AdSwipeFile

Refreshed Nov 12, 2026

On ads

The hooks, angles and offers behind On’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn On’s Meta page
2,623
Median runHow long its ads stay up
3 days
Against FootwearNiche median 24 days
0.1×

The messages On keeps paying for

Same idea, new creatives

  • “TOPS AND T-SHIRTS”

    4 ads
    On ad: “TOPS AND T-SHIRTS”On ad: “TOPS AND T-SHIRTS”On ad: “TOPS AND T-SHIRTS”

    Running since Apr 2026.

  • “Peças exclusivas”

    2 ads
    On ad: “Peças exclusivas”On ad: “Peças exclusivas”

    Running since Jun 2026.

  • “Witness the abrasion-resistant upper”

    2 ads
    On ad: “Witness the abrasion-resistant upper”On ad: “Witness the abrasion-resistant upper”

    Running since Jul 2026.

How On builds them

47 ads

What On's ads are made of, row by row.

Free with an account.

Longest running

All 47

The On ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

47 ads

Ask your agent about these ads
A studio portrait of a man wearing a black athletic t-shirt against a neutral grey background. A white rounded rectangular label with gold text sits over the lower portion of the image, identifying the product category. Below this label, the specific product name and colorway are printed in white text.
Active · 207 days
On
A studio-shot image features a male model wearing a black t-shirt and olive shorts against a light grey gradient background. A white rounded rectangular banner at the bottom left contains the category name in gold text, followed by the specific product name and color in white text. The brand logo is positioned in the top left corner.
Active · 206 days
On
A male model stands centered against a light grey gradient studio backdrop, wearing a black athletic tank top and black shorts. A white rounded rectangular label with gold text sits over his chest, and white text below it identifies the product name and colorway. The brand logo is visible in the top left corner.
Active · 192 days
On
A studio-lit portrait of a man wearing a black long-sleeved performance shirt and reddish-brown shorts. The background is a plain, neutral grey gradient. A white rounded rectangular badge with gold text sits over the lower chest area, and white text below it identifies the specific product name and colorway.
Active · 191 days
On
A smartphone screen displays a personalized shopping app interface with a user profile, favorites, and product recommendations. The background is a light gray with a subtle cross pattern. Large bold text at the top introduces the personalized shopping experience.
Active · 148 days
On
This video showcases the benefits of a brand's mobile app through a series of quick cuts. It features close-up shots of athletic shoes, a phone screen displaying the app's interface, and a person walking in the shoes. Text overlays highlight exclusive access and early product launches, positioning the app as a gateway to special community perks.
Active · 148 days
On
A smartphone screen displays a product page for a running shoe, with the shoe itself appearing to pop out of the screen in 3D. The background is a clean white with a subtle grey cross-pattern texture. Large text in the top left corner addresses the brand's community, and the brand logo is positioned in the top right.
Active · 148 days
On
This video showcases the benefits of a brand's mobile app through a series of quick, dynamic shots. It features close-ups of athletic shoes, a phone screen displaying the app's interface, and a person walking in the shoes. The ad highlights exclusive access and early product launches for community members.
Active · 147 daysVideo
On
A person hikes through rugged, grassy terrain, wearing grey hiking shoes. The video features close-up shots of the shoes navigating uneven ground, roots, and mud, highlighting their durability and grip. Text overlays appear throughout, emphasizing the shoe's features and engineering.
Active · 108 days
On
A hiking shoe is placed on top of a cross-section of earth, showing roots and soil beneath the surface. The shoe is light-colored and positioned horizontally against a plain, light grey background. Text is overlaid on the dark soil section, introducing the shoe model and its primary benefit.
Active · 108 days
On
A person hikes through rugged, natural terrain while wearing light-colored hiking shoes. The video features close-up shots of the shoes navigating over logs, dirt, and grass, emphasizing their durability and protection. Text overlays appear throughout the video to highlight the product's features, ending with the brand name and website.
Active · 107 daysVideo
On
A digital graphic shows a smartphone displaying a product page for a sneaker, with the shoe itself appearing to pop out of the screen into the foreground. The background is a light grey with a subtle cross-pattern grid. Large black text at the top invites the viewer to join a community for exclusive access to products and promotions.
Active · 92 days
On
A close-up shot shows a person's hands tying the laces of a white and light green athletic shoe. The person is standing on a dark, textured gym floor. The product name is printed in white text on the left side of the frame.
Active · 65 days
On
A studio-shot image of a single light blue and teal running shoe placed vertically against a plain, light grey background. The shoe is shown from the side, highlighting its textured sole and branding details. In the bottom left corner, two lines of white text identify the product collection and model name.
Active · 56 days
On
A woman in athletic wear runs through a park, tying her shoes on a bench and stretching. The video features close-ups of her running shoes and her movements, with text overlays appearing throughout to describe the benefits of the product. The ad concludes with the woman running away from the camera in a park setting.
Active · 43 daysVideo
On
A man documents his long-distance run between two cities, showcasing his experience and the running shoes he wears. He starts at sunrise, interacts with his dog, and runs through various landscapes, including urban areas and open roads. Throughout the video, he provides commentary on his run, the scenery, and the performance of his shoes, ending with a meal and a request for viewer feedback.
Active · 43 daysVideo
On
A runner demonstrates a fartlek training session while wearing On running shoes. She talks to the camera, explains the benefits of the training method, and highlights the features of her shoes, including their energy return and cushioning. The video features a mix of selfie-style shots and footage of her running.
Active · 43 daysVideo
On
A full-length studio shot of a man standing against a dark grey gradient background. He is wearing a white t-shirt and light grey sweatpants. A white pill-shaped graphic with the word LIFESTYLE is positioned on the left, above the product name Club Pants and the color name Crater.
Active · 37 days
On
A studio portrait of a male model wearing a black long-sleeved athletic shirt. The background is a smooth, dark grey gradient. Text overlays identify the category and product name in white and gold.
Active · 37 days
On
A studio-lit portrait of a male model wearing a black performance tank top. The background is a clean, neutral grey gradient. Text overlays identify the product category and name, with the brand logo in the top left corner.
Active · 37 days
On

How On makes its ads

What its ads are built from, by type, counted over the ads we have read.

What On's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How On advertises on Facebook and Instagram

The library holds 47 ads from On in Footwear, and 2,623 running on its Meta pages now. Its most common visual formats are Headline (21 ads), Studio Shot (21) and Lifestyle Image (13). Its ads most often open on Offer only (11 ads), Explainer (5) and Direct address (4) hooks. Its ads stay up a median 3 days, 0.1× the Footwear median of 24 days.

Brands like On

On by format

On by hook

Niche