AdSwipeFile

Refreshed Nov 12, 2026

UpToDate ads

The hooks, angles and offers behind UpToDate’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn UpToDate’s Meta page
851
Median runHow long its ads stay up
3 days
Against HealthcareNiche median 21 days
0.1×

The messages UpToDate keeps paying for

Same idea, new creatives

  • “For over 30 years, UpToDate has provided medical professionals with trusted clinical answers in an easily searchable format”

    2 ads
    UpToDate ad: “For over 30 years, UpToDate has provided medical professionals with trusted clinical answers in an easily searchable format”UpToDate ad: “For over 30 years, UpToDate has provided medical professionals with trusted clinical answers in an easily searchable format”

    Running since Feb 2026.

  • “Have I considered all the right risk factors?”

    2 ads
    UpToDate ad: “Have I considered all the right risk factors?”

    Running since Oct 2026.

  • “UpToDate Expert AI”

    2 ads
    UpToDate ad: “UpToDate Expert AI”

    Running since Nov 2026.

How UpToDate builds them

31 ads

What UpToDate's ads are made of, row by row.

Free with an account.

Longest running

All 31

The UpToDate ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

31 ads

Ask your agent about these ads
This video features a medical professional reviewing a clipboard, followed by a display of the product's interface on various devices. It then shows a group of medical staff consulting a tablet together. The ad uses text overlays to highlight the benefits of a group subscription and includes a call to action at the end.
Active · 274 daysVideo
UpToDate
This video features a testimonial from a doctor who explains the benefits of using a medical research platform. The doctor speaks directly to the camera, sharing how the tool saves him time and helps him provide better care to his patients. The video uses a clean, professional aesthetic with text overlays that introduce the questions being answered and the final call to action.
Active · 274 daysVideo
UpToDate
A laptop screen displays a medical database interface, showing detailed drug information and clinical guidelines. Below the screen, a testimonial quote from a pharmacist is printed on a white background, praising the resource's reliability and depth. The video remains static throughout, focusing on the software interface and the professional endorsement.
Active · 274 days
UpToDate
A static image shows three medical professionals in white coats and scrubs standing outdoors, looking at a tablet together. To the left, a white panel contains a blue horizontal line and text describing the brand as a leading clinical decision support resource. The brand logo is positioned at the bottom left of the white panel.
Active · 274 days
UpToDate
This video features a series of professional stock footage clips showing medical staff collaborating and using digital devices. Text overlays appear throughout, highlighting the benefits of a clinical information resource and promoting a group subscription discount. The ad concludes with a call to action to visit a specific website to save on a subscription.
Active · 259 days
UpToDate
This video features medical professionals in clinical settings, including a doctor reviewing information on a laptop and a team of doctors discussing a case with a tablet. Text overlays highlight the resource's long-standing history, its searchable format, and its evidence-based nature. The ad concludes with a call to action to visit a specific URL to save on a group subscription.
Active · 217 daysVideo
UpToDate
A clean, professional static ad featuring a testimonial from a medical doctor. The image includes a quote about the product's utility in clinical settings, followed by the doctor's name, title, and a circular portrait of her in a white coat. The brand logo is placed at the bottom left.
Active · 214 days
UpToDate
The video features a doctor in a white coat using a smartphone, which then transitions to a screen recording of an AI-powered clinical decision support tool. The interface shows a search bar and a generated summary with cited sources. The background is a dark, professional graphic with the brand logo and a persistent offer for a discount on group subscriptions.
Active · 204 days
UpToDate
A split-screen image shows a doctor holding a tablet displaying a clinical growth chart to a young patient in a medical office. On the left, a white background features a bold headline in Spanish about accessing clinical information. The brand logo is placed at the bottom left.
Active · 184 days
UpToDate
A close-up photograph shows a patient lying on a hospital bed, wearing a surgical cap and gown. Medical personnel in blue scrubs and white gloves are positioned around the patient, with one person holding an oxygen mask over the patient's face. The scene is set in a clinical environment, focusing on the preparation for a medical procedure.
Active · 140 days
UpToDate
A split-screen image features a black background on the left with white text and a photograph on the right. The photo shows medical professionals in blue scrubs and masks in an operating room, with one person holding a tablet displaying medical information. The text on the left highlights a high percentage of trust among anesthesiologists for the resource.
Active · 140 days
UpToDate
A medical professional in a light blue uniform uses a stethoscope to examine a young girl sitting on her mother's lap. The mother holds the child securely while the child looks toward the camera with a calm expression. The scene is brightly lit, suggesting a clinical or office environment.
Active · 140 days
UpToDate
This carousel ad for a medical AI tool features a doctor in a white coat using a smartphone on each card. The cards use a consistent black and green design with the brand logo. The content highlights the tool's ability to answer complex clinical questions and provide diagnostic pathways, demonstrating its utility for medical professionals.
Active · 35 days
UpToDate
This carousel ad features medical professionals using a mobile app to assist with clinical decisions. The first card shows a doctor looking at a phone with text addressing concerns about AI accuracy. Subsequent cards display the app interface and emphasize that the tool is built on trusted content and designed to support, not replace, clinical judgment.
Active · 8 days
UpToDate
This video features a professional woman using a tablet, followed by a screen recording of an AI-powered medical search tool. The ad highlights the benefits of using AI for clinical decision support, emphasizing that it aids rather than replaces professional judgment. The video concludes with a prompt to renew a subscription to access these features.
Active · 3 days
UpToDate
This video showcases a clinical decision support app through a series of screen recordings. The ad features a phone interface where a user types a medical query and receives an immediate, detailed assessment. The video highlights features like deep-dive source access and language selection, positioning the app as a fast, efficient tool for clinicians.
Active · 3 daysVideo
UpToDate
This video introduces an AI tool for clinicians, showing a doctor working on a laptop and then using a smartphone app. The screen displays the product interface and a list of its key features. The ad uses a clean, professional aesthetic with a consistent circular frame for the visuals.
Active · 3 days
UpToDate
This carousel ad features a series of cards promoting a clinical decision support app for healthcare professionals. The first card shows two clinicians reviewing a tablet, with text highlighting the limitations of fast AI answers in healthcare. Subsequent cards display the app's interface on a smartphone, demonstrating its ability to provide evidence-backed answers and sources. The final card shows a clinician using the app on a computer, with a call to action for a free trial.
Active · 3 days
UpToDate
A healthcare professional in blue scrubs looks down at a tablet in a bright, professional setting. A large, semi-transparent white box overlays the center of the image, containing text that introduces an AI feature for clinical decision support. The brand logo and name are positioned in the bottom left corner.
Active · 3 days
UpToDate
This carousel ad features a healthcare professional using a tablet on the first card, followed by four cards showing the UpToDate Expert AI app interface on a smartphone. Each card includes a headline at the top and a visual of the product in use, demonstrating its clinical reasoning capabilities and evidence-based features. The final card presents a call to action for a free trial.
Active · 3 days
UpToDate

How UpToDate makes its ads

What its ads are built from, by type, counted over the ads we have read.

What UpToDate's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How UpToDate advertises on Facebook and Instagram

The library holds 31 ads from UpToDate in Healthcare, and 851 running on its Meta pages now. Its most common visual formats are Headline (13 ads), Model Shot (10) and App Mockup (7). Its ads most often open on Bold claim (8 ads), Authority (5) and Question (4) hooks. Its ads stay up a median 3 days, 0.1× the Healthcare median of 21 days.

Brands like UpToDate

UpToDate by format

UpToDate by hook

Niche