of the image.
Live17 days
Square
A static ad featuring a person using a Square point-of-sale terminal on a wooden desk. Above the image, large white text announces a significant discount on hardware. The brand logo is centered at the very top.
Live17 days
Square
The video showcases a point-of-sale terminal on a wooden counter in a restaurant setting. The camera pans across the device, highlighting its interface and sleek design. Text overlays appear throughout the video to emphasize the product's benefits and call to action.
Live17 days
Square
A close-up, slightly high-angle shot shows a customer paying at a point-of-sale terminal in a cafe. The screen displays a transaction total and itemized list, while a hand holds a blue payment card near the reader. Large white text is overlaid in the center of the image, clearly stating the benefit of the service.
Live17 days
Square
A static image featuring a person using a point-of-sale terminal at a bookstore counter. The text at the top of the image highlights a significant discount on hardware. The scene is brightly lit and shows the product in a professional, retail setting.
Live17 days
Square
A split-frame image featuring a black background with white text at the top and a photograph of two men in a clothing store at the bottom. The text highlights the benefit of unified sales tracking. The photograph shows one man holding a smartphone to accept a payment from another man in a retail setting.
Live17 days
Square

Lifestyle Image, on 17 of its 31 ads

Counted over its 31 filed ads

How Square makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Square's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Square advertises on Facebook and Instagram

The library holds 31 ads from Square in Finance / Fintech, and 57 running on its Meta pages now. Its most common visual formats are Lifestyle Image (17 ads), Headline (15) and Product Image (5). Its ads most often open on Belief (7 ads), Offer only (6) and Direct address (4) hooks. Its ads stay up a median 17 days, 1.0× the Finance / Fintech median of 17 days.

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