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ColourPopBeauty / Personal Care

ColourPop ads: 43 winning Facebook and Instagram ads

Every ColourPop ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 35 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
516
Median run
11 days
Against Beauty / Personal Care’s 18-day median
0.6×
In the library: 25 statics, 18 videos
43 ads
Ask Claude about ColourPop (opens Claude in a new tab)Meta Ad Library page of ColourPop (opens in a new tab)

Longest run

Longest run: 35 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

ColourPop ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

43 ads

A creator sits in a room and talks to the camera about her favorite face glitter, showing how she applies it. She demonstrates the product's ease of use and durability, including clips of herself wearing it at a theme park. The video uses text overlays to highlight product names and benefits.
Live35 days
ColourPop
A woman holds up a well-used eyeshadow palette to the camera, showing how much she has used it. She points to various shades with a brush, explaining how she uses them for simple, everyday makeup looks. The video focuses on the product's versatility and the user's personal attachment to it.
Live32 days
ColourPop
A creator sits in a room and talks to the camera about her favorite face glitter, showing how she applies it. She cuts to clips of herself wearing the glitter at a theme park to demonstrate its durability. The video features text overlays that highlight the product name and its benefits, such as being easy to wash off.
Live30 days
ColourPop
A person opens the numbered doors of a red advent calendar, revealing various beauty products inside. Each item is then swatched on the person's hand or shown in detail against a pink satin background decorated with disco balls and silver bows. The video ends with a shot of the closed advent calendar box.
Live18 days
ColourPop
A creator presents a red advent calendar box, opening it to reveal numbered doors. She then opens specific doors, showing the beauty products inside and swatching them on her hand. The video ends with her holding the closed box.
Live18 days
ColourPop
A creator opens numbered doors on a red advent calendar, revealing various makeup products. She applies each item to her face and lips, describing the shade and texture. The video focuses on the unboxing experience and the features of the included cosmetics.
Live18 days
ColourPop
A creator opens numbered doors on a red advent calendar, revealing various beauty products. She tests each item on her face, describing its features and benefits. The video ends with her holding all the products and asking the viewer for their favorite.
Live18 days
ColourPop
This video showcases a collection of lip glosses by displaying the product packaging followed by a series of swatches on a person's arm. Each gloss is applied to the skin to demonstrate its color and texture. The video focuses on the variety of shades available in the collection.
Live13 days
ColourPop
A close-up video shows a hand swatching various eyeshadow shades from a palette onto an arm. The hand picks up different colors from the palette and applies them in rows on the skin, demonstrating the pigmentation and shimmer of each shade. The video focuses on the texture and color payoff of the product.
Live13 days
ColourPop
A studio-shot product display features a collection of makeup items themed around Eevee and its evolutions. The items, including an eyeshadow palette, lip balms, shadow sticks, and glitter, are arranged on a light-colored surface against a soft, gradient background. A plush Eevee headband is positioned behind the products, and the brand and collection names are printed clearly at the top.
Live13 days
ColourPop
A bright yellow promotional image showcases a makeup collection themed around Pokémon characters. The products, including lipsticks, eyeshadow palettes, and blushes, are arranged neatly on a surface against a matching yellow background. Text at the top introduces the collaboration, while a small arrow points to a Poké Ball-shaped lip mask in the bottom right corner.
Live13 days
ColourPop
A creator demonstrates how to apply glitter eyeshadow sticks to her eyelids. She first swatches three different shades on the back of her hand, then uses the sticks to apply the product directly to her eyes, blending it with a small brush. The video focuses on the application process and the final shimmering result.
Live13 days
ColourPop
A young woman demonstrates the application of several glittery eyeshadow sticks on her eyelids and face. She holds the products up to the camera, showing their different shades and textures before applying them directly to her skin. The video focuses on the ease of use and the shimmering finish of the makeup.
Live13 days
ColourPop
A creator demonstrates a makeup look using a colourful eyeshadow palette. She applies various shades to her eyelids with her fingers and a brush, then finishes with a lip product. The video is a close-up, selfie-style shot of the creator in a bedroom setting.
Live13 days
ColourPop
This video showcases a collection of small, round lip product pots, each surrounded by different types of gummy candies that match the product's color. A hand uses a small brush to apply each shade onto the skin, demonstrating the texture and color payoff. The video highlights the variety of shades and their glossy finish in a playful, candy-themed setting.
Live13 days
ColourPop
A close-up video shows a person's hands holding a purple eyeshadow palette with a crystal-themed design. The person opens the palette to reveal nine different shades of purple and shimmer eyeshadows. The video focuses on the product's packaging and the variety of colors inside.
Live13 days
ColourPop
A soft purple background features a product set of lip pencils arranged in a box, with two additional pencils placed in front. A circular pink badge displays the price and value, while text above the product highlights the set. Small star and kiss icons are scattered across the background.
Live13 days
ColourPop
A static image on a soft pink gradient background displays a collection of fifteen makeup brushes arranged in a fan shape. Above the brushes, text highlights the value and quantity of the set, with a prominent pink button below the text inviting the user to shop. The overall aesthetic is clean, minimalist, and focused on the product set.
Live13 days
ColourPop
A video showcasing a makeup collection with autumn-themed packaging. The creative features close-up shots of an eyeshadow palette and lip products, with swatches applied to a person's arm to demonstrate the colors. The scene is decorated with artificial autumn leaves and small pumpkins.
Live12 days
ColourPop
A studio-lit product shot displays a makeup collection themed around a popular television show. The products, including eyeshadow palettes, lip products, and liners, are arranged on a star-shaped platform against a stage-like background with pink and purple spotlights. The brand logo is at the top, and the collection name is prominently displayed at the bottom in a stylized, sparkling font.
Live12 days
ColourPop

Studio Shot, on 18 of its 43 ads

Counted over its 43 filed ads

Visual formats

Hooks it opens on

How ColourPop makes its ads

What its ads are built from, by type, counted over the ads we have read.

What ColourPop's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How ColourPop advertises on Facebook and Instagram

The library holds 43 ads from ColourPop in Beauty / Personal Care, and 516 running on its Meta pages now. Its most common visual formats are Studio Shot (18 ads), Demo (13) and Headline (11). Its ads most often open on Fomo (4 ads), Curiosity (3) and Social proof (3) hooks. Its ads stay up a median 11 days, 0.6× the Beauty / Personal Care median of 18 days.

Brands like ColourPop

Other Beauty / Personal Care brands filed in the library.

All Beauty / Personal Care ads

Ask Claude about ColourPop

Claude or ChatGPT searches its 43 ads here, reads them and answers with real creatives, each with how long it ran.

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