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Refreshed Nov 12, 2026

XPEL ads

The hooks, angles and offers behind XPEL’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn XPEL’s Meta page
62
Median runHow long its ads stay up
92 days
Against AutomotiveNiche median 26 days
3.5×

The messages XPEL keeps paying for

Same idea, new creatives

  • “Window tint isn't just about function”

    2 ads

    Running since Sep 2026.

How XPEL builds them

40 ads

What XPEL's ads are made of, row by row.

Free with an account.

Longest running

All 40

The XPEL ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

40 ads

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This carousel ad features four cards promoting the use of authorized installers for car protection services. Each card uses a consistent design with a high-quality image on top and a black text block below containing a headline, a short explanatory sentence, and a call-to-action button. The images show technicians working on vehicles and a person using a mobile app to locate a dealer.
Active · 219 days
XPEL
This carousel ad features four cards, each with a top image showing professional car detailing and a bottom black panel with bold yellow and white text. The images depict technicians applying protective film to vehicles, while the text emphasizes the importance of choosing authorized installers to ensure genuine products and warranty coverage. The ad guides viewers to verify their installer through an official locator tool or by calling support.
Active · 197 days
XPEL
This video showcases a protective film for vehicles and boats by showing various scenes of cars and boats in action, followed by a split-screen comparison. The split-screen shows a car driving on a dirt road and a boat on the water, contrasted with a woman and child in a kitchen, suggesting the product's protective benefits. The ad concludes with the brand logo on a black background.
Active · 193 daysVideo
XPEL
A yellow sports car drives quickly along a winding road through a misty, forested landscape. The video features close-up shots of the car's headlights, the driver shifting gears, and the digital dashboard display. The brand logo appears at the end on a black background.
Active · 192 daysVideo
XPEL
A man in a wetsuit wakesurfs behind a boat on a lake, followed by shots of him cleaning and maintaining the boat's surfaces. The video shows the man applying a protective film to the boat's exterior, highlighting the ease of maintenance. The ad concludes with the man and a woman smiling on the boat, emphasizing the enjoyment of time on the water.
Active · 192 daysVideo
XPEL
A black pickup truck drives through a dusty, off-road landscape, kicking up dirt as it navigates rocky terrain. The video features cinematic shots of the vehicle in motion, including close-ups of the wheels and the driver's hands on the steering wheel. The brand name appears on a black background at the end of the video.
Active · 192 daysVideo
XPEL
A man loads gear into the back of a black pickup truck before driving it through a rocky, wooded trail. The truck is shown from various angles as it navigates the rough terrain, highlighting its exterior. The video concludes with the brand logo on a black background.
Active · 192 daysVideo
XPEL
A woman stands in a modern, glass-walled home overlooking a scenic, foggy landscape while holding a coffee mug. The camera pans across the exterior of the house, showing the large windows, before cutting to a close-up of a smart thermostat set to 70 degrees. The woman is then seen relaxing on a couch with a young girl, and the video ends with a shot of the house exterior at dusk, followed by the brand logo on a black background.
Active · 192 daysVideo
XPEL
A video shows a man and woman preparing a boat for a day on the water, followed by a quick demonstration of a drink spill being wiped off the boat's surface. The video then transitions to shots of the man wakeboarding behind the boat, highlighting the boat's pristine condition. The ad concludes with the brand logo on a black screen.
Active · 192 daysVideo
XPEL
A woman in a kitchen spills coffee, then the scene shifts to her and a child relaxing on a couch in a sunlit room. The video transitions to exterior shots of a modern house with large windows, showing the interior bathed in warm light. The ad concludes with the brand logo on a black background.
Active · 192 daysVideo
XPEL
This video shows a couple enjoying a day on a boat, with the man surfing on the wake behind it. The footage highlights the boat's pristine, shiny surface, which is shown being wiped clean. The ad concludes with the brand logo on a black background.
Active · 192 daysVideo
XPEL
A man gets into a bright yellow sports car and drives it through scenic, winding roads. The video features close-up shots of the car's exterior, the driver's hands on the steering wheel, and the dashboard. The ad concludes with an aerial view of the car driving down a long, open road with text appearing on screen.
Active · 192 daysVideo
XPEL
A man loads outdoor gear into the back of a black pickup truck and drives it through a rugged, dusty landscape. The video features cinematic shots of the truck navigating rocky trails and dirt paths, highlighting its durability and performance. The final scene shows an aerial view of the truck on a trail with text appearing on screen.
Active · 192 daysVideo
XPEL
A woman enjoys a quiet morning in a modern home with large glass windows. She drinks coffee, relaxes on a couch with a child, and wipes a spill from a kitchen counter. The video highlights the home's bright, sunlit interior and the clear view through the windows, ending with a brand logo.
Active · 191 daysVideo
XPEL
A man gets into a bright yellow sports car and drives it along a winding road through a hilly landscape. The video features close-up shots of the car's interior controls, the exterior body, and the vehicle moving at speed. The brand logo appears at the end on a black background.
Active · 191 daysVideo
XPEL
A video demonstrates a car paint protection film that heals minor scratches when exposed to heat. A technician uses a brush to scratch a car mirror, then pours hot water over it, showing the scratches disappearing as he wipes it clean. The video then shows the film being applied to a red car, with the technician explaining the benefits of the self-healing technology.
Active · 147 daysVideo
XPEL
This video shows a technician peeling off a damaged layer of protective film from various car bumpers, revealing pristine paint underneath. The footage is a series of quick, satisfying clips of the film being removed. Text overlays appear throughout the video to explain the product's function and benefits.
Active · 119 daysVideo
XPEL
This video demonstrates a self-healing paint protection film being applied to various car parts. A technician uses tools to apply the clear film over scratched surfaces, which then appear to smooth out. Text overlays highlight the product's benefits throughout the demonstration.
Active · 119 daysVideo
XPEL
A woman in a branded polo shirt explains the benefits of window tinting for vehicles. She demonstrates the application process and highlights how the film protects both the car's interior and the driver from harmful UV rays. The video features close-up shots of the product being applied and the interior of a car, with text overlays emphasizing the key points.
Active · 113 daysVideo
XPEL
A man in a branded polo shirt stands in a garage and explains the benefits of paint protection film for cars. The video alternates between the speaker talking to the camera and close-up shots of the film being applied to a vehicle, including a demonstration of a scratch disappearing with heat. Text overlays appear throughout the video to highlight the five key benefits of the product.
Active · 95 daysVideo
XPEL

How XPEL makes its ads

What its ads are built from, by type, counted over the ads we have read.

What XPEL's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How XPEL advertises on Facebook and Instagram

The library holds 40 ads from XPEL in Automotive, and 62 running on its Meta pages now. Its most common visual formats are Cinematic B-Roll (27 ads), Demo (22) and Text Overlay (16). Its ads most often open on Question (7 ads), Belief (4) and Authority (2) hooks. Its ads stay up a median 92 days, 3.5× the Automotive median of 26 days.

Brands like XPEL

XPEL by format

XPEL by hook

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