Skip to content
Ad Swipe File

AfterpayFinance / Fintech

Afterpay ads: 30 winning Facebook and Instagram ads

Every Afterpay ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 108 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
168
Median run
5 days
Against Finance / Fintech’s 15-day median
0.3×
In the library: 12 statics, 2 carousels, 16 videos
30 ads
Ask Claude about Afterpay (opens Claude in a new tab)Meta Ad Library page of Afterpay (opens in a new tab)

Longest run

Longest run: 108 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Afterpay ads, longest running first

Filters and sort open with the 7-day trial

Format, asks you to sign in
Scroll for every format
Hook, asks you to sign in
Scroll for every hook
Status, asks you to sign in
Type, asks you to sign in
SortLongest running, asks you to sign in

Winning means kept running: brands rarely keep paying for ads that lose.

30 ads

A bright green static image features a large white graphic of the number 33.4B on the right side. On the left, black text states the total sales volume achieved in 2024, followed by a small footnote and the brand logo.
Live108 days
Afterpay
A hand holds a smartphone displaying the Afterpay app interface, showing available spend and payment details. The background is a blurred, neutral-toned indoor setting. Large, bold white text is overlaid on the lower portion of the image, followed by the brand logo.
Live108 days
Afterpay
A collage of six cropped images shows a person lying in a grassy field while holding a small, white, rounded device. Below the imagery, a bold headline in black text addresses the audience's feelings toward traditional credit. The brand name and logo appear in the top left corner of the text section.
Live108 days
Afterpay
A woman applies lipstick while looking into a mirror that creates multiple reflections of her face. The image is framed by a grid-like structure, suggesting a bathroom or vanity setting. Below the image, bold white text presents the brand's value proposition, followed by the company logo.
Live108 days
Afterpay
This video uses simple, clean motion graphics on a black background to illustrate a common e-commerce checkout problem. It shows a phone outline where a shopper adds an item to their cart, sees a high total, and abandons the purchase. The video then introduces a payment solution that breaks the total into four installments, showing how this can lead to more sales and larger carts.
Live108 days
Afterpay
This animated video uses a minimalist black background with simple white and green text and icons to illustrate a common e-commerce problem. It depicts a shopper adding an item to a cart, seeing a high total, and abandoning the purchase. The video then introduces a payment solution that allows customers to pay in installments while the merchant receives full payment upfront, ultimately framing the issue as a checkout problem rather than a sales problem.
Live107 days
Afterpay
A hand holds a smartphone displaying a financial app interface, showing payment details and a gift reward. Large white text is overlaid on the left side of the image, accompanied by the brand logo. The background is a soft, neutral-toned surface.
Live106 days
Afterpay
This video uses simple, clean motion graphics on a black background to explain a payment solution for online merchants. It illustrates a shopper's journey from browsing to abandoning a cart, then introduces the product as a way to fix this checkout friction. The video concludes by highlighting business benefits and social proof through simple text and icon animations.
Live101 days
Afterpay
A static advertisement featuring a black car at night with passengers visible through the windows. Above the image, the brand logos for Afterpay and Lyft are displayed, followed by bold text explaining the payment service. The bottom of the image includes a small disclaimer in fine print.
Live20 days
Afterpay
A young woman documents her game day experience in Austin, Texas, using a ride-sharing app to avoid traffic. The video features her getting ready, traveling to the stadium, and enjoying the game with friends. Text overlays appear throughout, highlighting the convenience of using a payment service to manage ride costs.
Live17 days
Afterpay
A comedic video features a young man dressed as a superhero who attempts to save his grandmother from a perceived theft at her dry cleaning shop. After realizing he cannot fly, he uses a ride-sharing app to get to her location. Upon arrival, he discovers his grandmother has already handled the situation by tying up the supposed thief. The ad highlights the convenience of using a payment service to split ride costs.
Live17 days
Afterpay
This carousel ad features a series of images showcasing various sneakers and boots, highlighting the holiday shopping season. Each card displays the brand logo, a holiday-themed campaign headline, and a clear call to action regarding a buy-now-pay-later payment option. The imagery includes individuals holding shoes, a top-down view of people's feet in sneakers, and two people laughing on a couch while wearing boots.
Live15 days
Afterpay
This carousel ad features a series of images showcasing various sneakers and boots, highlighting a holiday shopping theme. Each card displays the brand logo, a holiday-themed headline, and a clear call to action regarding payment options. The visuals alternate between a person holding a stack of shoes, a top-down view of people's feet in sneakers, and two people laughing on a couch wearing boots.
Live15 days
Afterpay
A creator presents three holiday outfit ideas featuring different UGG footwear styles in her home. She holds a small spatula as a prop while talking to the camera, showcasing each look and the corresponding boots. The video includes screen recordings of the brand's website to demonstrate the checkout process with the payment service.
Live5 days
Afterpay
A young woman walks through New York City, shopping for UGG boots and wearing them in various settings. She is shown sitting on brownstone steps, walking across a street, and relaxing on a bed. The video features a mix of lifestyle footage and a close-up of a phone screen showing the Afterpay app interface for payment.
Live5 days
Afterpay
This video features a series of product shots against a soft, light-green textured background. It begins with a gift box, then transitions to a pair of slippers, and ends with the gift box again. Text overlays highlight the flexibility of payment options and the brand's gifting appeal.
Live5 days
Afterpay
A studio-lit product shot of a brown woven slipper sits in the center of a light green textured background. Above the product, bold black text highlights the benefit of flexible payment options for holiday gifting. Below the product, a small disclaimer and the logos for the payment service and the footwear brand are displayed.
Live5 days
Afterpay
A young woman sits on a couch in a living room, talking to the camera about buying a gift for her friend's last-minute ski trip. She uses a laptop to browse an online store, then shows the product she purchased, which is then wrapped as a gift. The video concludes with her standing next to a suitcase, ready for her trip.
Live5 days
Afterpay
A young woman walks through a city street carrying several shopping bags from a footwear brand. She enters the store, browses various shoe styles on display, and uses her phone to pay at the counter. The video features the creator talking to the camera about her holiday shopping process and the convenience of paying in installments.
Live5 days
Afterpay
A short video showcasing a gift box that transforms into a pair of slippers. The background is a soft, light green texture. Text appears on screen to highlight the gifting offer and payment flexibility.
Live5 days
Afterpay

Headline, on 12 of its 30 ads

Counted over its 30 filed ads

Visual formats

Hooks it opens on

How Afterpay makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Afterpay's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Afterpay advertises on Facebook and Instagram

The library holds 30 ads from Afterpay in Finance / Fintech, and 168 running on its Meta pages now. Its most common visual formats are Headline (12 ads), UGC Selfie (9) and Animation (7). Its ads most often open on Relatability (7 ads), Belief (5) and Aspirational (3) hooks. Its ads stay up a median 5 days, 0.3× the Finance / Fintech median of 15 days.

Brands like Afterpay

Other Finance / Fintech brands filed in the library.

All Finance / Fintech ads

Ask Claude about Afterpay

Claude or ChatGPT searches its 30 ads here, reads them and answers with real creatives, each with how long it ran.

Works in Claude, ChatGPT and Cursor

Ask Claude (opens Claude in a new tab)

Start your next brief from real ads

Every ad, filter and board for 7 days, with Claude or ChatGPT connected.

See pricing

Nothing charged before day 8