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DJI ads: 53 winning Facebook and Instagram ads

Every DJI ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 277 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
644
Median run
6 days
Against Electronics / Tech’s 16-day median
0.4×
In the library: 5 statics, 2 carousels, 46 videos
53 ads

Longest run

Longest run: 277 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

DJI ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

53 ads

A person demonstrates the features of a new camera gimbal by placing sticky notes on a notepad. The video alternates between close-up shots of the person manipulating the gimbal and top-down shots of the notepad where new features are listed one by one. The person's hands are visible throughout, adjusting the device and adding notes.
Live277 days
DJI
A man in a black t-shirt presents a new camera gimbal, demonstrating its features and upgrades against a plain grey backdrop. He shows how to attach the tracking module, adjust the axes, and use the new tripod and briefcase handle. The video includes clips of him using the gimbal to film a person on a scooter to show its tracking capabilities.
Live263 days
DJI
A creator demonstrates the features of a camera gimbal by adjusting its knobs and handle while a red car is parked in the background. The video then transitions to a series of cinematic tracking shots of the car moving along a road, showcasing the stability of the device. Text overlays appear throughout the video to highlight specific product features.
Live192 days
DJI
A hand holds a small gimbal camera in a misty forest at sunrise, showing the device's screen as it records the scene. The video then transitions to the high-quality, cinematic footage captured by the camera, showcasing the sun rays filtering through the trees. The text 'SHOT ON OSMO POCKET 4' appears in the top left corner throughout the footage.
Live151 days
DJI
A video demonstrating a professional camera gimbal and wireless transmission system. A person shows how to connect the transmitter to the gimbal and camera, then connects the receiver to a monitor and phone. The video highlights the setup process and the resulting creative freedom for production teams.
Live130 days
DJI
A young man demonstrates a compact handheld camera in various settings, including his home, a gym, and outdoors. The video shows him unboxing the device, using it to film his daily activities, and highlighting its features like stabilization and slow-motion capabilities. Text overlays appear throughout the video to emphasize the product's benefits and ease of use.
Live75 days
DJI
A creator reviews a local restaurant's signature dish while demonstrating the features of a compact camera. The video features the creator eating at an outdoor table with a city view, interspersed with close-up shots of the camera's rotating lens and screen. Text overlays highlight the camera's capabilities and the food's qualities throughout the review.
Live56 days
DJI
A young woman walks through a residential street while filming herself with a small handheld camera. She demonstrates various built-in color filters on the device, with the name of each filter appearing as text on the screen as the footage changes color tone. The video highlights the camera's ability to create cinematic looks without manual color grading.
Live56 days
DJI
A creator compares the video quality of a handheld camera gimbal to a smartphone. The video uses a split-screen format to show the same footage side-by-side, with the gimbal's footage on top and the smartphone's on the bottom. The creator demonstrates the gimbal's tracking and zoom capabilities in various outdoor settings.
Live56 days
DJI
A person unboxes a small microphone kit on a wooden table, revealing the compact transmitter and accessories. The video then transitions to a series of quick, dynamic shots of the microphone being placed on various outdoor surfaces, highlighting its small size and portability. Text overlays appear throughout, detailing the product's technical specifications. The video ends with a quick zoom-out from the table where the unboxing began.
Live49 days
DJI
A person unboxes a camera kit on a wooden table, revealing each component one by one. As each item is placed on the table, a text label appears on screen naming the accessory. The video concludes with the person turning on the camera and navigating its settings menu on the screen.
Live33 days
DJI
A video shows a person holding a small microphone near their dog in various everyday situations, capturing the sounds of the dog's life. The microphone is shown with different colorful covers, and the person demonstrates its small size and portability. The video highlights the audio quality by recording the dog's activities, such as eating, playing, and sleeping.
Live17 days
DJI
A person unboxes a white handheld camera on a dark table outdoors, with a lantern glowing in the background. The video shows the person removing the camera from its packaging, unwrapping it, and attaching a small accessory to the top. The text 'IT'S GIVEAWAY TIME!' is displayed on the screen throughout the video.
Live15 days
DJI
A hand holds an action camera and dips it into a clear, shallow stream, transitioning from an above-water view to an underwater perspective. The camera then moves through the water, capturing vibrant green moss, aquatic plants, and rocks on the riverbed. The video is a continuous, smooth shot showcasing the camera's ability to record both above and below the water surface.
Live14 days
DJI
A split-screen video shows a person filming a model walking in an outdoor plaza. The top half displays the final footage, while the bottom half shows the creator moving with a gimbal to capture the shot, accompanied by a diagram of the camera path. Text overlays appear throughout to guide the viewer through the specific camera movement technique.
Live12 days
DJI
This carousel ad showcases the capabilities of a drone camera by contrasting a wide-angle perspective with the zoomed-in, high-detail shot captured by the device. Each pair of cards features a scene with a glowing white frame overlaying a specific point of interest, followed by the high-resolution image of that exact spot. The visual narrative emphasizes the drone's ability to capture professional-grade photography from a distance.
Live12 days
DJI
A dark, sleek product advertisement featuring two action cameras floating against a dramatic, abstract blue light streak. The product name and a short tagline appear in the upper left, while three rounded white-bordered boxes below highlight key technical specifications. The overall aesthetic is polished and high-tech, focusing on the camera's capabilities.
Live11 days
DJI
A first-person perspective video shows a skydiver standing on a rocky cliff edge before jumping into a thick layer of clouds. As the person falls, the camera captures a wide, immersive 360-degree view of the surrounding mountains and a lake below. The video features a small text overlay at the top left and a disclaimer at the bottom.
Live11 days
DJI
A first-person video shows a person placing a small action camera onto a miniature wooden boat. The boat travels down a shallow, rocky river, capturing the mossy banks and water from a low angle. The boat eventually flips over, submerging the camera underwater to show the riverbed.
Live11 days
DJI
A travel vlogger explores a hidden waterfall in Malang, Indonesia, while demonstrating the benefits of a compact wireless microphone. The video features the creator hiking and speaking to the camera in various locations, with text overlays highlighting the product's features like noise cancellation and battery life. The creative showcases the product in use, including its charging case and its integration with a gimbal.
Live10 days
DJI

Demo, on 33 of its 53 ads

Counted over its 53 filed ads

How DJI makes its ads

What its ads are built from, by type, counted over the ads we have read.

What DJI's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How DJI advertises on Facebook and Instagram

The library holds 53 ads from DJI in Electronics / Tech, and 644 running on its Meta pages now. Its most common visual formats are Demo (33 ads), Cinematic B-Roll (21) and Text Overlay (21). Its ads most often open on Curiosity (9 ads), Question (7) and Relatability (6) hooks. Its ads stay up a median 6 days, 0.4× the Electronics / Tech median of 16 days.

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