Refreshed Nov 12, 2026

The hooks, angles and offers behind Crown Affair’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Crown Affair’s Meta page
254
Median runHow long its ads stay up
10 days
Against Beauty / Personal CareNiche median 20 days
0.5×

The messages Crown Affair keeps paying for

Same idea, new creatives

  • “air dry hair”

    2 ads
    Crown Affair ad: “air dry hair”Crown Affair ad: “air dry hair”

    Running since Oct 2026.

  • “The Bordeaux Collection”

    2 ads
    Crown Affair ad: “The Bordeaux Collection”

    Running since Oct 2026.

  • “DON'T HAVE TIME TO WASH YOUR HAIR?”

    2 ads
    Crown Affair ad: “DON'T HAVE TIME TO WASH YOUR HAIR?”

    Running since Nov 2026.

How Crown Affair builds them

37 ads

What Crown Affair's ads are made of, row by row.

Free with an account.

Longest running

All 37

The Crown Affair ads that ran longest.

Free with an account.

A woman holds up a product box for Crown Affair, then shows the products inside: a leave-in conditioner, a radiance hair oil, and a towel. She demonstrates applying the products to her hair, explaining how they provide hydration and shine without feeling heavy. The video highlights the value of the set.
Active · 20 daysVideo
A studio shot of a dark red travel case open to reveal three hair care products inside. The image features text overlays identifying each product and a circular badge highlighting a discounted price compared to the original value. The overall aesthetic is clean, premium, and focused on the product bundle.
Active · 20 days
A studio-shot image of a folded, textured towel in a deep red color, resting on a reflective surface against a matching dark red background. Text is overlaid in elegant white script and clean sans-serif fonts. A circular badge on the right side highlights the limited nature of the color.
Active · 20 days
A studio shot of hair accessories and a towel in a deep burgundy color, arranged on a dark red background. The text overlay introduces the collection as a limited edition hue and describes the items as ritual essentials. The overall aesthetic is sophisticated and premium.
Active · 20 days
A studio shot of three hair care products arranged in front of a dark red travel case. The background is a solid, muted olive green. Text overlays appear at the top and a circular badge with pricing information is positioned on the right side of the image.
Active · 20 days
A woman with long, wavy blonde hair is shown from the side. Text overlays indicate "air dry hair" and "in 3 easy steps". A box in the lower center shows a white towel and two bottles of Crown Affair products, with "15% OFF" visible.
Active · 20 days
A woman with long, wavy brown hair is shown. She starts by touching her natural, air-dried hair, then applies a cream from a light green tube to her wet hair. She demonstrates how to distribute the product and scrunch her hair to enhance curls. The video shows the product and the woman's hair, highlighting the smoothing and defining benefits of the air-dry cream. The final shot shows her touching her styled, wavy hair.
Active · 20 daysVideo
A studio-shot image features three models from the side, each wearing a different colored hair towel with their name embroidered on it. The background is a solid, muted olive green. Text is overlaid in white, announcing that the personalized towels are back in stock.
Active · 18 days
The video shows a close-up of a light green waffle-weave towel being wrapped around someone's head. Text overlays appear sequentially, listing the benefits of the towel. The towel has a label that reads "CROWN AFFAIR". The overall aesthetic is clean and minimalist, focusing on the product's features.
Active · 18 days
A woman is shown in a bathroom, first with her hair wet and wrapped in a towel, then applying a hair cream. She then combs her wet hair, applies the cream, and styles her hair. The video shows the product and the process of using it to achieve smooth, wavy hair.
Active · 18 days
A woman with long, wavy blonde hair is shown from the shoulders up, with text "air dry hair" pointing to her hair. A smaller inset box shows three Crown Affair products: a towel, a mousse, and a leave-in conditioner, with "15% OFF" displayed. Text "in 3 easy steps" appears on the right side of the screen.
Active · 15 daysVideo
The video displays two bottles of Crown Affair hair products against a soft green background. Text overlays explain the "PM to AM Hair Ritual" and "Around the clock hair repair." A circular graphic highlights a "10% OFF BUNDLE" offer. The products are labeled as "THE OVERNIGHT REPAIR SERUM" and "THE LEAVE-IN CONDITIONER," with associated timeframes of 9PM-9AM and 9AM-9PM respectively.
Active · 10 days
A close-up shot of a white bottle of Crown Affair Leave-In Conditioner sits on a sandy surface next to a seashell. White text overlays the image, featuring a quote from a customer about the product's effectiveness in humidity. Below the quote, the Sephora logo and "SHOP NOW AT SEPHORA" are displayed.
Active · 10 days
A woman with long, wavy brown hair is in a bathroom. She starts by touching her hair, then applies a foaming product to her wet hair, scrunching it in. She then wraps her hair in a towel for a few minutes before removing it and applying a gel. She explains the benefits of the products and shows how to use them to achieve effortless waves. The video ends with her showing her finished, soft, and touchable waves.
Active · 10 daysVideo
The video opens with a shot of a bedroom with a view of the ocean, then transitions to a woman in a bathrobe. She is shown going through her morning routine, including washing her hair, applying skincare products, and getting dressed. The video also features shots of her with her dog in a car, iced coffees, fresh produce at a farmers market, and scenic outdoor views. The text overlay "spend the morning with me in New England" appears throughout the video.
Active · 10 daysVideo
A woman holds up a burgundy makeup bag and talks about the products inside. She shows a dry shampoo, a leave-in conditioner, and an air-dry foam, explaining their benefits and how she uses them. The video highlights a limited-edition set with a special price.
Active · 10 daysVideo
A close-up portrait of a woman with dark hair holding a jar of Crown Affair dry shampoo in front of her face. The background is a collage of abstract yellow and water-like textures. White text boxes are overlaid on the image, posing a question about not having time to wash hair and offering a solution.
Active · 10 days
A woman in a robe is shown in a bedroom, then outdoors in athletic wear. Text overlays describe her morning hair routine. She applies products to her wet hair, then goes for a walk outside while her hair air dries, resulting in waves. The video ends with her showing her finished hair.
Active · 10 daysVideo
A woman with long, wavy brown hair is sitting in a bedroom, talking to the camera. She asks if the viewer would believe her if she said her hair looked good after waking up only 10 minutes ago. She then reveals she's been using an overnight repair serum from Crown Affair, which she holds up, and praises its ability to make hair soft, shiny, and luscious without feeling greasy. She emphasizes its lightweight feel and recommends it for repairing damaged hair and ends.
Active · 10 daysVideo
A woman is talking to the camera, surrounded by beauty products on shelves. She reviews several products, including hair mousse, a hair towel, a retinol cream, a skin serum, a vitamin C serum, a face milk, an eyebrow gel, a lip liner, and a concealer. She shares her personal experience and opinions on each product, highlighting their benefits and why they are popular. The video features text overlays with product names and descriptions.
Active · 10 daysVideo

How Crown Affair makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Crown Affair's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Crown Affair advertises on Facebook and Instagram

The library holds 37 ads from Crown Affair in Beauty / Personal Care, and 254 running on its Meta pages now. Its most common visual formats are Text Overlay (15 ads), Lifestyle Image (14) and UGC Selfie (11). Its ads most often open on Relatability (18 ads), Explainer (5) and Question (5) hooks. Its ads stay up a median 10 days, 0.5× the Beauty / Personal Care median of 20 days.