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107 Cinematic B-Roll Ad Examples

Polished, filmic footage with no one talking to camera.

37 ads

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A man in a black tank top is playing basketball outdoors on a cloudy day. He is holding the basketball in his hands and looking forward. The text "Work hard. Get dirty. Clean up." is overlaid on the image. Below this, bullet points highlight "Clean ingredients", "No harsh chemicals", "Thick, hydrating lather", "Refreshing, masculine scents", and "Available at major retailers".

The creative shows the back of a person wearing a light blue t-shirt walking into a brightly lit store. The person's head and shoulders are visible from behind. The background features rows of bright, horizontal lights and glass doors. The text overlay reads: "A new era of supplements has arrived at Target. Liquid vitamins that actually absorb. Rip, sip, feel the difference."

An underwater shot shows a person wearing a black diving mask, looking upwards towards the surface. Bubbles rise around them in the deep blue water. The text "Back pain shouldn’t run your life." is overlaid on the image, setting a relatable tone for the viewer's potential struggles with back discomfort.

The creative shows a view from inside a dark train tunnel, looking out onto a set of train tracks that recede into the distance. The tracks are surrounded by green, tree-covered hills under a cloudy sky. The text overlay states that this personal care app won Apple's "App of the Year" award, accompanied by an apple emoji.

A close-up shot shows a person wearing gloves and a light-colored long-sleeved shirt, using a small shovel to dig into dry, brown soil. The person is planting a small green seedling. The background is blurred, showing more dry grass and dirt. The overall scene depicts a person engaged in planting or gardening activities, emphasizing a connection with nature and environmental care.

Boxed Water Is Better

An aerial drone shot captures a baseball stadium on a foggy morning. The camera pans over the empty field, the stands, and the surrounding park area. Text overlays appear on the screen, explaining how Gusto's HR platform helps businesses manage their operations smoothly, using the example of a new professional baseball team. The text highlights the benefits of using Gusto for onboarding and payroll to focus on core business activities.

A light-colored Rivian R2 electric vehicle drives down a winding, tree-lined road. The car is shown from the front, angled slightly towards the viewer, with its distinctive headlights illuminated. Sunlight filters through the trees, casting dappled shadows on the road. The text overlay states that the all-electric Rivian R2 helps you find adventure, whatever you call it.

The creative shows a dimly lit hallway with a person in silhouette walking away from the camera. The hallway is narrow and appears to be in a residential building, with doors visible on the right side. The overall mood is mysterious and intriguing, hinting at a journey or an unfolding event. The text overlay invites viewers to discover new homes as soon as they become available.

A dark grey Rivian R1S electric SUV drives across a bridge. The camera is positioned low, focusing on the front of the vehicle as it moves forward. Trees and a metal bridge structure are visible in the background, blurred due to motion. The text "Premium second-row captain's chairs, now available on the new Rivian R1S." is overlaid on the bottom right of the image.

A dark blue BMW iX3 drives down a city street. The front of the car is visible, showing its headlights and grille. Buildings line the street, with some trees and shadows. On-screen text reads "Fine dining but fast food. 👨‍🍳" and "Up to 372km range from 10 mins charging. No time for dessert. ⚡️". A disclaimer at the bottom states "Model or feature shown may not be available in some markets."

A wide shot of a natural hot spring in a snowy landscape. Steam rises from the water, catching the bright sunlight that reflects off the surface. In the background, snow-covered mountains rise against a clear blue sky. The text "Earth is maxxing in Mammoth Lakes, CA" is overlaid on the image.

A scenic view of a lake with mountains in the background, framed by trees with bright yellow autumn leaves. The sun is shining, casting reflections on the water. The text overlay reads "Mammoth Lakes, CA is in its gold era ✨⏳", evoking a sense of seasonal beauty and travel.

The creative shows a close-up, blurred shot of a person's legs and hands dribbling a basketball on a wooden court. The person is wearing athletic shoes and socks. The text overlay reads, "When every season asks more of you, trust becomes part of the routine. See why Napheesa Collier chooses Thorne – with purposeful formulations, meaningful doses, transparent labels, four rounds of testing, and NSF Certified for Sport®. Because confidence starts long before game day. #ThornePartner".

A close-up, grainy, cinematic shot focuses on the right side of a man's face, with his eye, nose, and mouth visible. He has a beard and appears to be looking off to the side with a serious expression. The lighting is dramatic, with blue and yellow tones casting shadows and highlights on his skin. The background is dark and out of focus, with a blurred shape of another person visible on the left. The text "When the pace picks up, hydration has to keep up." is overlaid on the image in a white, sans-serif font.

This is a collage-style ad creative featuring multiple scenes. The top section shows a person's eyes and hair, followed by a blurred image of people inside a vehicle. Below that, a close-up shot focuses on a person wearing glasses, with reflections of a room in the lenses. The bottom portion displays a golden retriever playing tug-of-war on a beach with a red toy, and a brief glimpse of a person's hands on a steering wheel. Text overlays the various scenes, with the main hook stating: "At F45 Training, the strength you build goes far beyond the workout."

The creative opens with a vibrant, sequined stage where a woman in a silver, sparkling dress is performing a dance routine with backup dancers. The scene then transitions to a more intimate setting where two people are seated on a plush blue couch, dressed in elegant attire. The woman on the left wears a dazzling, sheer white dress adorned with crystals and pearls, while the man beside her is in a cream-colored suit. The overall aesthetic evokes a glamorous, festive, and celebratory mood, suggesting a special occasion or holiday event.