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Mercado PagoFinance / Fintech

Mercado Pago ads: 28 winning Facebook and Instagram ads

Every Mercado Pago ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 250 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
237
Median run
13 days
Against Finance / Fintech’s 17-day median
0.8×
In the library: 3 statics, 25 videos
28 ads
Ask Claude about Mercado Pago (opens Claude in a new tab)Meta Ad Library page of Mercado Pago (opens in a new tab)

Longest run

Longest run: 250 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Mercado Pago ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

28 ads

The video shows a hand holding a smartphone to scan a QR code on a small yellow stand placed on a wooden table. The background is slightly blurred, suggesting a cafe or office setting. Text appears on the screen, highlighting the ease of payment with the QR code, and a call-to-action button is displayed at the bottom.
Live250 days
Mercado Pago
The video shows a split-screen layout with a yellow background on the left and a close-up of a person using a phone to scan a QR code on the right. The text on the left highlights the ease of paying with a phone. The right side shows a hand holding a phone over a QR code stand on a table.
Live250 days
Mercado Pago
A man in a yellow t-shirt boards a bus and pays for his fare by scanning a QR code on his phone at the terminal. The video shows the process of opening the app, scanning the code, and receiving a confirmation checkmark on the terminal screen. The ad concludes with the man walking away from the bus, smiling, and the brand logo appearing on a yellow background.
Live250 days
Mercado Pago
A mountain biker rides through a desert landscape and stops at a remote store to buy water. He uses his phone to scan a QR code at the counter to pay for his purchase. The ad highlights the convenience of paying with a QR code anywhere.
Live250 days
Mercado Pago
This video demonstrates how to pay for bus fare using a mobile app QR code. It shows a man boarding a bus, followed by a close-up of a phone scanning a QR code at a payment terminal. The video uses text overlays to explain the process and benefits, concluding with the brand logo and a call to action.
Live217 days
Mercado Pago
A mountain biker in full gear rides through a dusty trail and stops at a remote gas station to buy a bottle of water. He pays for the item by scanning a QR code on the counter with his phone. The ad highlights the convenience of using a digital payment method in various locations.
Live146 days
Mercado Pago
A young couple sits on a couch, with the man speaking to the woman about the stress of managing household bills and expenses. The woman, initially distracted by her phone, listens as he explains the convenience of using a specific payment app to settle bills quickly. The ad concludes with a branded screen showing the app's logo and a call to action button.
Live143 days
Mercado Pago
A man in a white shirt stands in a hallway, looking tired and frustrated as he realizes he forgot to pay his electricity bill and lacks the funds to do so. A miniature version of himself appears on his shoulder to offer a solution, explaining how to pay bills in installments without a credit card using the app. The man then uses his phone to complete the payment, showing relief as the bill is settled.
Live73 days
Mercado Pago
A man in a white shirt and grey trousers enters his home, looking exhausted and frustrated after realizing he forgot to pay his electricity bill. A miniature version of himself appears on his shoulder to offer a solution, explaining how to pay bills using the app. The man then uses his phone to complete the payment, showing relief as he smiles at the screen.
Live72 days
Mercado Pago
A young woman and man walk outdoors while talking about her financial stress and a broken car part. The man suggests a personal loan from a digital payment app, explaining how easy it is to apply. The woman then uses her phone to demonstrate the process, showing the app interface on screen. The ad ends with the brand logo and a call to action.
Live63 days
Mercado Pago
A young woman and man talk outdoors about needing money for an unexpected car repair. The man suggests using the Mercado Pago app for a personal loan, showing her how simple the process is on his phone. The video ends with the brand logo and a call to action to request a loan.
Live63 days
Mercado Pago
A comedic skit features a mother serving food to her two sons in a kitchen. She gives one son a plate of food and a bag of new clothes, while the other son receives only a bitten apple. The mother explains she bought the clothes using her credit card, which has no issuance or maintenance fees and offers interest-free installments.
Live62 days
Mercado Pago
A bright yellow background features a product image of a yellow payment terminal resting on a wooden surface. A blue rectangular badge on the left side of the image contains text about eligibility. Below the product, a large white box displays a price in bold black text, accompanied by a fire emoji. A blue button at the bottom provides a call to action.
Live13 days
Mercado Pago
A video showcasing a portable payment terminal for small businesses. A person unboxes the device and demonstrates its features, including accepting various payment methods like cards and QR codes. The video highlights the ease of use and portability of the terminal for business owners on the go.
Live13 days
Mercado Pago
A young woman unboxes a yellow payment terminal, showing its features and ease of use. She demonstrates how to process a payment with a card and a phone, highlighting the speed and instant fund availability. The video concludes with her holding the device and encouraging viewers to purchase it.
Live13 days
Mercado Pago
A bright yellow background features the brand logo at the top, followed by a bold headline stating that the product is yours once purchased. Below this, a blue badge highlights that there is no rental cost. The center of the image displays a high-angle shot of a yellow payment terminal and a black payment card resting on a light wooden surface. A dark button at the bottom provides a clear call to action to purchase the device.
Live13 days
Mercado Pago
A bright yellow ad featuring a yellow card payment terminal sitting on a wooden surface. A blue text box in the top right corner specifies eligibility, while a large price is displayed in a white box below the product image. A blue button at the bottom provides a call to action to acquire the device.
Live10 days
Mercado Pago
A person unboxes a yellow payment terminal and demonstrates its features, including accepting card and QR payments. The video shows the device in use, highlighting its portability and ease of use for business owners. The creative features a person's hands interacting with the product and the screen, with text overlays emphasizing the benefits.
Live8 days
Mercado Pago
A video showing a small business owner managing his shop and finances through a mobile app. The creative follows the owner, Juan, as he uses the app to check his balance, secure a loan, and process customer payments. The video highlights the app's features, including instant credit, daily interest earnings, and payment processing, all within a single interface.
Live6 days
Mercado Pago
A barber in his shop explains how he manages his business using a digital payment platform. He demonstrates the product's features, including a credit card, a payment terminal, and an app interface showing daily earnings. The video features the barber speaking directly to the camera in his shop, interspersed with close-ups of the tools and the app.
Live5 days
Mercado Pago

Text Overlay, on 13 of its 28 ads

Counted over its 28 filed ads

Visual formats

Hooks it opens on

How Mercado Pago makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Mercado Pago's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Mercado Pago advertises on Facebook and Instagram

The library holds 28 ads from Mercado Pago in Finance / Fintech, and 237 running on its Meta pages now. Its most common visual formats are Text Overlay (13 ads), UGC Selfie (12) and Demo (10). Its ads most often open on Relatability (10 ads), Direct address (5) and Question (4) hooks. Its ads stay up a median 13 days, 0.8× the Finance / Fintech median of 17 days.

Brands like Mercado Pago

Other Finance / Fintech brands filed in the library.

All Finance / Fintech ads

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