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101 Cinematic B-Roll Ad Examples

Polished, filmic footage with no one talking to camera.

23 ads

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A dark, cinematic shot shows a portable Gozney pizza oven, the Tread, parked in a grassy, wooded area at dusk. The oven's reflective surface catches the light, highlighting its design. The text overlay asks, "Where will you take Tread?" The accompanying copy prompts viewers to consider using the oven for outdoor activities like tailgating or camping, emphasizing its portability and powerful burner.

The creative shows the back of a person wearing a light blue t-shirt walking into a brightly lit store. The person's head and shoulders are visible from behind. The background features rows of bright, horizontal lights and glass doors. The text overlay reads: "A new era of supplements has arrived at Target. Liquid vitamins that actually absorb. Rip, sip, feel the difference."

A woman stands in a dimly lit factory, looking up. She is surrounded by large industrial machines, possibly looms, suggesting a manufacturing environment. The scene is dark and atmospheric, with a single light source illuminating the woman and a portion of the machinery. The text overlay reads: "Money is your material. Give it shape."

An aerial drone shot captures a baseball stadium on a foggy morning. The camera pans over the empty field, the stands, and the surrounding park area. Text overlays appear on the screen, explaining how Gusto's HR platform helps businesses manage their operations smoothly, using the example of a new professional baseball team. The text highlights the benefits of using Gusto for onboarding and payroll to focus on core business activities.

A yellow taxi cab is parked on the side of a city street, with buildings and other cars in the background. The image is a close-up of the front of the taxi, showing its headlights and grille. On-screen text reads: "Brex auto-approves in-policy spend instantly. No receipts, no chasing, no delays." The text is overlaid on the image of the taxi.

The creative is split into two halves. The top half shows a cinematic scene of a man walking a dog in the rain with an airplane flying overhead, and features a purple banner with white text that reads "This AI Tool Will Turn You Into A Video Producer". The bottom half shows a close-up of a man wearing glasses, with the word "VIDEO" in pink text overlaid on his right lens. The overall impression is a demonstration of an AI tool that can create video content.

A dark grey Rivian R1S electric SUV drives across a bridge. The camera is positioned low, focusing on the front of the vehicle as it moves forward. Trees and a metal bridge structure are visible in the background, blurred due to motion. The text "Premium second-row captain's chairs, now available on the new Rivian R1S." is overlaid on the bottom right of the image.

A white Kia EV3 electric car drives on a bridge with a city skyline in the background. The car is shown from a low angle, emphasizing its sleek design and modern features. The text overlay asks the viewer about their dream destination with the car, inviting engagement and aspiration.

A dark blue BMW sedan drives on a wet highway in what appears to be rainy or misty conditions. The car's headlights and grille are illuminated. The text "And breathe. 😮‍💨" appears at the top of the screen, followed by the question "What would you watch on the BMW Passenger Screen?" The hashtags #BMW #THENEWBMW7 #7Series #BMWIntelligence are displayed below the question.

A white Kia EV3 electric SUV drives on a highway bridge with a cityscape in the background. The car is shown from a low angle, emphasizing its modern design. The text "What path will you take in the all-new, all-electric Kia EV3?" is overlaid on the image, posing a question to the viewer about their future choices with the vehicle.

A sleek, white electric Kia EV3 drives on a highway with a city skyline in the background. The car is shown from a low angle, emphasizing its modern design. Text overlays ask the viewer how they will make their mark in the all-new, all-electric Kia EV3, prompting engagement with the vehicle's potential.

A close-up shot shows a gloved hand using a squeegee to spread a thick, grey liquid in a curved motion across a textured surface. The liquid appears to be a coating or sealant, possibly for a floor. Sunlight reflects brightly off the wet surface, creating a glossy sheen. The text "Ready to upgrade your garage?" is overlaid on the image, posing a question to the viewer.

A motor yacht sails on the ocean with a rocky, green coastline in the background under a cloudy sky. The yacht has a white upper deck and a dark blue hull. Two people are visible on the deck of the yacht. The text "Responsabilité et créativité en dialogue avec l’océan. Découvrez le projet Prada Re-Nylon for SEA BEYOND." is overlaid on the image.

A motor yacht sails across a vast expanse of blue ocean, with rugged, green-covered cliffs rising in the background under a cloudy sky. The yacht is white with a dark blue stripe along its hull, and two people are visible on its deck. The text overlay introduces the Prada Re-Nylon for SEA BEYOND project, emphasizing responsible action and creativity in dialogue with the ocean.

A sleek white motor yacht with a dark blue stripe cruises across a choppy, deep blue ocean. In the background, rugged, green-covered mountains rise steeply from the sea, with rocky outcrops and cliffs. The sky above is overcast and pale. The text overlay reads: "Responsibility and creativity in dialogue with the ocean. Discover the Prada Re-Nylon for SEA BEYOND project."