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Washington PostEntertainment / Media

Washington Post ads: 39 winning Facebook and Instagram ads

Every Washington Post ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 217 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
333
Median run
96 days
Against Entertainment / Media’s 11-day median
8.7×
In the library: 33 statics, 6 videos
39 ads
Ask Claude about Washington Post (opens Claude in a new tab)Meta Ad Library page of Washington Post (opens in a new tab)

Longest run

Longest run: 217 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Washington Post ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

39 ads

A middle-aged man sits on a couch in a dimly lit living room, smiling while holding a pen and a stack of papers. He is wearing a black t-shirt with university branding and plaid pajama pants. The scene is captured in a casual, candid manner, suggesting a personal moment of writing.
Live217 days
Washington Post
A vibrant, complex illustration depicts a chaotic scene filled with stylized robots, stacks of books, and various objects like traffic cones, coffee cups, and snacks. The robots are engaged in different tasks, interacting with books and documents in a busy, interconnected environment. The overall aesthetic is colorful, busy, and reminiscent of a 'Where's Waldo' style puzzle, with no text present in the image itself.
Live217 days
Washington Post
A collection of various zero-sugar cola cans are arranged on a grey surface, some standing upright and one lying on its side. The cans feature different brand names and designs, all emphasizing their zero-sugar or diet status. The image is a product-focused shot highlighting multiple options in the zero-sugar cola category.
Live217 days
Washington Post
A close-up, top-down photograph shows a jumbled pile of clear, disposable plastic forks scattered across a dark wooden surface. The lighting is soft, highlighting the translucent texture and sharp tines of the cutlery. No text is printed on the image.
Live217 days
Washington Post
A black-and-white photograph shows an older woman standing by a window, holding a mug and looking thoughtfully into the distance. A large, hand-drawn light blue scribble is layered behind her head, suggesting a cloud of thoughts or mental activity. The image is presented without any text.
Live217 days
Washington Post
A colorful illustration shows a person dancing joyfully in a living room at night. Outside the window, fireworks are visible in the dark sky. A cat sleeps on a nearby armchair, and a potted plant sits next to it.
Live217 days
Washington Post
An illustration shows a person in a vest holding a bottle of wine while another hand offers a blue credit card toward it. Floating dollar signs surround the bottle, which has a star icon on its label. The scene depicts the act of purchasing wine.
Live217 days
Washington Post
A dense, close-up photograph of a large swarm of honeybees clustered together. The bees are packed tightly, with their wings and bodies creating a textured, golden-brown pattern across the entire frame. No text is visible on the image itself.
Live217 days
Washington Post
A black background features bold white and yellow text centered in the frame. The Washington Post logo appears in the top right corner inside a yellow badge. The text highlights a discounted subscription offer with a strikethrough on the original price.
Live214 days
Washington Post
A black background features the newspaper's logo in the top right corner. Large white and yellow text dominates the center, asking if the viewer is missing out and stating they are not anymore. A promotional offer for a subscription is displayed at the bottom with a crossed-out price.
Live214 days
Washington Post
A clean, white-background advertisement for a news subscription. The top features a purple banner highlighting a bonus offer, followed by a headline about historical coverage and a discounted subscription price. The bottom half of the image shows a photograph of the White House roof with construction cranes visible against a bright sky.
Live164 days
Washington Post
A bright lime green background features bold black text at the top announcing that the story of America is still being written. Below this, a promotional offer is presented with a crossed-out original price and a new, discounted price. A large, prominent red shape in the center highlights the discounted price in white text.
Live164 days
Washington Post
A digital graphic with a light purple background features a promotional offer for a subscription service. The text highlights a discounted annual rate with bonus accounts included, using bold typography and a crossed-out original price to emphasize the savings. The design uses abstract, wavy-edged shapes in darker purple to frame the pricing information.
Live164 days
Washington Post
A vertical graphic with an olive green background features a bold white headline about shared stories. Below the headline, a promotional offer is presented with a strikethrough on the original price. The bottom half of the image displays a large, prominent red shape with the discounted price in white text, layered over a light green wavy shape.
Live164 days
Washington Post
A purple graphic advertisement for a news subscription service. The text highlights a discounted introductory price and includes a large, bolded dollar amount. The design uses abstract, wavy-edged shapes to frame the pricing information.
Live164 days
Washington Post
A static advertisement for a news publication featuring a photograph of the White House roof with construction cranes and an American flag. Above the image, text highlights a subscription offer with a discounted price and bonus accounts. The brand logo is positioned in the top left corner.
Live164 days
Washington Post
A scenic photograph of the Washington Monument at sunset serves as the background for this ad. Large white text is overlaid on the left side, with a promotional offer in smaller text below it. The Washington Post logo is positioned between the headline and the offer.
Live160 days
Washington Post
A woman with curly hair wearing a winter coat stands outdoors at night, looking distressed while covering her mouth with one hand. In her other hand, she holds a blister pack of yellow pills. The background is dark with blurred city lights.
Live118 days
Washington Post
A man and a woman stand together, smiling, with a baseball field visible in the background. The man wears a dark blue sports jersey and sunglasses on his head, while the woman has her arm around him. The image captures a candid, personal moment between two people in an outdoor setting.
Live118 days
Washington Post
A medium shot of a bald man wearing a black jacket with a police badge emblem on the chest. He is standing outdoors in a natural setting with blurred trees in the background. The man is looking directly at the camera with a neutral expression.
Live96 days
Washington Post

Lifestyle Image, on 12 of its 39 ads

Counted over its 39 filed ads

Visual formats

Hooks it opens on

How Washington Post makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Washington Post's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Washington Post advertises on Facebook and Instagram

The library holds 39 ads from Washington Post in Entertainment / Media, and 333 running on its Meta pages now. Its most common visual formats are Lifestyle Image (12 ads), Editorial (11) and Headline (9). Its ads most often open on Belief (4 ads), Direct address (4) and Question (3) hooks. Its ads stay up a median 96 days, 8.7× the Entertainment / Media median of 11 days.

Brands like Washington Post

Other Entertainment / Media brands filed in the library.

All Entertainment / Media ads

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