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Refreshed Nov 12, 2026

Who Gives A Crap ads

The hooks, angles and offers behind Who Gives A Crap’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Who Gives A Crap’s Meta page
862
Median runHow long its ads stay up
5 days
Against Home / GardenNiche median 15 days
0.3×

The messages Who Gives A Crap keeps paying for

Same idea, new creatives

  • “Here are five things that are seriously wrong with traditional toilet paper”

    2 ads
    Who Gives A Crap ad: “Here are five things that are seriously wrong with traditional toilet paper”Who Gives A Crap ad: “Here are five things that are seriously wrong with traditional toilet paper”

    Running since Aug 2026.

How Who Gives A Crap builds them

43 ads

What Who Gives A Crap's ads are made of, row by row.

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Longest running

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The Who Gives A Crap ads that ran longest.

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43 ads

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A founder sits in an office and addresses a customer comment about the sustainability of individually wrapped toilet paper rolls. He explains the reasoning behind the packaging choice, demonstrating how it protects the product from moisture during delivery. The video cuts between the founder speaking and footage of the product being delivered and used in a home setting.
Active · 91 days
Who Gives A Crap
A founder presents five reasons to switch from traditional toilet paper to his brand's bamboo or recycled alternatives. The video uses a split-screen format, with the founder in a small box at the bottom left and relevant footage or product shots filling the rest of the screen. The founder speaks directly to the camera, and text overlays highlight key points throughout the presentation.
Active · 91 days
Who Gives A Crap
A fast-paced video presents five reasons to switch to bamboo toilet paper. It uses split-screen footage to contrast traditional paper production with bamboo growth, followed by close-ups of the product and its packaging in a home setting. The video concludes with a call to action to make the switch.
Active · 91 days
Who Gives A Crap
A man sits at a desk and addresses a negative comment about his product's packaging. He presents a four-part rebuttal, demonstrating the product's aesthetic appeal, eco-friendly materials, charitable mission, and potential for reuse. The video uses a mix of direct-to-camera speaking, product demonstrations, and quick cut-ins of user-generated content.
Active · 91 daysVideo
Who Gives A Crap
The creative is a vertical split-screen image. The top half shows a hand wiping a toilet tank with a green cloth, followed by a close-up of the cloth covered in white lint. The bottom half features two rolls of patterned toilet paper sitting on a toilet tank against a bright orange background, with text overlaid.
Active · 91 days
Who Gives A Crap
A man stands in front of a green screen, presenting five reasons why traditional toilet paper is problematic. The video uses a mix of stock footage, product shots, and the presenter's commentary to highlight environmental issues like deforestation, plastic waste, and chemical use. The presenter then introduces the brand's bamboo and recycled toilet paper as a sustainable alternative that also supports charitable causes.
Active · 91 days
Who Gives A Crap
A woman walks outdoors and talks to the camera about the environmental impact of toilet paper. She explains that she uses a specific brand of bamboo toilet paper that donates profits to build toilets in other countries. The video cuts between her talking, footage of trees being cut, a toilet flushing, and the product itself.
Active · 91 days
Who Gives A Crap
A bright green and light blue background features a stack of five colorful, patterned toilet paper rolls with one unrolled roll resting on top. Large, bold, cream-colored text at the top announces a free offer of six rolls. Below the text, a discount code is provided, followed by a small disclaimer about the terms of the offer.
Active · 89 days
Who Gives A Crap
A top-down view of an open cardboard box filled with patterned toilet paper rolls. The image features several text overlays in pink and orange bubbles, highlighting product benefits and a guarantee. The background shows a portion of a chair and a green plant.
Active · 89 days
Who Gives A Crap
A light green text box is overlaid on a photograph of toilet paper rolls stacked on stone steps. The text box contains a message about inventory restocking and a shipping offer. The product is shown in its branded packaging.
Active · 89 days
Who Gives A Crap
A woman stands in a living room holding a tall stack of patterned toilet paper rolls. She then demonstrates how the rolls are wrapped in black and white paper and places them on a bathroom toilet. The video features a consistent text overlay throughout the entire duration.
Active · 39 daysVideo
Who Gives A Crap
A top-down view of an open cardboard box filled with rolls of toilet paper wrapped in colorful, festive-themed paper. The box itself is decorated with line drawings of Christmas ornaments. Text overlays highlight the product's limited edition status and pack sizes.
Active · 15 days
Who Gives A Crap
A man in a Christmas sweater plays a keyboard in a living room while his family sits nearby. He holds up a large, gift-wrapped box of toilet paper and then demonstrates how the festive rolls can be stacked in a bathroom. The video ends with a shot of the rolls arranged like a Christmas tree on a toilet.
Active · 15 days
Who Gives A Crap
A festive video showcasing a limited-edition toilet paper collection packaged in holiday-themed wrappers. The footage features close-ups of the rolls, hands arranging them in a bathroom, and a decorated box set in a home environment. Text overlays highlight the product's features and seasonal availability.
Active · 15 days
Who Gives A Crap
A person in a home setting demonstrates festive-themed toilet paper rolls. The video shows the person unboxing the product, placing the rolls in a bathroom, and stacking them as decor. Text overlays highlight the product's features and the brand's charitable mission.
Active · 15 days
Who Gives A Crap
A person wearing a festive holiday sweater holds a stack of toilet paper rolls wrapped in colorful, patterned holiday paper. The rolls are stacked in front of the person's chest, and green text overlays highlight the product's features and its suitability as a gift. The overall aesthetic is cheerful and seasonal.
Active · 15 days
Who Gives A Crap
A man in a striped shirt stands in front of a split-screen video that shows various clips of toilet paper production, environmental impact, and the product itself. He speaks directly to the camera, counting off five reasons why traditional toilet paper is problematic and why his brand's alternative is better. The video uses a mix of stock footage, product shots, and the man's commentary to explain the brand's mission and benefits.
Active · 15 days
Who Gives A Crap
A high-angle shot shows an open cardboard box filled with toilet paper rolls wrapped in festive, colorful holiday-themed paper. A green circular badge on the left highlights the product's material, while a similar badge on the right mentions shipping. The main headline at the bottom alerts the viewer that the holiday-themed product is nearly out of stock.
Active · 14 days
Who Gives A Crap
A high-angle shot shows a cardboard box overflowing with rolls of toilet paper wrapped in festive, colorful holiday-themed paper. Two circular text overlays are positioned over the rolls, and a large, bold headline is placed at the bottom of the image. The scene is set on a light-colored floor next to a small artificial Christmas tree.
Active · 14 days
Who Gives A Crap
A creator addresses a skeptical social media comment about the longevity of a toilet paper subscription box. She tests the product's claims by unboxing the large shipment, comparing the sheet count to leading brands, and demonstrating its strength. The video features the creator speaking directly to the camera, interspersed with shots of the product in a bathroom setting.
Active · 9 daysVideo
Who Gives A Crap

How Who Gives A Crap makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Who Gives A Crap's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Who Gives A Crap advertises on Facebook and Instagram

The library holds 43 ads from Who Gives A Crap in Home / Garden, and 862 running on its Meta pages now. Its most common visual formats are UGC Selfie (23 ads), Text Overlay (16) and Demo (9). Its ads most often open on Relatability (9 ads), Curiosity (7) and Question (7) hooks. Its ads stay up a median 5 days, 0.3× the Home / Garden median of 15 days.

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