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DexcomHealthcare

Dexcom ads: 49 winning Facebook and Instagram ads

Every Dexcom ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 42 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
270
Median run
11 days
Against Healthcare’s 15-day median
0.7×
In the library: 11 statics, 1 carousel, 37 videos
49 ads

Longest run

Longest run: 42 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Dexcom ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

49 ads

This video features a stylized animation of a chef named Gina, who is passionate about cooking but struggles with diabetes. The animation transitions to live-action footage of the real Gina in her kitchen, wearing the product on her arm. The video highlights how the device allows her to monitor her glucose levels in real time, enabling her to enjoy the foods she loves without compromising her health.
Live42 days
Dexcom
This video features a close-up of a person's finger holding a small, white medical sensor. The scene transitions to a smartphone screen displaying a glucose monitoring app, showing a graph and a reading. Text overlays appear throughout the video, highlighting the product's benefits and features. The ad concludes with the brand logo and a website link.
Live42 days
Dexcom
This video features an animated story about a woman managing her diabetes. The animation shows her daily life and the challenges she faces, followed by a transition to live-action footage of a real user checking her glucose levels on a smartphone app. The ad highlights the Dexcom G7 continuous glucose monitoring system as a solution for better health management.
Live42 days
Dexcom
This video uses an animated style to tell a personal story about a woman managing her diabetes. It transitions from an illustrated narrative to live-action footage of the woman and her daughter interacting with the product on a smartphone. The ad highlights the product's role in helping the mother regain control of her health.
Live41 days
Dexcom
A clean, minimalist video showcasing a small medical sensor on a finger, followed by a smartphone app interface displaying glucose readings. The video uses a white background and simple, bold text overlays to highlight the product's features and benefits. It focuses on the ease of use and the speed of the system compared to others.
Live41 days
Dexcom
This animated video tells the story of a chef named Gina who manages her diabetes while pursuing her passion for cooking. The animation shows her preparing food and using a continuous glucose monitor to track her levels in real-time. The video transitions to a live-action shot of the real Gina in her kitchen, happily cooking for her partner while wearing the device on her arm.
Live41 days
Dexcom
A celebrity speaks directly to the camera about his experience with diabetes, transitioning into an animated sequence that illustrates his personal journey and the impact of the product. The video features a mix of live-action footage of the celebrity and stylized illustrations, with text overlays appearing throughout to emphasize his message. The ad concludes with the celebrity holding the product, which is displayed alongside branding and legal disclaimers.
Live33 days
Dexcom
This video features a medical device for diabetes management. It shows a patient using the device to monitor their glucose levels, followed by a scene of a doctor consulting with a patient. The ad uses text overlays to highlight the benefits of the product, including its ability to reduce A1C levels and provide long-term results.
Live26 days
Dexcom
A smiling man with his arms crossed stands against a plain, light background, wearing a blue button-down shirt with a small medical device attached to his upper arm. Next to him, large green text declares a mission to get everyone with diabetes covered for CGM, accompanied by a graphic logo for a campaign called Road to 100.
Live25 days
Dexcom
A clean, graphic-style image features a line-art illustration of a medication pen positioned above a Dexcom G7 sensor. A green heart icon with a plus sign sits between the two items, symbolizing their combination. Bold, dark grey and green text at the top declares the two items as the perfect pair for managing diabetes.
Live25 days
Dexcom
A clean, minimalist graphic on a white background features a line-art illustration of an injection pen above a heart icon and a Dexcom G7 sensor. Large, bold text at the top presents the two products as a combined solution for diabetes management. The overall design is simple and instructional, focusing on the synergy between the two treatments.
Live22 days
Dexcom
A man sits on a sofa in a living room, speaking directly to the camera to address common questions about a continuous glucose monitor. He answers questions that appear on screen as social media comment stickers, explaining that the device is painless, comfortable, and accurate. The video concludes with him holding up a smartphone showing the app interface, followed by the brand logo and a tagline.
Live21 days
Dexcom
A man with long hair and a cap stands in a forest, using a camera to take a photo. He wears a small medical device on his arm and has a pump clipped to his waist. Large white text is overlaid on the image, providing a title and a sub-headline about choosing the right medical system.
Live21 days
Dexcom
The video features an animated story about a woman managing her diabetes, transitioning into live-action footage of her and her daughter. The animation shows the woman's daily life and the challenge of her diagnosis, while the live-action segments show her using the Dexcom G7 sensor and checking her glucose levels on her smartphone. The ad concludes with the two of them sitting together, highlighting the product's role in her life.
Live21 days
Dexcom
A couple stands under a clear umbrella in a lush, green garden setting. The man has a small medical device attached to his arm. White text is overlaid at the top of the image, addressing the need for silence and offering a guide on how to use a specific feature.
Live21 days
Dexcom
This animated video tells the story of a chef named Gina who manages her diabetes while pursuing her passion for cooking. The video shows her preparing food, checking her glucose levels on a smartphone app, and wearing a small sensor on her arm. It highlights how the product helps her monitor her levels in real-time, allowing her to enjoy her favorite foods without compromising her health.
Live21 days
Dexcom
A celebrity sits on a couch and talks about his experience using a continuous glucose monitor. He shows the small device attached to his arm and then holds up his smartphone displaying the app interface. The video ends with a branded graphic showing the product name and a tagline.
Live19 days
Dexcom
A man stands in a kitchen, speaking to the camera about his experience with a glucose monitoring device. He uses a series of food items as examples, giving a thumbs up or down to indicate how they affect his glucose levels. The video features text overlays that identify the food items and the speaker, and concludes with a product shot and brand message.
Live19 days
Dexcom
A close-up, soft-focus shot of a person's arm with a small, circular medical sensor applied to the skin. Large, bold green text overlays the image, highlighting a percentage increase in usage time. The brand name and a 15-day duration claim are positioned at the top, while a small disclaimer about prescription information sits at the bottom.
Live17 days
Dexcom
A close-up shot shows a person wearing a small, circular medical sensor on their upper arm. Large, bold green text overlays the image, highlighting a significant increase in the duration the device can be worn. The brand name and the specific duration are displayed at the top of the frame.
Live17 days
Dexcom

Testimonial, on 17 of its 49 ads

Counted over its 49 filed ads

Visual formats

Hooks it opens on

How Dexcom makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Dexcom's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Dexcom advertises on Facebook and Instagram

The library holds 49 ads from Dexcom in Healthcare, and 270 running on its Meta pages now. Its most common visual formats are Testimonial (17 ads), UGC Selfie (17) and Animation (11). Its ads most often open on Storytelling (22 ads), Belief (8) and Question (5) hooks. Its ads stay up a median 11 days, 0.7× the Healthcare median of 15 days.

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