Refreshed Nov 12, 2026

The hooks, angles and offers behind Stella & Chewy's’ Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Stella & Chewy's’s Meta page
117
Median runHow long its ads stay up
77 days
Against PetsNiche median 33 days
2.3×

The messages Stella & Chewy's keeps paying for

Same idea, new creatives

  • “#1 Freeze-dried Raw Meal Topper”

    3 ads
    Stella & Chewy's ad: “#1 Freeze-dried Raw Meal Topper”Stella & Chewy's ad: “#1 Freeze-dried Raw Meal Topper”Stella & Chewy's ad: “#1 Freeze-dried Raw Meal Topper”

    Running since May 2025.

  • “High Protein Kibble”

    3 ads
    Stella & Chewy's ad: “High Protein Kibble”Stella & Chewy's ad: “High Protein Kibble”Stella & Chewy's ad: “High Protein Kibble”

    Running since Sep 2025.

  • “Make Their Bowl Irresistable”

    2 ads
    Stella & Chewy's ad: “Make Their Bowl Irresistable”Stella & Chewy's ad: “Make Their Bowl Irresistable”

    Running since Jul 2025.

How Stella & Chewy's builds them

49 ads

What Stella & Chewy's's ads are made of, row by row.

Free with an account.

Longest running

All 49

The Stella & Chewy's ads that ran longest.

Free with an account.

A corgi sits on a wooden floor next to a bowl of food and a bag of freeze-dried meal mixers. Below the dog, a headline states the product is the number one freeze-dried raw meal topper. A red banner at the bottom features three circular icons highlighting protein, probiotics, and picky eater approval, followed by a five-star rating and a claim of over one million happy pups.
Active · 541 days
A corgi lies on a white bedspread next to a bag of dog food and a glass jar of food pieces. Below the dog, a red banner displays three circular icons with text labels describing product benefits. At the bottom, a five-star rating is shown with a count of happy customers.
Active · 541 days
A dog looks up expectantly as a hand pours a freeze-dried meal topper from a pouch into its bowl. Below the dog, three different product pouches are displayed in a row against a soft background. The text on the image highlights the benefit of making food irresistible with raw nutrients.
Active · 470 days
A studio-shot image shows a corgi happily licking a food topper being sprinkled from a pouch onto a bowl of food. The brand logo is at the top, followed by a headline and a sub-headline about flavor and nutrition. A red banner at the bottom indicates where the product can be purchased.
Active · 463 days
A bright, high-angle shot features a happy corgi sitting at a table next to a bowl of kibble and a bag of dog food. The background is a vibrant red outdoor cushion. Large white text is overlaid at the top of the image, clearly stating the product's main benefit.
Active · 430 days
A portrait-oriented image shows a fluffy Australian Shepherd dog standing outdoors against a wooden wall. In the foreground, a bag of dog food is placed on the ground. White text is overlaid on the right side of the image, highlighting the product's high protein content and its benefit for playtime.
Active · 429 days
A dog sits on a wooden floor, licking one of two red bags of frozen raw pet food placed in front of it. The brand name is centered at the top, followed by a three-word instruction about preparing the food. The bottom of the image indicates where the product can be purchased.
Active · 428 days
A woman kneels on a wooden floor, gently placing food into a metal bowl for a golden retriever. The image is overlaid with a large, bold headline about nutrition and speed. At the bottom, two bags of dog food are displayed against a red background, accompanied by a call to action.
Active · 353 days
A small, fluffy dog stands on a wooden bridge, holding a bright red bag of dog food in its mouth. The image features bold text overlays at the top and bottom, with a white arrow pointing from a label to the product. A five-star rating and a customer count are displayed at the very bottom.
Active · 298 days
A fluffy white dog stands in a home setting, holding a bag of dog food in its mouth. The image features bold red text overlays highlighting the product's appeal to picky eaters and a social proof claim about happy dogs. The brand logos for Stella & Chewy's and Petco are at the top.
Active · 298 days
A woman addresses the camera to debunk common myths about feeding dogs a raw diet. She alternates between speaking directly to the viewer and showing footage of her dog eating the product in various settings, including a kitchen and outdoors. Text overlays appear throughout the video to highlight the myths being addressed and the product's benefits.
Active · 253 daysVideo
A man speaks to the camera about his dogs' picky eating habits, then shows how he uses a freeze-dried raw food product to solve it. The video features the man feeding his dogs the product as a treat and mixing it into their kibble. Text overlays appear throughout the video to highlight the product's benefits and the man's experience.
Active · 253 daysVideo
A woman speaks directly to the camera about her dog's health, interspersed with clips of her dog eating, playing, and being active. The video features text overlays that highlight the benefits of the product, which is shown in various settings including a kitchen and a store. The ad concludes with a branded graphic showing the product packaging and a call to action.
Active · 252 daysVideo
This video features a split-screen format where a woman speaks to the camera in the bottom half while footage of her dog plays in the top half. The woman shares her experience with her dog's picky eating habits and how she found a solution. The video includes text overlays that highlight the benefits of the product, such as its ingredients and the positive impact on her dog's mealtime.
Active · 232 daysVideo
A white and brown dog lies on a wooden floor, licking one of two red bags of frozen pet food. The brand name is centered at the top, followed by a three-word headline. At the bottom, a single line indicates where the product can be purchased.
Active · 218 days
A bright, clean studio shot features a Corgi lying on a white bedspread next to a bag of dog food and a glass jar of the product. Below the dog, a red horizontal banner displays three circular icons with text labels highlighting product benefits. A row of five red stars and a text line about customer satisfaction sit at the very bottom.
Active · 217 days
A static image shows a hand holding a bag of dog food topper, sprinkling it over a bowl of food while a corgi licks its lips in anticipation. The background is a clean, neutral studio setting. Text at the top introduces the product's benefit, and a red banner at the bottom indicates where it can be purchased.
Active · 217 days
A small, fluffy dog stands on a wooden bridge, holding a bright red bag of dog food in its mouth. The bag is prominently displayed in the center of the frame, with text overlays above and below it. The background is a soft-focus outdoor park setting.
Active · 215 days
A bright, high-angle shot shows a happy Corgi sitting on a dark table in front of a red couch. To the right of the dog is a bag of dog food, and in the foreground is a copper bowl filled with kibble. Text on the left side of the image highlights the product's high protein content and its benefit for playtime energy.
Active · 214 days
A corgi sits on a hardwood floor next to a bowl of food and a bag of meal toppers. Below the dog, a red banner features three circular icons highlighting product benefits, followed by a star rating and a customer count. The text clearly labels the product as a top-rated meal topper for dogs.
Active · 198 days

How Stella & Chewy's makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Stella & Chewy's's ads are built from: who is in frame, the words, the structure, the top format and hook.

Card needed, $0 today. Cancel within 7 days, pay nothing.

How Stella & Chewy's advertises on Facebook and Instagram

The library holds 49 ads from Stella & Chewy's in Pets, and 117 running on its Meta pages now. Its most common visual formats are UGC Selfie (18 ads), Headline (14) and Lifestyle Image (14). Its ads most often open on Relatability (13 ads), Authority (6) and Bold claim (6) hooks. Its ads stay up a median 77 days, 2.3× the Pets median of 33 days.