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Williams SonomaHome / Garden

Williams Sonoma ads: 32 winning Facebook and Instagram ads

Every Williams Sonoma ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 200 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
587
Median run
49 days
Against Home / Garden’s 15-day median
3.3×
In the library: 11 statics, 21 videos
32 ads

Longest run

Longest run: 200 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Williams Sonoma ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

32 ads

A woman in a kitchen demonstrates how to make pizza dough using a high-end blender. She adds ingredients like flour, yeast, salt, sugar, water, and oil into the blender, processes them into a dough, and then shapes and tops the pizza. The video features text overlays detailing the process and the product name.
Live200 days
Williams Sonoma
A video shows a person cooking gourmet shrimp pizza in an outdoor pizza oven. The footage captures the process of searing shrimp in a cast-iron pan, assembling the pizza, baking it, and finally slicing and garnishing the finished dish. The scene is set on an outdoor deck with a natural, sunny background.
Live175 days
Williams Sonoma
This video showcases a series of kitchen appliances from the Lotus Professional Series, including a toaster, griddle, coffee maker, blender, and kettle. Each product is presented against a clean, light-colored background, often accompanied by a small plate of food to demonstrate its use. The video cycles through these items, with the brand name and product name appearing as text overlays at the top and bottom of the frame.
Live98 days
Williams Sonoma
A man in a winter coat and hat leans over a large block of ice with a glass of coffee inside it. The video then transitions to a man selecting a drink on a sleek coffee machine, which then pours the coffee into a glass. The man takes a sip and smiles, followed by a shot of the machine brewing another drink.
Live98 days
Williams Sonoma
This video showcases a range of kitchen appliances from the Lotus Professional Series, including a toaster, griddle, coffee maker, blender, and kettle. The products are presented one by one against a clean, light-colored background, each accompanied by a small plate of food to demonstrate its function. The brand name and product name appear as text overlays at the top and bottom of the screen throughout the video.
Live98 days
Williams Sonoma
A woman in a kitchen prepares a pasta dish in a stainless steel pan, showing the cooking process from browning meat to adding pasta and garnishing. The video features close-up shots of the ingredients and the finished meal, with the woman tasting the food and expressing satisfaction. The brand name is visible on the wall in the background.
Live98 days
Williams Sonoma
A man in a winter coat stands behind a large block of ice, looking at a glass of coffee inside it. The scene cuts to him using a coffee machine to prepare a drink, then taking a sip. The video ends with a shot of the machine and the brand logo.
Live97 days
Williams Sonoma
A high-angle, studio-lit photograph shows a stainless steel pan filled with pasta, tomatoes, and olives, resting on a white marble surface. A matching bowl of pasta sits to the right, and a striped kitchen towel is tucked under the pan's handle. Text at the top identifies the product and its current sale price.
Live91 days
Williams Sonoma
A woman in a tie-dye shirt prepares a salad in a home kitchen, demonstrating the use of a Shun knife to chop various ingredients. She slices kale, cucumbers, and other vegetables, then mixes them with a dressing she prepares in a pan. The video focuses on the knife's performance and the ease of preparation.
Live68 days
Williams Sonoma
A high-quality, festive image shows a lush, pre-lit artificial wreath hanging on a dark green paneled wall. Below the wreath, a garland of greenery and pinecones rests on a white mantelpiece, accompanied by two lit taper candles. The brand name and product category are printed in white text at the top center of the image.
Live56 days
Williams Sonoma
A woman in a kitchen demonstrates how to make oatcakes using a Vitamix blender. She adds ingredients to the blender, processes them, pours the mixture onto a baking sheet, tops it with raspberries and seeds, and then cuts the finished bars. The video features the product prominently throughout the process.
Live56 days
Williams Sonoma
A woman cooks a chicken dish in a kitchen using a stainless steel pan. She explains the benefits of the cookware while demonstrating the cooking process, including searing the chicken and adding ingredients. The video concludes with her serving the meal at an outdoor table.
Live56 days
Williams Sonoma
This video showcases a collection of high-quality kitchen knives and cutlery sets in various holiday-themed settings. Each scene features a different set of knives being used for tasks like carving a roast, prepping food, and setting a table for a meal. The video uses elegant, polished product shots to highlight the versatility and aesthetic appeal of the cutlery for holiday entertaining.
Live49 days
Williams Sonoma
A studio-lit product shot of an all-in-one iron and steamer station positioned in a bright, modern kitchen or laundry area with marble-tiled walls. The device features a vertical ironing board, a handheld steamer unit, and a base unit. Text at the top identifies the product as an all-in-one iron and steamer.
Live49 days
Williams Sonoma
A high-quality, festive holiday scene featuring a lush, pre-lit evergreen wreath hanging on a dark green wall. Below the wreath, a fireplace mantel is decorated with a fresh green garland, pinecones, and three tall, lit taper candles in elegant holders. The lighting is warm and atmospheric, emphasizing the holiday decor.
Live49 days
Williams Sonoma
A woman and a man in a professional kitchen demonstrate how to cook pasta al limone using a specific nonstick pan. The video shows them preparing ingredients, mixing the pasta in the pan, and plating the final dish. The brand name is visible on the wall behind them.
Live49 days
Williams Sonoma
A woman demonstrates a coffee maker in her kitchen, highlighting its features. The video shows her unboxing the machine, preparing coffee, and enjoying a cup on her couch. Text overlays appear throughout, emphasizing the product's ability to solve the problem of poor-tasting home coffee.
Live49 days
Williams Sonoma
A woman in a kitchen demonstrates how to make an apple butterscotch crisp using a dark blue Staub braiser. She peels and chops apples, cooks them in the braiser on a stovetop, adds the crisp topping, and then puts the entire pan into the oven. Finally, she serves the dessert directly from the braiser, topping it with ice cream and sauce.
Live49 days
Williams Sonoma
The video showcases a white coffee maker with a floral and bee pattern. It features close-up shots of the machine's design, buttons, and the carafe filled with coffee, presented in a clean, elegant setting. No text appears on the screen throughout the video.
Live40 days
Williams Sonoma
A creator demonstrates how to assemble a Thanksgiving dinner plate and table setting. The video features close-up shots of food preparation, such as pouring gravy and garnishing dishes, alongside shots of elegant dinnerware and table decor. The creator speaks to the camera about her approach to layering flavors and textures for the holiday meal.
Live5 days
Williams Sonoma

Demo, on 10 of its 32 ads

Counted over its 32 filed ads

How Williams Sonoma makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Williams Sonoma's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Williams Sonoma advertises on Facebook and Instagram

The library holds 32 ads from Williams Sonoma in Home / Garden, and 587 running on its Meta pages now. Its most common visual formats are Demo (10 ads), Cinematic B-Roll (9) and Product Image (9). Its ads most often open on Offer only (3 ads), Explainer (2) and Relatability (2) hooks. Its ads stay up a median 49 days, 3.3× the Home / Garden median of 15 days.

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